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ConceptCovers: Amazon UK Sales Growth

Strategy, Content, Brand, Advertising

55% of all product searches start on Amazon, which makes it a powerful platform for manufacturers. 

The level of investment and risk is next to nothing to launch your product/s on Amazon. Keeping this in mind, many brands are already taking advantage of the Amazon platform.  

Recently we were approached by a Midlands based manufacturer of premium garment covers, Concept Cover

The goal was to enhance their presence on Amazon and accelerate sales. So, we created a plan of action with set actions to be completed progressively including, creating/optimising content, creating A+ pages, promotions, building reviews and advertising. 

What did we do?

Content Optimisation  – Optimised product content, updating the title, bullet points, description and search terms. 

A + Pages – Created A+ pages with a rich product description to help buyers make a better purchase decision.

Amazon Advertising – Created an Amazon advertising strategy to improve product visibility by targeting keywords, competing products & categories. There were 50+ campaigns for over 100 products.

 

The Result?

  • Launched 50+ Adverts
  • 20% ACoS 
  • 200%+ increase on average monthly sales in the last 6 months compared to the previous months.
  • 50+% of the total sales from ads
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