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BrightonSEO: How to launch a NEW product successfully on Amazon.

BrightonSEO is a fantastic conference for search marketers. We have been attending the conference as an attendee and speakers for the last few years, and it has been a great learning experience. If you have never participated, we strongly recommend attending the one in April.

This time, we will be talking about “How to launch a NEW product successfully on Amazon.” In this talk, we will be sharing our experience of launching products on Amazon seller central and central vendor accounts. We will also talk about Amazon’s hybrid strategies.

Some of the areas included in this talk are:

  1. Finding the right keywords for your content 
  2. Building product reviews for a new product
  3. Top tips for Amazon Advertising
  4. Using product promotions to encourage sales
  5. Tracking external traffic to your Amazon listings

See you soon!

Register your ticket >> 

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AmafestUK 2022 – The Best UK Conference for Amazon Sellers!

#AmafestUK is a conference for Amazon Seller Central and Vendor Central users who are looking to learn, network and most importantly, grow their business! Brought to you by Online Seller UK, this one-day conference is packed with sensational talks and exciting speakers! Take a look at what one of our previous attendees has said:

“Very useful insightful & informative reviews of the dynamics between vendor and seller experiences of Amazon.” Paul Smith, Performance Health. 

Join us for a full day of masterclasses, success stories and panel discussions. Check out the list of sessions here. Whether you’re an existing high-volume seller, retailer, or distributor or you’re just getting started on Amazon, this event will provide incredible value to you and your business.

Early bird tickets  ( £49 + VAT  ) are available

Here are some of the most exciting sessions on the lineup so far…

  • How to Improve Your Amazon 1P Vendor Margin, Martin Heubel, Consulterce
  • How To Scale Your Brand on Amazon?, Vincenzo Toscano, Ecomcy
  • Top 10 Data Point Hacks To Amp Your Amazon Game, Matt Anderson, Marketplace AMP
  • Using Google To Beat Amazon’s Algorithms And Vice Versa, Dan Saunders, Stanley Black & Decker
  • Improve Your Sales With Smarter, More Cost-Effective Use Of Product Imagery, Chris King, Packshotsdirect
  • Beyond Sponsored Ads: Why you need to leverage Editorials and Influencers, Mark Wang, Perpetua
  • To outsource Amazon or to hire in the house?, Asha Bhalsod, Etopiaconsultancy
  • Getting to grips with Vendor Central – An insight into working with Vendor Central on a daily basis, Christopher Shelton, Sealskinz ltd
  • SEO for AMAZON – you fundament for Sales and PPC, Christian Kelm, Amalyze
  • My Personal Story of Building a brand on Amazon, Kate Bell, Zip Us In

We’ll be sharing top tips on how to expand globally, increase your business margins, and boost your marketing strategies – so don’t miss out! 

This video highlights some of the amazing events we’ve held previously, and top tips shared at previous events. Check it out to help get you excited for this amazing event. 

One of the most outstanding events dedicated solely to Amazon sellers, Amafest is full of people eager to learn and share the best ways to be successful on Amazon. Come along and experience years of industry knowledge, hot topic issues and key information to build your business. This information is not available anywhere else so don’t miss out!

Meet | Network | Grow

As an attendee, you’ll have the opportunity to network with like-minded sellers and industry suppliers, get in-depth, exclusive industry knowledge from experts, and get your business ahead of the competition in 2022. 

Spaces are limited for this remarkable event so don’t delay – book your tickets now!

Early bird tickets  ( £49 + VAT  ) are available

When: 20th October 2022

Where: Jurys Inn Brighton Waterfront Kings Road Brighton BN1 2GS

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eBay Training

Professional eBay Training in Nottingham

Whether you’re just getting started on eBay or you’re already an established seller, we can all benefit from a little extra training and information. Our eBay training courses provide up to date knowledge and actionable insights, take a look below at how we helped a small team in Nottingham. 

