Product Content, Infographics and Advertising
Caterline, a Manchester-based business specialising in 100% recyclable platters, has been our valued partner for the past two years, and together, we’ve been driving remarkable growth on Amazon. Before this partnership, we provided them with our expert consultancy services.
When Caterline joined us, their Amazon account showed promising results, with a substantial 50% growth year-over-year (YOY) in the first six months of the 2nd year.
What did we do?
Amazon Content: We carefully checked all the product information and optimised them for better visibility on Amazon.
Infographics: Our creative team made helpful infographics highlighting the product features to engage with customers and help them to make faster buying decisions.
Amazon Advertising: We made an Amazon advertising plan that followed a step-by-step process to increase sales. All of the three main ad campaigns were created: sponsored product and brand ads, including video and sponsored display ads.
The Result?
- Launched Advertising campaigns across all three types of ad campaigns including video campaigns
- 50% increase in in sales YOY in the last 6 months
- 31% of the sales are driven via ads
- ACoS is under 6%
Having really struggled to understand how to maximise sales for our products on Amazon we are truly grateful to now have Prabhat working with us. In a short period of time he has optimised our listings in order to engage with more customers and produce exceptional results. We have seen a 50% increase in sales YOY in the last 6 months and thanks to his efforts Amazon is now a major part of our revenue.
– Gary Briscoe, Caterline
