As of January 1st 2018, all Amazon Vendors are eligible for A+ Content, free of charge. Using A+ Content, you can describe your product features in a much more detailed way including high-quality images, videos, comparison charts and bullet points. It also gives you the chance to include and enhance your unique brand story.
According to Amazon when used effectively, A+ Content can increase sales on average 3-10%, all just by educating consumers about your product and brand in a more detailed way.
When setting up A+ Content, Amazon has simplified the process with a variety of content modules which can be drag and dropped to create A+ Content that fits your needs perfectly.