The popular auction site, eBay has transformed itself with its new ‘Buy Now’ listing format, with multiple sellers on the listings. eBay also offers product reviews, and tags like fast and free shipping, premium listings and more, to help build trust in shoppers. These are all things that Amazon has been offering since its inception, so it’s worth considering the use of both platforms to sell your products.

eBay has 22 million active UK buyers, with shoppers generally looking for low priced and rare products that can’t be found elsewhere. With shoppers already trusting the platform and its seamless checkout process, many sellers are using eBay to clear out their end of the line products. 

Read on to find out how our training session in Nottingham helped one team to improve their eBay listings.

“Really good training session. Informative and gave us all the knowledge we needed in order to launch. Prabhat was really good at explaining the procedures with ebay which has given us a great head start.” – Jack Clarke, Harrisonbathrooms

Listing your products on eBay is a generally straightforward process, however, learning the listing best practices will help the seller leap to the next level much faster.

I recently had the opportunity to provide some bespoke eBay training, at our training venue in Nottingham. This business sells bathroom accessories, which is one of the highest-selling categories on eBay. We had a group of 4 attendees which gave great opportunities for plenty of questions and a great chance to bounce ideas around the group. 

Some of the key areas we covered were: 

  • eBay SEO
  • eBay product launch strategies 
  • Profit Calculations
  • Pricing Strategies 
  • Getting product reviews and feedback
  • Reporting and Analytics
  • eBay advertising 

This was a really practical session, we provided plenty of actionable practical tips and ideas that the team could go away and confidently implement with their new knowledge.

Whether you’re already an established eBay seller, or you’re looking to start using eBay to sell products, our Professional eBay Training can help you speed up the learning process and grow your business on eBay. Our training is delivered in our training venues in Nottingham, Sheffield, Derby, Leicester and Loughborough, we’re also able to travel to your office to provide training as well.

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Amazon Amazon Strategies

Amazon Product Launch Process: Getting Started Selling Your Products on Amazon

Amazon product launch is an essential step for both seller central users and vendor central users. The process creates fantastic product awareness and generates new sales in just 4-6 weeks!  

We’ve been successfully using our formula to improve our rankings for years – take a look at just one of our successful products here –

In this post, we’re going to share with you our secrets to success. We’re going to explain exactly the steps we take to successfully launch products on Amazon – so that you can too!  

Step 1. Content

It’s no secret that good content increases product visibility, so it should come as no surprise that you need to invest time to get this right. The best part though is that you don’t have to be an expert content writer to achieve excellent content. 

Product title

The first thing your customer will see is the product title in their search results, along with your image and the product price. If the product title is relevant to what the customer was searching for, the customer clicks through, and the buying process begins. 

Keep the title relevant, and include the relevant keywords that will help your listing be found – but we don’t mean stuff the title with keywords! The trick is finding what is relevant which may sound complicated but can be really simple. 

So, how to find keywords that are relevant to your product.

1 //Use keywords tools like ‘Helium 10’ to find relevant search queries, as demonstrated in the image below. 

2// Using the reverse ASIN (Amazon Standard Identification Number) search in Helium 10, search for the relevant ASIN on Helium 10, and you will get the correct keyword results, as shown in the screenshot below. 

With these simple steps, you will have a list of highly targeted and relevant search queries, along with each keyword’s monthly traffic. This will help you to prioritise the keywords that are most often searched for. 

If you have lots of relevant keywords and don’t want to use them all in your title, you can use others on your content page. Use them in subtitles, bullet points, descriptions, and back-end search terms. 

Product images

Good product images highly improve your chances of getting clicks through to your content pages. Invest in professional photography to get the best images of your products. We recommend FreelancerClub as an excellent resource for finding highly skilled photographers.

Amazon product photos should include images that display the product at different angles, lifestyle images (images that show the product in use) and infographics that give key information about the product. Take a look at this example product. All of the photos need to be good quality, and high resolution; at least 1000 x 1000 pixels. 

