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Sunshine Delights: Amazon UK Advertising Case Study

Amazon Advertising, A+ Pages

Amazon Advertising plays a key role in driving sales for many sellers because it allows us to position our products in a prominent position, on the upper fold of the search result. We have managed Amazon advertising for a Yorkshire-based Amazon Seller, Sunshine Delights, selling premium dried fruits for the last 6 months.

Our goal in this was to drive sales faster than before.  After an initial investigation, we found that the market is very competitive with brands including Amazon’s own private label. We took on the challenge and generated 3 times the sales in Q4 compared to the previous period.

Our goal in this account was to improve A+ pages and drive sales. The market is a very competitive market with household brands like Tommee Tippee and Philips Avent along with other private label brands. We took on the challenge and helped improve sales within the first 3 months by 500% compared to the previous period. 

What did we do?

A + Pages – We worked with the client to create A+ pages, highlighting the product features and a cross-selling chart.

Amazon Advertising – We created an Amazon Advertising strategy to improve product placement targeting relevant keywords, competing products and categories.  We took advantage of Amazon’s display campaigns targeting similar products and sponsored brand campaigns targeting relevant keywords and products.

Along with advertising, we launched Amazon voucher codes, product discounts and participated in Amazon deals to encourage sales. This worked well giving a “noticeable tab” on the search results page.

The product ranked for Amazon’s choice which further helped in increasing sales.

The Result?

  • Launched 15+ Adverts with multiple targets
  • Tripled sales in Q4 compared to the previous quarter
  • 40% of total sales from ads 
  • 18% Ad Conversion Rate 
  • Best Sellers ranking and Amazon choice badge

Great company to work with, really helpful and knowledgeable. Since I started working with them, I have seen my brand sales increase month on month through the ongoing advertising campaigns that they manage. They’ve made the process very easy and hands-off, allowing us to focus on other areas. I would recommend to anyone who is new to Amazon selling.

Dominic Byrne – Sunshine Delights

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