Amazon

What’s happening to Amazon Advertising? Amazon Automated Ads now displaying target.

Amazon Sponsored Ads allows you to promote your products so they appear in various positions across Amazon’s search, based on conversion and bid.  There are 2 options available with Sponsored Ads, 

  1. Automatic – this is where Amazon decides where to display your products based on the content on your product page and the customer’s search term.
  1. Manual – this is where you decide which keywords you want to bid on.

More often than not, Manual Ads is the prefered targeting option as the ACoS is generally better and easier to manage. Plus, Manual Ads are far more targeted, due to the fact you choose the keywords to target. Although, we have seen both Manual and Automatic to work well, depending on the client and product. 

As an Amazon specialist agency, we have developed our own process-driven approach to handle all Amazon Advertising, and we apply the standard rule to start with Automated Campaigns. This allows us to harvest keywords that convert to then create Manual Targeted Ads with, and this also gives us a list of negative keywords we can add to campaigns to avoid overspend and wastage.

See more here >>

 

We have noticed recently, that Amazon has started telling us how it targets Automatic Ads. Although, we are not seeing this in all accounts so this must be a gradual roll out.

  • Close Match – shows your products when a search query is closely related to your product,
  • Loose Match – shows your products when a search query is  loosely related to your product,
  • Substitute Match – shows your products to the shoppers who viewed the detailed page of products that are similar to you,
  • Complements Match – shows your products to the shoppers who viewed the detailed page of products that complement your product.

These options are great and now means we can create campaigns targeting exact queries, or competing/complementary products you’d like to target.

  • Close Match – focuses on conversion
  • Loose Match – focuses on increasing brand awareness
  • Substitute Match – focuses on targeting customers who are aware of your competing products
  • Complements Match – focuses on upsell

In the above example of a Spanish Amazon Account, we can see the close match has generated profitable sales at a low ACoS, in comparison to the loose match. As a result of this, the next step would be to create a separate ad group, targeting just close match Automatic Ads with a higher budget so we can ensure increased sales from profitable keywords.

We would still keep a loose match campaign, alongside others to generate additional sales but with a limited budget to ensure no silly overspend. 

Amazon has been stepping up its advertising platform since a change earlier this year, and it is changing pretty quickly. Often it can be hard to keep up with all the changes, however, we provide managed Amazon Advertising services, to help with this, at an affordable monthly cost and unlike larger agencies, we don’t hold you in contracts.

To discuss your Amazon advertising growth schedule a call today

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eBay Strategies

eBay Premium Listing Design

We have recently launched eBay Premium Listing for NBRHODESfurniture, a Yorkshire based furniture manufacturer. They manufacture top quality Workbenches and Adirondack Furniture including chairs, benches, tables and footstools.

They were looking for professional eBay listings and to also gain visibility through Google Shopping, without spending lots of budget on their website. After a few initial calls, we developed and designed professional eBay listings.

The professional listings were designed to reflect their current website and to be mobile responsive.

 

Additionally, we made sure their content was optimised and that all relevant item specifics were included, based on eBay best practices. We also incorporated GTINS which helped to get visibility through Google Shopping within days.


If you are looking for a bespoke premium eBay listing template, get in touch to discuss your requirements.

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Amazon Events

E-Commercial Conference 2018

E-Commercial Conference is a one-day conference organised by Anicca, the leading digital marketing agency based in Leicester. It has been running for the last 4 years with an attendance of 200 delegates from across the Midlands and the UK. I had the pleasure of attending this year and had the opportunity to speak with marketing experts representing a wide variety of brands and retailers.

As well as conference talks, there were interactive workshops in social media, Google analytics, Amazon advertising and TV advertising.  Amongst these workshops, I spoke about Amazon Advertising Best Practices and there were a lot of practical tips for everyone to take away and implement. You will find this slide-deck useful,  check out here >>

 

 

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Amazon

Amazon SEO Tools I Wouldn’t Avoid

If you didn’t attend the Brighton SEO conference, or you just need a point of reference regarding Amazon SEO and optimising your Amazon sales, this ‘Time for Marketing’ podcast with Peter Mesarec is an ideal source of information.

‘Amazon SEO Tools I Wouldn’t Avoid’ is full of useful information regarding some of the tools needed to optimise your Amazon sales. It covers how these tools provide vital knowledge regarding commonly used keywords that customers are using and how to use this knowledge to your advantage.

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Amazon Events

#BrightonSEO talk – Amazon SEO tools I wouldn’t avoid

#BrightonSEO is now Europe’s largest SEO conference and it was a fantastic opportunity to speak at the conference about AmazonSEO tools. Check out the deck below for details. They come with unique features and helps you make your product optimisation job a little better.

AmazonSEO does matter because of two main reasons:

1/ Conversion rate of Amazon is 74% with prime members compared to 3.32% for websites. Source link 

2/ Of the 72% of shoppers turning to Amazon to research products, 56% go to Amazon first, ahead of any other online site. Source link 

If you have any questions on any of these tools please do get in touch here. 

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Amazon

Amazon SEO and Marketing Training – Brighton

BrightonSEO is the largest SEO conference in the world and provides some of the best training sessions the day prior to the event. This Amazon course has been going for the past few years and is now one of the most popular courses.

In the past, we have had attendance from international brands and agencies. So if you are either managing accounts or selling on Amazon, this is the right course for you. It is suitable for Seller Central and Vendor Central accounts.

1/ You will learn how organic ranking works

2/ You will learn how to launch a product successfully on Amazon

3/ You will learn Amazon Advertising best practices

Find out more about this training >>

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Amazon

Amalyze Keyword Tool for Amazon Sellers

There are many tools out there that help with Amazon SEO, and one of the tools I have found most useful is Amalyze Chrome Extension. It has helped me to gather relevant long tail keywords for Amazon Sponsored Ads.