Key features

The key features of your product are the best way to give your customers an immediate idea of whether your product is the one they’re looking for, and also highlight all the benefits of purchasing your product over competitors. Most of the time, your customers will know what they are looking for, so having the relevant information in your key features section will help them to make that decision faster. 

Your key features sit in the upper fold of the Amazon page and should include everything necessary to inform your buyer of what they’re purchasing. In key features, you want to keep the information you provide clear, concise and to the point. Consider things like product USPs, best use cases of the products, product size and other statistics, as demonstrated on the screenshot below. Additionally, include the keywords from your research list as your key features get indexed too. 


If you really want to give your product a competitive edge, including a short video demonstrating how your product looks, works or can be used is a brilliant way to make your brand stand out. 

Videos are limited to brand registered accounts, so get your trademark registered if you haven’t done so already. 

You can show products in 360 degrees, demonstrate the different uses for your product, explain features and benefits and much more. The only limit is your imagination.

A+ content

When you’ve got your brand registered, you then become eligible to use Amazon A+ Pages. A+ content is available to all brand registered accounts, so it’s definitely worth getting your trademark registered. 

A+ content appears at the second fold of the Amazon page and is really useful for helping to bring your product to life and provide a bit more of a story for your brand. 

The design of an A+ page is based on 15 set modules which provide a mixture of additional images and information. An essential module to include is a comparison chart which gives you the opportunity to demonstrate the features of your product as well as upsell and cross-sell your other products. 

Check out some examples here.

Backend keywords

Your backend keywords aren’t displayed to your customers but they are indexed by Amazon. They give an additional opportunity to ensure your customers can find your products in their search results. 

Amazon states that you don’t need to repeat your keywords so try your best to include unique ones here, you can also include seed keywords if you have enough space available. 

Some top tips:

  • Don’t use commas
  • Don’t repeat keywords within the space, even if they make less sense when they are on their own (e.g. black keyboard grey white, as opposed to the black keyboard, grey keyboard, white keyboard)
  • Use relevant keywords that you found for your product earlier (see content)

Step 2. FBA 

The Fulfillment By Amazon (FBA) option allows sellers to store products in Amazon warehouses and use their facilities to pick and pack orders. FBA has proven to increase conversion rate with its free next-day delivery service for most sellers and it will help you too, especially if you don’t have a huge amount of space or time.

To use FBA, send a limited amount of your stock to FBA to test your sales velocity. The cost of FBA is very competitive, and the rates are available here. One of the requirements of FBA is FBA labels. Some sellers get these printed as part of product packaging, and others apply for the manufacture label option, which avoids FBA labelling altogether, and only a product barcode is required. 

Step 3. Advertising 

Advertising your products on Amazon will help you to reach more customers, quicker. The chance of increasing your initial sales is very high, as shown in this screenshot.

Amazon PPC ads

When done correctly, Amazon advertising is very effective. It’s best used by starting auto campaigns. These target relevant keywords and products automatically, and generate campaign reports that show user keywords, conversion rates, and the cost of sales (ACos). 

Our top tips for Amazon PPC ads:

  • Allow 3-4 weeks for Auto campaigns to generate you a good list of  relevant keywords
  • Create manual campaigns by converting user keywords in all match types 
  • Review your campaigns periodically to ensure they are still performing as you would expect

Discover the full process in this excellent guide: ‘A-Z GUIDE TO AMAZON ADVERTISING’.

Product  Coupons

Coupons are an excellent way to make your product more attractive to your customers in search results. It also increases the chances of generating initial sales during product launches. 

Coupons cost £0.45 per usage so, if 10 customers use the voucher, the cost will be 

0.45 x 10 = £4.50.

