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Swoopet: Amazon UK Product Launch Case Study

Amazon Product Launch

Amazon product launch is a significant part of Amazon strategy for any private label brand. This process includes a mix of product promotions, higher and targetted bidding and a boost in reviews. It can help you increase your sales in a matter of days and weeks. If the product is good with a competitive price, the product will sell well no matter what but using a proven product launch strategy, the impact can be quicker and on a larger scale.

We worked with “Swoopet” to help improve their presence on Amazon. We were aiming-

  • To increase conversion immediately 
  • To increase visibility in a category

What did we do?

Optimisation – Created an optimised product content for shoppers and Amazon SEO 

A+ pages – Created a rich product description highlighting product features

Reviews – Implemented early review and vine to gain reviews faster

Product promotions – Created product promotions to encourage conversion, increase ranking and visibility

Amazon Advertising – Created an Amazon advertising strategy to accelerate sales with a mix of ad campaigns targeting relevant keywords, competing for products and categories.

The Result?

  • Best sales rank to the 19th position in a sub-category
  • 20+ reviews build in 3 months
  • Page #1 ranking for top keywords
  • Achieved 10% conversion rate
  • 10 x increase in traffic from the previous months

I got Prabhat’s number from a business colleague. I must say that Prabhat was excellent in carrying out the tasks agreed upon. The Swoopet -Amazon account was set up very well and very professional. As I’m sure most people know that when trying to set up a new listing with  Amazon, their system has been built to be so complicated, and even some of the most basic tasks are difficult and illogical. I would recommend Prabhat and his team to anyone who is unfamiliar with Amazon seller central.   Hugh, Swoopet

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