Strategy, Content, Brand, Advertising
55% of all product searches start on Amazon, which makes it a powerful platform for manufacturers.
The level of investment and risk is next to nothing to launch your product/s on Amazon. Keeping this in mind, many brands are already taking advantage of the Amazon platform.
Recently we were approached by a Midlands based manufacturer of premium garment covers, Concept Cover.
The goal was to enhance their presence on Amazon and accelerate sales. So, we created a plan of action with set actions to be completed progressively including, creating/optimising content, creating A+ pages, promotions, building reviews and advertising.
What did we do?
Content Optimisation – Optimised product content, updating the title, bullet points, description and search terms.
A + Pages – Created A+ pages with a rich product description to help buyers make a better purchase decision.
Amazon Advertising – Created an Amazon advertising strategy to improve product visibility by targeting keywords, competing products & categories. There were 50+ campaigns for over 100 products.
The Result?
- Launched 50+ Adverts
- 20% ACoS
- 200%+ increase on average monthly sales in the last 6 months compared to the previous months.
- 50+% of the total sales from ads