Some of the key points to note are:

  • The budget you set for coupons is not what you pay, but it is used to control the usage
  • Amazon charges commission on the product price – coupon discount % as shown on the screenshot below

Coupons cost £0.45 + the discounted value, so that’s the amount you will lose on your sale. However it is a very effective way of generating sales, so just ensure you price your product accordingly.

Facebook/Instgram Advertising 

Facebook and Instagram ads are another way to reach out to different audiences away from Amazon. You can use them to promote your products and to launch new products when the time comes.

You can also use them to share your coupons. Once your coupons have been created on Amazon, set up a free landing page via Mailchimp and include all the details e.g. next day prime delivery, discount/coupon codes and product information. 

Once you start advertising in this way, you can get campaign reports directly from Mailchimp analytics or Google Analytics which will help you to see which of your ads are working best and how they can be improved to drive even more sales. 

Step 4. Product reviews

Product reviews help in both conversion and ranking. They will also help to increase your trust perception with your customers, making them believe you are providing a worthwhile product. 

Here are some of the ways to speed up the product review process:

  • Include leaflets/inserts requesting your customers leave you a review
  • Avoid asking for positive reviews as this is against Amazon’s Terms
  • Send follow up emails either manually or automatically via 3rd party tools

Getting your first few reviews can be challenging, but once you start selling the reviews will follow quickly and if you’re keeping to your brand promises and your products are delivering what you say they will, your reviews will all be 5*.

If you have a brand registered account, you can take advantage of the vine program (description below), which is currently free! Once your products are stocked with Amazon FBA, send a limited quantity of stock to the vine program and wait for the reviews to start flowing. It’s always best to test with limited stock so that you can see the quality of your reviews before sending more. 

Step 5. External traffic: Pinterest / YouTube

External traffic sources like Pinterest and YouTube are great ways to generate organic traffic. Although this may take some of your time, the traffic they generate is regular and lasts for a long time.


Pinterest is the social media platform with the longest lifespan of posts, meaning that content you share here will still be getting views and clicks potentially months or years after you’ve posted it. 

In this Pinterest search result, you can see some posts highlighting product features, giving hacks, providing a demo and some advertisements. This shows the depth and breadth of information that is available on interest

When using Pinterest, try to catch your audience’s attention with creative pins, relevant keywords and interesting content/information. That way, your traffic will increase quickly and you’ll soon have products flying off the shelves.

If you are brand registered, you can generate a tracking link from your Amazon advertising console. This tracking link lets you track your products and gives you statistics on your conversion rates from different websites, right into your advertising console.  


Did you know that YouTube is the second biggest search engine behind Google? We all use YouTube as a place to search for new ideas, how-tos and entertainment which means that it has swiftly grown to become one of the most used search engines on the planet. That means it’s time to start advertising your products there. 

Create product videos that demonstrate how to use your product, the special features and design information, or even ask influencers to create them for you! Influencers may ask you to pay to promote your products, but their large followings may make it worth it. 

Take a look at this example video here.

Using this guide that we’ve provided you, you’ll be able to launch your products successfully and start generating great sales straight away. We’ve given you all the hints and tips that we use, but we know that sometimes you just need a helping hand to get things moving. That’s where we can come in to support you. If you’d like help with successfully launching a new product, get in touch to discuss.

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Amazon Strategies

4 Common questions about Amazon competitor targeting

Have you been thinking of ways to target your products against your competitor? This post will answer 4 key questions targeting your product against your competitor. In this post, we are using a beauty brand, ‘syoss’.


Reverse lookup from Amalyze shows the search terms that are ranking the competing product organically, as shown on the screenshot below. 


  • Use these keywords to optimise existing listing or 
  • Use these keywords in your advertising campaigns

Some of the other results we see here:

The monthly search volume of the keywords helping us to prioritise the highly searched keywords. 

Revenue share indicates the cumulative % share of the revenue generated via that keywords. i.e. it shows the value of the keyword. 

The number of sponsored products using the keywords. This shows the level of competition against the keyword. If there are ‘0’ or fewer sponsored products as shown on the screenshot, targeting our ads against that keyword makes sense.


