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Amazon Strategies

Amazon Automatic PPC is a great way to increase sales

Amazon sponsored Product Step by step guide - daytodayebay

Amazon PPC Ads or Amazon sponsored Ads are great way to increase visibility and add new sales. We handle handful of UK Amazon accounts and we thought you’d like to find out how to set one up for yourself. So, we have sent a written a guest blog post for our very good friends at Tamebay. You can read more there >

Amazon PPC Improves Sales - Daytodayebay

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Amazon Strategies eBay Strategies

eBay and Amazon Consultancy in London

eBay-and-Amazon-Training---Daytodayebay

Today we had a really interesting day with a Toy Online Seller in London. The business, a manufacturer of hand-made toys, is selling successfully on Marketplaces ( eBay, Amazon) and Website.  We were booked to help the business grow across all channels and find new channels to grow the existing business. So, we spent the day discussing:

   #1  How business could effectively use Amazon FBA?

   FBA is a good option for many businesses but not for all. With our experience of helping sellers across many        categories, we were able to help business decide the right way forward.

#2  How to expand sustainably across Europe ?

   Whilst Amazon is relatively easy platform to expand into Europe and so is the eBay, we focussed our discussion    most profitable products to sell in Europe.

   Additionally, we found out Amazon US as a very lucrative market which could be true for many retailers. We   used Amazon research tools to help out estimated sales for our product category which helped to make a right decision.

   #3  eBay and Amazon SEO.

eBay and Amazon are relatively easy platforms to use and can be mastered in a day but experience always helps. We discussed proven strategies to get on the top of eBay and Amazon search results.

   #4  How to leverage Amazon Marketing options ?

   Amazon is an innovative retail channel and most fail to take full advantage as there are very less information out   there. During this discussion we were able to include best practices of using Amazon PPC.

  Additionally, we discussed how Amazon Vendor account could benefit the business with increased sales.

   #5  Choosing the correct Multichannel platform.

   This was an interesting discussion as there are so many out doing similar stuff. We took “business & user centric”    approach which enabled us to finalise the right channel to consider.

Further more, we discussed how we can grow website sales with Google Shopping and Social Channels.  It was a really enjoyable day and we ended the day with a strategic plan for the business. We are increasingly seeing businesses demanding for one to one session to develop the business are we are getting better at this. Free resources like webinars and blogs does help to understand so called “expert” opinion but personalised session like today aims to help business grow.

We can help your business grow too on Marketplaces and through your own website. So, get in touch today to find out how we can help.

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Events

Birmingham Online Seller Meetup 14/07

Birmingham Online Seller Meetup

Online Seller UK are holding another meetup in Birmingham on the 14th of July which is just a stone’s throw from Birmingham New Street Station and the Bullring shopping centre.

Chris from Tamebay will be speaking there giving an update on the eBay, Amazon and marketplace world sharing everything you need to know for the years ahead. Chris will be joined by the highly knowledgeable eBay consultant Jane from eBay Anorak along with speakers from Xsellco and plentymarkets.

If you’d like to attend then you need to book to reserve your place. Tickets are free but limited numbers so grab as spot before they sell out.

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Amazon Strategies Amazon Training

How to Optimise Amazon Product Listings ?

We have been working recently with a Cartridge Manufacture based in Ireland. Though our ultimate aim was to improve sales we went through some key elements of listings to get there. Here’s what we did

#1 We found out that the listing lacked image that actually depict what product is in search so we created new product with actual cartridge, branded box and colour on the top right. Here’s how it looks in search

Amazon Product Listing Optimisation

Amazon Product Listing Optimisation

This has positive impact on increasing conversion.Amazon Product Listing Optimisation

#2 We worked on titles and added popular search terms “Replacement Cartridge”. This increased product impressions and ultimately sales.

#3 We worked on product description to make it more readable. We made Model number bold as customers look for
the replacement cartridge for the model of the printer. We also made rest of the description reader friendly with bullet points.

Description becomes critical as there were detailed information about the product. Also, on mobile devices description is seen first then key features. Amazon Product Listing Optimisation

#4 After working content we rolled out Automatic PPC ads which generated additional sales.

Amazon PPC Ads Amazon Sponsored Ads

#5 Product reviews are important doubtless and we created a template and started communicating actively with previous customer to write product reviews. We saw result within 24hour and we will continue to do so.

