Amazon’s Budget Report for Sponsored Products is one of the most useful tools released recently. It shows exactly how your campaign performance suffers when you run out of budget — and more importantly, it gives clear recommendations to fix it.
What is the Budget Report?
This report reveals the potential sales, impressions, and clicks you’re missing because your campaigns hit their daily budget limit. It’s available for both Sellers and Vendors running Sponsored Products.
The report can be viewed as a summary or broken down by day, week, month, or quarter, with data going back up to 2 years.
Real Results
We recently analysed one of the accounts (covering 12 March – 10 April 2026). Here are the 3 most important insights:
- Huge Missed Sales Opportunity. The campaigns were collectively missing out on an estimated £11,339 – £34,663 in additional sales simply because they ran out of budget too often. High-volume auto campaigns were the worst offenders — some were in budget for less than 50% of the time, leaving thousands of pounds in potential revenue on the table.
- Recommended Budgets Show Clear Upside Over 27 campaigns had “Recommended Budget” values significantly higher than current settings. In many cases, increasing the budget from £1–£15 up to £27–£77 would dramatically improve time in budget and capture missed sales with relatively low risk.
- Portfolio Imbalance Some portfolios (like non-branded) were over-allocated, while high-potential growth campaigns in other lines were severely underfunded. A smart reallocation of budget from saturated campaigns to starving ones could deliver much higher returns.
Quick Actions
Prioritise increasing budgets for the top 5–7 campaigns that show the highest recommended values and the largest missed sales. Doing this could recover a large portion of the lost revenue while keeping your ROAS targets on track.
The Budget Report removes the guesswork. It clearly shows where raising your budget will deliver the best return.
If you’re tired of leaving money on the table and want expert help reviewing your Amazon PPC account, the right amazon ppc agencies can make a massive difference in scaling your campaigns profitably.
Would you like us to analyse your Budget Report and unlock the hidden potential in your Amazon ads? Get in touch today.