Use Amazon advertising tactically to target your products against competing products. This is a cheaper way of generating additional sales.

Sponsored Product Advertising 

Target competing product ASINs via product targeting ad as shown on this screenshot. This is a fantastic way to gain sales against traffic from your competitor page and is often cheaper than targeting keywords.

This ad displays your product against that ASIN in the sponsored related areas, as shown below. 

Category targeting ads is another way to target competing products in that category. Once you have chosen category targeting, refine the category with the brand name, as shown below. 


Sponsored Display Advertising 

Create product vouchers/coupons and target your competing products, as shown in the screenshot below. 

This will display the product below the buy box area with a voucher code, and your ads can be much more effective in gaining additional sales and can trigger your customer to switch their brand. 


Figure out your direct competitor either by checking the search result with the main keyword related to your product or checking a list of search term report which display any ASIN that driven sales to your product. 

The screenshot below shows the estimated sales using amzscout. We can benchmark our sales against the top sellers and get a list of products that we can target via sponsored advertising. 

The report also shows the product launch date of the products so, targeting new products is a good idea. In addition, they may be investing in advertising and displaying your product against these product pages via Sponsored product ASIN targeting or Sponsored brand ASIN targeting or Sponsored display product targeting can be the cost-effective way of generating sales compared to the keywords targeting. 


Datahawk has a feature to track price changes, as shown in the screenshot below. Thus, we can follow the behaviour based on days, weeks or months.

There may be a set of 5 – 10 competitors that you’d follow for the price changes, and this sort of report will allow you to react quickly.

Competitor analysis gives valuable insight into how your products compare to other listings and how your competitors interact with the market. As a result, you can make beneficial decisions that give your a competitive edge.  

Need help with your Amazon competitor analysis? Please get in touch. 


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Amazon Advertising – Return on Ads Spend ( ROAS )


ROAS has been introduced to Amazon advertising not long ago to measures the effectiveness of the ads campaigns. Before ROAS was introduced, marketers were using ACoS ( Advertising Cost of Sales) to measure the performance of the ads. Let’s look into a bit more ROAS. 

What is ROAS?

ROAS = Revenue from Ads / Ads Cost 

ROAS is calculated by dividing return from ads with ads cost. So, for example, if you spent £ 100 on advertising and got £ 800 in sales from those ads, your RoAS would be 8. 

8 = Revenue from Ads £800 / £ 100 total ad spend 

The higher the ROAS, the more profitable campaigns you have. If you spent £100 and got £100 back, your ROAS = 1.00, which means the ad campaign is not profitable as you have other Amazon fees apart from your product costs. However, you may consider this OK during the product launch process, aiming for sales irrespective of profitability. 

So, how do you determine a good level of ROAS for your business? 

What is a good ROAS?

A good ROAS is dependent on your profit and your product life cycle. Some companies aim for a 10:1 ratio which means £10 revenue for every £1.00 ad spend. 

In the example below, the ROAS is 1.51, and it is unprofitable. The campaign is a part of a product launch process, and the aim is to generate as many orders as possible. Although ROAS is poor, it is improving gradually. 

In the example below, ROAS is 24.6, and it is highly profitable. This campaign started on February 2021 and has improved over time. 

Why should we measure ROAS? 

ROAS helps to identify whether your ads spend profitable or not. It helps to –

  • discover whether we should invest more in the ads campaigns or not 
  • determine highly profitable campaigns and products

How to improve ROAS?

ROAS can be improved over time by optimising keywords and bids. Some of the key steps are explained below:

1// Select the right keywords

Advertising costs are based on the bidding system so, if we use the high in-demand keywords, the cost per click of the ads will go up, which lowers ROAS. So, target long-tail keywords, which may bring less traffic but increases ROAS.

 2// Experiment with all match bids

When we target keywords, we get to choose between broad, phrase and exact match types. 