Actively Encourage Product Reviews to improve Amazon product ranking

These are very easy to use methods that every businesses should consider following. Content is definitely the key, if you don’t have rich content it will be very difficult to get the conversion. We are here to help so, just give us a call on 029 02236 2596 or 0751 88 39629 or email us if you have any questions.

 

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eCommerce

Please take a Tamebay Survey !

Tamebay-survey

Many of you have found our website from Tamebay and both Chris and Dan have been our friends for many years.
In-fact over 8 years now ! There is no doubt that Tamebay has helped us to sell better online with an up-to-date news in ecommerce and marketplace everyday. They are really keen on helping us but they need to find more about your business and what you expect from them. This is the reason why they have started a survey  and your views count.  It takes only 5 minutes and means a lot to Tamebay.

I’d be grateful if you could click here to start the survey.

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eBay Strategies

Professional eBay Store Design

Professional eBay Store Design

We have been working with eBay store design for over a year. We have now updated our website with Professional and Branded eBay Store design page which includes:

  • Advanced Store Design
  • Mobile responsive
  • Advanced Listing design with filters
  • Related products options
  • Setup live store 
  • Listing in single active product

eBay Store design is a branding exercise and our designs are bespoke to your needs. If you already have a website we will design eBay store based on your existing design to help you with consistent branding. Please find more details here >>

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Events

London Online Seller Meetup 17/03/2016

Online-Seller-UK-Meetup-London-642x360

Online Seller UK  has organised  London meetup teaming up with We are Digital on 17th March at Rise, Whitechapel. This event includes talks on selling on marketplaces and your own website. Topics for the evening are:

#1 4 Ways to Increase Ecommerce Conversions with Delivery Options

#2 Selling on Amazon US – 5 top tips for UK sellers

#3 Borderless ecommerce, how to get a good start in a new market

Register here >>

As always, the event is free for online sellers and retailers and there is minimal fee for suppliers. Expect to hear practical tips that you can implement within weeks and see your success online. This is also an excellent opportunity to network with other online sellers and meet comfortably with industry experts.

If you have never been to one of their meetup, these past event photos will give some idea and also checkout attendees testimonials here >> 

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eBay Strategies

EAN for your eBay Listings

EAN AND UPC

There is a lot going on about EAN and UPC recently. For eBay sellers this has been a real pain. However, Amazon started indexing products with EAN / UPC since the start with exceptions in manufactured products and seeds. Out of interest, I looked into one particular EAN in Google “8711600536661” to see what results I get. I immediately saw it was a Dove soap with images and few other things that are listed below:

#1 UPC index link shows this product originated in the Netherlands and also gives the details of company who registered this set of codes.  If you did not know any products that starts with prefix 870 – 879 belongs to product from the Netherlands as this is  allocated number for that country by GS1.

#2  The result further down shows this product’s availability in Russia and Italy. There is another link that shows its origin in Germany which is conflicting information from the one shown by UPC index above.

#3 Towards the end of the first page, the result shows that pricecheck is the UK distributor for this soap.

#4 When clicked on shopping  there was only one result with only four sellers retailing in the UK including two on eBay which points out to an Italian account. The supply chain from pricecheck seems to end with only few retailers in the UK.  So, this product may either be discontinued product or perhaps other reason which pricecheck may be able to answer.

There is a wealth of information you can dig with single set of numbers. We could easily find  where it was made and who is distributing it in the UK. And if you had this EAN  with your eBay listings your products will be identified easily as genuine with the rest of the listings and this is a very good reason for eBay to take it seriously. Currently, EANs are flooded in the market through resellers and they are cheap ( 10 for 99p). These may work but they are not assigned to your company and any serious business would  consider getting their own set from GS1.

We have recently completed  a project for a midland based eBay seller to include EANs in all of their listings at a very reasonable cost.  If you need help in getting you products listed with EANs please get in touch.

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Amazon Strategies

How to get product reviews on Amazon ?

Product reviews on Amazon now determines search visibility and conversion leaving price factor behind. So, how do retailers encourage buyers to write a product review. These slides shows you email template that you can use to request feedback and also it shows you automation tool from Xsellco.

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