If you sell on both Vendor Central (1P) and Seller Central (3P), you already have an edge that most Amazon brands don’t. The secret is simple: stop treating them as two separate headaches and start using them as two profit centres.

Here’s the model that works best:

• Low-margin products → Put them on Vendor Central Example: A £3.50 pet toy that doesn’t work on FBA. Sell it to Amazon wholesale for £2.50. They sell it at retail and handle everything. You move volume without losing money.
• High-margin products → Keep them on Seller Central Premium items with good reviews stay in your control. You set the price, run your own ads, and keep the bigger margin.

“If you can’t make the SKU profitable on FBA, with Amazon Vendor, you will shift serious volume, and Amazon does all the work.”

If you have access to both Vendor and Seller Central, stop thinking of it as extra work. Start seeing it as a clever pricing strategy.

Amazon isn’t one channel – it’s two business models. And you’re one of the few who can play both.

That’s the difference between just surviving and actually scaling profitably.