Amazon Advertising / PPC Management

The only thing about Amazon and taking over the world are the four big grocery stores – Tesco, Sainsbury’s, Asda and Morrisons.

Amazon primarily sells non-essential items (although they are delving into the market with their purchase of Whole Foods), and do not have any physical stores in the UK, unlike the grocery stores. But this just highlights Amazon’s success, as despite having no physical stores in the UK and mainly selling non-essential items, they are still growing and growing and growing.

In fact, Amazon is growing quicker than many of its rivals; and its market value is thought to have risen by 22.5% in 2017, in comparison to the total online spend rising 8.4%.  This suggests that Amazon are almost certainly stealing share from competitors.

Furthermore, it has been reported that Amazon accounted for 33.5% of all UK online spend in 2017, versus 29.6% in 2016.

Given Amazon’s phenomenal performance and the limited growth expected from the high street over the next five years, it is no surprise that retailers are keen to sell via Amazon.

With that being said, this means the competition on Amazon is growing rapidly which can make it tough for smaller sellers and shows just why advertising is important. Advertising on Amazon can play an important part in ensuring you don’t get lost behind competitors. They are great for raising brand awareness and helping to increase sales in a short period of time. There are three types of ads:

• Sponsored Ads
• Sponsored Brand Ads &
• Product Display Ads.

How do we help?

Advertising on Amazon gives you the opportunity to increase the visibility of your products that have maximum potential to sell.

We carry out extensive market research to select the best products to be advertised. We gather product intelligence such as keyword search volumes, related product searches and a list of competing products. All of our research is carried out manually and validated via multiple Amazon research tools.

Read on to find out more about the three types of advertising available on Amazon:

Sponsored Product Ads

Appears at the top of the search, right-hand side, on product detail pages, and below the key features of competing or similar products. These are available to both Vendor and Seller Central users.

Sponsored Brand Ads

With Headline Search Ads you can display your products at the top of search results, and across the Amazon site. These are available to Vendor and also Seller Central users with Amazon Brand Registry.

Product Display Ads

These display your products below the buy box, in the reviews section and below key features. You can target your products to appear on complementary or competing products. Available to Vendor Central users only.

…How can we help?

After extensive research, we will create ads for the products that convert, whilst minimising the cost for you. We will monitor, maintain and do regular health checks to ensure you are getting a good return on investment (ROI) and create regular reports for you. In simple, our service essential involves:  

• Review, research and create ads,
• Consistently monitor and optimise ads,
• Progressive campaign reporting.  

We also offer set up and account management for sponsored ads in non-English marketplaces including Germany, France, Italy and Spain.

We’re very happy with the improvements made for Itsy to the various Amazon touchpoints for our customers, and we’re very much looking forward to seeing improvements in Germany too!

Chris Grunwell,  CEO & Founder – Itsy