Amazon Advertising is a great way to boost brand awareness and increase your sales.
We work with both Seller Central and Vendor Central users providing set up and account management services across Amazon UK, USA, Germany, France, Italy and Spain.
We’re very happy with the improvements made for Itsy to the various Amazon touchpoints for our customers, and we’re very much looking forward to seeing improvements in Germany too! Chris Grunwell, CEO & Founder – Itsy
How do we help?
As a part of our advertising management service, we complete extensive research, gathering product intelligence, keyword data, related product searches and relevant competing products. Our research is carried out manually and validated via multiple Amazon tools.
Read on to find out more about the three types of advertising available on Amazon:
Sponsored Product Ads ( SPA)
SPAs appear at the top of the search, right-hand side, product detail pages and below the key features of competing or similar products. SPAs are available to both Vendor and Seller Central users.
Sponsored Brand Ads ( SBA)
With Sponsored Brand Ads, you can display your products at the top of search results and across the Amazon website. These are available to Vendor, and Seller Central accounts with Amazon Brand Registry.
Sponsored Display Ads
Sponsored Display Ads feature your products below the buy box, in the reviews section and below the key features. In addition, you can target your products to appear on complementary or competing products. These are available to Vendor, and Seller Central accounts with Amazon Brand Registry.
After extensive research, we create campaigns and ad groups that will drive conversions and minimise costs for you. Ongoing, we monitor, maintain and complete regular health checks to ensure a good return on investment (ROI) and create regular reports for you.
In simple, our service involves:
- Review, research and create ads,
- Consistently monitor and optimise ads,
- Progressive campaign reporting.
Some of Our Clients
We’re very happy with the improvements made for Itsy to the various Amazon touchpoints for our customers, and we’re very much looking forward to seeing improvements in Germany too!
Chris Grunwell, CEO & Founder – Itsy