There is no doubt about it, all brands and retailers should be selling on Amazon – at the rate at which it is growing…
But, if you’re setting up or are a new seller on Amazon, you may have found that although you’re listing your products nothing much seems to be happening? This is where Amazon SEO and listing optimisation help.
Just simply uploading content isn’t going to get you far. Amazon is just like Google, content needs to be optimised. The Amazon SEO and listing optimisation process involves a step by step method to create highly engaging, keyword focused content. We have a 3-step process which has proven successful with both Vendor and Seller Central users.
So… What’s our process?
Amazon Content Audit
We review your listings and create a list of products that need attention. We take into consideration factors like the popularity of the product in the market, your priority and the profitability of the product.
Content Creation & Keyword Research
Our team of content writers have heaps of experience and have been working with Amazon sellers for many years. We complete keyword research based on your products, target audience and competitors. The content is created for both the customers and Amazon’s algorithm/search engine.
The content we create includes title, key features, description and search terms.
Product Listings Update
Once the content writers have completed the optimisation, our technical team updates the content onto Amazon and liaises with Amazon if there is any need.
Amazon does not always automatically change content and so often manual intervention needs to take place. This involves raising a case with Amazon to prompt them to update the content. This can sometimes take time but once the optimised content is updated you will notice an improvement.
Some examples of our content work
We have worked across various categories for the UK and International Amazon sellers. Please find below some examples of our Amazon SEO and Listings Optimisation work.
|DIY – https://www.amazon.co.uk/dp/B07G79KCHH||Toys – https://www.amazon.co.uk/dp/B0194YK8N6|
|Health Care – https://www.amazon.co.uk/dp/B00HGXT960||Baby – https://www.amazon.co.uk/dp/B004BAUBY0|
|Beauty – https://www.amazon.co.uk/dp/B076MGJ691||Clothing – https://www.amazon.co.uk/dp/B078RWC81Y|
|Motorbikes – https://www.amazon.co.uk/dp/B00WX7D014||Stationery – https://www.amazon.co.uk/dp/B00F3A0Z0C|