It is a free tool, and once you have installed it on your Chrome Browser simply enter the relevant keywords and it will generate a list of relevant and searched for long tail keywords. 

“Our Keyword AMALYZER returns the keyword combinations which are the most common ones related to the given keyword. Also the “Keyword Amalyzer” tells you, e.g. which color or size is important for the customer regarding the product searched.”

Example 1 – In this screenshot, you will see a list of long tail keywords closely related to the word I researched. This list of keywords is used to trial on your paid campaigns.

Example 2 – In this screenshot, you will see a list of keywords that use the exact word entered and displays phrase match keywords. This list has fewer variations to the above example and so is much more targeted.

 

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Amazon

Remote (Online)  Amazon Training

We have seen Amazon grow at a rapid pace over the last couple of years with an influx of brands and manufacturers selling on Amazon. Which makes it no surprise that there has been an increased demand for training and consultancy. With over 10 years’ experience working with Amazon, as a company, this is something we specialise in. We have amassed huge knowledge and we can say honestly, we understand how to be successful on Amazon.

We have three types of Amazon Training Programmes available for Seller Central and Vendor Central Users. All of these sessions are delivered remotely via screen share.  

Although the training content looks structured, the sessions will be personalised and tailored to the seller, brand or manufacturer to ensure you get the most out of the training.

Our remote (online) Amazon Training Courses are suited for an individual or small group. Any of these courses can be done right at your desk to eliminate any cost and time of travelling to and from, and it also means you can still handle your daily tasks with no worries about having to catch up the day after.

Send your enquiry

We would love to help you grow your presence on marketplaces, and if you complete the form below we will call you back to discuss your needs in more detail

We would like help with:

Contact email:
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Your Name:

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Amazon

Amazon Custom – Sell Personalised Items on Amazon

Amazon UK Custom is geared towards loyal Amazon customers and allowing them to customise products like cups, clothes, mats and more. They’ll be able to personalise these products with text, photos and so on.

As UK based Amazon Consultants, we have been working with several traditional printers likes of Collisons in Yorkshire and modern online-only retailers Mini Kings and Queens.

It is an ace for any UK print business as it avoids any foreign competition due to the fact all products are unique, there is no buy box fight or listing hijacking which you’d get normally on any other product.

Want to get started with Amazon Custom? We have put together a helpful FAQ below…

Is there actually any demand for personalised products on Amazon?

Yes. Check out this estimated monthly revenue from AMZScout. The average total orders a month is estimated between £600 to £3000.

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What is the feedback from customers on Amazon Custom products?

Feedback appears to be good, and customers are finding it really easy to use.

Why not just keep custom on my website?

Majority of customers start their product search on Amazon and trust Amazon massively.

Can you customise via a mobile device?

Yes.

Why not follow the same process of listing as you do with other products?

Listing products like a normal product slow down order processing time as customers need to send a separate message about customisation, whereas Amazon Custom allows you to customise during the checkout process.

Where do you see customisation?

Order details page.

Is bulk listing an easy process?

Yes. For text customisation, Amazon Custom provides an Excel template to help you configure your products. However, for image customisation, you will need to set up one by one.

Is there a third-party tool that can integrate with Amazon Custom?

Yes, an ERP solution like Khaoscontrol cloud can integrate very easily.

Dispatch time?

You can adjust your handling time based on how long you take to prepare the product. Please note, it is always best to keep your handling time as low as possible.

Can you personalise cards from a company in bulk?

Yes. See the example below.

Are there branding options?

Yes, Amazon stores like this are available which helps to drive traffic back to another page of the site.

Check out full guide on Amazon, creating a listing to customisation:

https://sellercentral.amazon.co.uk/gp/help/201822780?language=en_GB&ref=id_201822780_cont_G201757520 ( Login required)


Daytodayebay is a UK based Marketplace Consultancy specialising in helping Amazon and eBay sellers to grow sales in the UK and internationally. With 10 years experience Prabhat will answer any questions you have and create your personalised Amazon growth plan. Schedule a call

 

 

 

 

 

 

 

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Amazon

Amazon PPC Consultant

Over the last decade, Amazon has grown massively. When I was first managing an account for a company 10 years ago, we were seriously debating whether it was the right move for us to sell on Amazon… Recent reports show that now about 52% of products sold on Amazon is via third-party sellers. This just goes to show how much potential Amazon has for you.

Based on our clients, we have found that Amazon now contributes to roughly 60% of their online sales – which is a huge chunk! This makes it no surprise that more and more sellers are joining Amazon, and the competition is growing. That being said, just because Amazon is a crowded marketplace, it does not mean you don’t have the chance to win if you do it right.

As experienced Amazon Consultants, when we work with brands and retailers, our initial focus is on Amazon SEO. We optimise listings as a priority, reviewing title, search terms, bullet points, images and descriptions. Our concept is simple if your product detail page is not correct or optimised you will either pay a lot for advertising or you will rank poorly organically.

Once your product page is optimised, the next step is to invest in Amazon PPC. It is not an option to ignore paid advertising any more, with a large number of sellers now on Amazon. Plus, it helps to gain your initial sales, reviews and brand awareness, which may take longer if you do not utilise PPC.

To manage Amazon PPC, a process driven approach is the right way to go forward. We follow our 5-step rule for any accounts we work with and this has proven to be successful. With most accounts, we work towards an ACoS of 10% down to as little as 5%.

Looking to grow your Amazon Sales, get in touch with Amazon PPC Consultant >>

 

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