Broad match – targets loosely related to the seed keywords

Phrase match – targets keywords in word order into account

Exact match – targets only exact keywords

Once all match types are tested, identify the keywords and match types that have high conversion rates. Then, create campaigns just targeting these keywords, which in turn helps to get a better ROAS.

 3// Consider increasing order value 

Once the product is ranked better and has good reviews, test the performance with a slight increase in the product price. This increases your order value and pushes up our ROAS.

4// Launch single keyword campaign ( SKC )

Single keyword campaigns Once we have a list of high converting campaigns, consider launching single keywords campaigns (SKC) that allow you to adjust bids, placements bids and bid strategy for that particular product and keyword. 

5// Advertise highly converting variations

Not all the product variations convert the same. Therefore, once you have tested, advertise only highly converting variation listings.

If you are looking for some professional help with your ROAS, we can help. With our decade long experience working with Amazon sellers, we can help to improve your advertising performance and maximise your ROAS. So get in touch and find out more about how we can help. 

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Amazon Store Advertising

Amazon storefronts are available for sellers with the brand registry. It is accessible via Amazon advertising, and brands can create stores without listing the product on Amazon. The latter works well for brands who want to support sellers on Amazon.

There is no cost for creating a store, and brands can advertise the store within Amazon or externally via social or email. Sending traffic to the storefront help to engage with the customer with a range of products and build loyalty. In addition, once the customer is in your store, there is no comparison with other brands so, you are getting 100% attention to your product pages. 

Besides organic traffic, sponsored brand advertising allows advertisers to send Amazon traffic directly to their store home page or category pages. This post explains how to create storefront advertising and measure its success. 

How to create Amazon storefront advertising?

STEP 1 // Start with choosing target – either the home page or category pages. Category pages work well as they are more targeted to the specific products compared to the home page. 

STEP 2// Work with the creatives – upload logo, choose any three products from the store page, add headline text, and upload a custom image. 

The custom image takes up the entire space on mobile search pages and has higher engagement.

STEP 3//  Targeting Option: Target keywords in all match types or choose one. You may want to use sponsored product ads keywords that generated sales in the past or use suggested ones from Amazon. 


STEP 4// Targeting Option: We can choose either keywords or product targets at one time to do A/B testing between two types of targets. 

Targeting products: Target products will surface the store ad when the query is relevant to that particular product. Targeting categories will surface the store ad relevant to the products in that category. 


STEP 5// Add negative keywords which have not converted via sponsored product ads or update this later once you see the search term report. 


Search Terms: The search terms tabs shows a list of user keywords along with the number of orders and ACoS.

Keywords Placements: The placement report shows how many impressions are showing up at the top of the search and the rest of the page along with sales.

Metrics to Measure

ACoS – shows the proportion of the spend vs sales

ROAS –  shows sales vs your spend 

% of order NTB – shows the % of total orders which are new to brands

Amazon Store advertising helps brands generate incremental sales and organic sales from their store, as shown in the screenshot below. So, get in touch if you are looking for any help with your Amazon storefront advertising.

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Depop for Business

What will Etsy do with Depop? – RetailWire

Set up in 2011 by Simon Beckerman in Milan but based in London, Depop is one of many shopping channels challenging regular shopping sites like eBay. It uses Paypal as a primary payment method giving buyers their security. 

It is popular amongst young shoppers, typically under the 30s, and it has an Instagram feel where your friends can see what you have listed. 

What type of products are available?

Fashion is its top category – jewellery, beauty, sports and some other categories. 

How can I stand out from the crowd? 

Like all algorithms, Depop shows results that best match the query. So, keep things simple as mentioned below:

  • Upload high-quality photos from different angles. If there are any flaws, be sure to show them.
  • Include full product description, including size.
  • Use relevant tags such as material, colour and style.
  • Ship your order quickly and use tracked method.

What does it cost to sell? 

