Amazon Advertising
Panda Soft, a premium bamboo toilet paper brand on Amazon, sought our expertise to boost sales in a fiercely competitive market.
This case study demonstrates how effective targeted advertising can drive significant sales growth for challenger brands, even in saturated markets.
What did we do?
We implemented a comprehensive strategy to elevate Panda Soft’s brand presence and drive sales:
Content Optimisation: We revamped product content including infographics, to better resonate with target audiences and highlight the unique benefits of bamboo toilet paper.
Multi-Channel Advertising: We launched targeted campaigns across all three major ad types:
Sponsored Product Ads: Increased product visibility for relevant searches like “eco-friendly toilet paper” or “bamboo toilet rolls.”
Sponsored Display Ads: Retargeted customers who had previously shown interest in sustainable household products.
Sponsored Brand Ads (including Video Ads): Elevated brand awareness and consideration, showcasing the qualities and benefits of Panda Soft compared to traditional toilet paper brands.
The Result?
- Explosive Q4 Sales Growth: Panda Soft achieved a phenomenal 2.3x increase in sales during Q4 compared to Q3, exceeding seasonal sales goals.
- Efficient Ad Spend: The total cost of sales (ACoS) remained low at 5%, indicating a well-optimised advertising budget.
- Strong Conversion Rate: Ad campaigns delivered a significant 15% conversion rate, demonstrating the effectiveness of targeting and messaging.
- Ad-Driven Sales: A noteworthy 20% of Panda Soft’s Q4 sales were directly attributed to our targeted Amazon advertising efforts.
We were thrilled with the results of our campaign. Our Panda Soft brand saw a massive 2.3x sales boost in just one quarter! Your team’s expertise in optimizing Amazon ads and crafting compelling product content was instrumental in our success. We highly recommend their services to any brand looking to make a significant impact on Amazon.
Tim Bench, Panda Soft
