Amazon has returned to Google Shopping, but has bypassed the US entirely. After being offline for exactly one month, their product feeds have been turned back on in international markets. It’s as if someone pressed a big red button and they suddenly reappeared, stronger than ever.

This whole situation seems like a clever test. The pause lasted precisely 30 days, consistent with the kind of marketing experiment brands run to measure returns without the usual bidding chaos. Advertising experts are discussing whether the aim was to measure the effectiveness of the ads or to encourage Google to offer better deals. Either way, the timing feels too precise to be a coincidence.

In the UK, we currently see Amazon listings through comparison sites like Kelkoo, as the attached screenshot shows. It looks like Amazon is shifting its advertising budget to its own platforms.