Higher selling costs on platforms prevent you from giving competitive prices to your shopper, and there may be hidden charges on other platforms, but with depop, fees are transparent.

  • Listing an item for sale is always free.
  • Commission – 10% fee on the total transaction amount (including shipping costs). 
  • PayPal transaction fee of 2.9% + £0.20

There are many success stories of teens making thousands of pounds from their DIY storerooms in their parent’s houses. So, if you are looking for another channel to sell your fashion, this is the right time to give it a go.

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Amazon Video Advertising Introduction

Amazon Sponsored Brand Video ads work well to get your customers’ attention whilst browsing through the search results. Unlike other ads, it takes an entire length of the space, and it has a higher chance of getting a higher clickthrough rate. In addition, Amazon displays the product title, reviews count, and price with the video ad, which helps make the purchase decision.  

Ads position

Sponsored brand videos appear below the upper fold of the desktop and in the midsection, and at the end of the search results on mobile devices.  

Things to avoid

Amazon has explained the creative guide very well on their help pages, but some of the common rejection reasons are that we have seen are – text at the corners, more than three lines of the text in a single frame, distracting imagery and sound ( for example, flashing, spinning, blinking, pulsating objects or text, or high-contrast transitions or shrill, unexpected or violent, and jarring sounds).

Targeting Options

Amazon video ads allow us to target only one ASIN per ad. So, it makes perfect sense to duplicate ads for similar products. We can also use a common video for multiple ads with different ASINs as long as the video is relevant. For example, a range of headphones.  

Video ad has three targeting options. We have been using all three targeting options:  

1// Keywords targeting with 3-5 top converting keywords from sponsored product ads 

2// Product categories targeting 

3// Product targeting 

ACoS and Clickthrough Rate

  • We have seen similar ACoS in the US but 3 -4 times higher ACoS in the UK for the same product. 
  • We have seen a much higher clickthrough rate, 1.3% with video ads compared to 0.3 % clickthrough in Sponsored Product Ads for the same product.

Video ads are still at a very early stage so, it is an excellent time to start now. We have our own Amazon video specialist team who can help you create a video and build efficient ads campaigns. Schedule a call to discuss your Amazon video campaigns today. 


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Learn to Advertise on Amazon


A recent Amazon case study features Indigo Jamm’ success story. With the use of sponsored ad campaigns, Indigo Jamm’s average monthly Amazon sales increased by 217% compared to those of the previous three months. 

It is a real success story that shows just how powerful Amazon Advertising is. Amazon’s Advertising offers solutions across the complete marketing funnel. Advertising enables you to build your brand and to help you reach a wider audience; and ultimately, increase sales.

For most sellers on Amazon, search marketing offers the first step into the world of Amazon Advertising, so this is where we’re going to keep the focus of this guide. Amazon offers three main types of advertising for both Seller Central and Vendor Central users. 

Sponsored Product Ads (SPAs)

Sponsored Product Ads are usually the initial starting point for an Amazon seller. They’re the ad you see displayed at the top or bottom of a search results page and on a product page.

Sponsored Brands (SBAs)

Formerly known as Headline Search Ads – these ads are displayed across Amazon, but most commonly seen above the search results. Sponsored Brands allows advertisers with the brand registry to display three products and their brand logo, along with some text. This ad type is fantastic to generate brand awareness of your products and it can be used to promote your Amazon Brand Store too. 

Sponsored Display Ads (SDAs)

This ad type targets products, categories and audiences engaged with your products or similar products. This enables you to create cross-sell or upsell opportunities on your product pages, get sales from a competitor product page or position your products with complementary items. 

With this Amazon advertising book, you will:

  • Understand how Amazon Advertising works,
  • How to create your own Amazon Advertising strategy,
  • How to get started with Amazon Advertising and 
  • How to take your campaigns to the next level.

Buy A to Z Guide to Amazon Advertising from Amazon

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