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Amazon

Amazon Product Reviews Test for buyers

amazon-product-reviews

There has been growing distrust on Amazon product reviews lately and this has been primarily driven by famously known as “private labels” pushed on to us from the US. For any buyer who is trusting Amazon for their quality service may get which are private labels with reviews generated via free product give aways.

We have generally seen 5* reviews on free products and they may not be honest and this is the issue. Though reviewers mention disclaimer saying “this product is received free for honest product review”, many don’t see them. They are misguided by stars! Many have ended up with quality products and many have not. Most importantly we don’t know if these products have properly gone through compliant procedure to ensure the quality of the product. Do you remember Hoverboard product problems last year!  Many trusted Amazon and many were disappointed. Due to repeated case this like this, buyers trust on Amazon is not paramount as before. At least not mine!

I have just tested one product on Amazon using a free tool called reviewmeta and I have received a report

44 of the 73 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.   

  • On this particular product 60% of the reviews are unverified which means only 40% are actual reviews from customers who actually bought this product
  • Also to be noted – people who left 5 star reviews mostly are those who actually did not buy this product

If you want to test this tool, simply enter Amazon URL to get Review report. There is a quicker way with browser extension. Guardian has done a good work by making buyers aware of this useful tool.

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Amazon

Introduction to Amazon A + Pages

amazon-a

Amazon A+ pages are rich information product pages often with images and charts. They are visually appealing and also contains more information than our seller central product pages. These pages can only be created via Amazon Vendor Central accounts or Amazon themselves.

Brand owners, Manufacturers and Distributors with Amazon Vendor Account enjoy the benefits of educating consumers through enhance content. Though they don’t come cheap Vendor account holders knows the importance of A+ pages as they give SEO benefits.

I have written a guest blog post on, you can read more there >> Tamebay

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Events

London Online Seller Meetup

ricky-gs1uk-in-london-online-seller-meetup

Online Seller UK has organised another meetup in London. It is going to be held at GS1 UK office on 17th October. Free for online sellers and retailers, this event is perfect for any business aiming to grow online nationally or internationally. If you are thinking of starting to sell online, you will learn proven strategies and tactics quicker through our events. So, don’t miss this opportunity ! You will plenty of time to ask your questions  alongside this expert talks:

  #1  How to rank your products on eBay & Amazon ?

#2 Ecommerce Fulfillement tips for Growing Online Business

#3  Borderless E-Commerce: Enter New Markets with Ease

#4  Structured Data: How can it increase your visibility ?

Register today >>

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WordPress

Reviews Plugin for WordPress

We were discussing about product description in one of our training. There came a question how do you re-describe“dove soap” and make it different to manufacturer description. We came to conclusion that includes product reviews options so we can get user generated content which is unique. As far as I am aware this helps search engine to read new content and also class the page as not copy from other websites which use manufacturer content.

Another question is which product reviews tools to use and there are many available in the market but I have found one WordPress plugin called “Rich Reviews” that I am working on. The reviews written through this are ranked in Google SERPs.  If you were wondering what it looks like, here’s screenshot

rich-reviews screenshot 1

 

Here are few more benefits of this WordPress plugin:

  • Reviews are shown below product or pages and help increase Click Through
  • Helps you to be different to you competitor
  • Gives better rankings in SERPs.

We have found it was easy to install and implement and most importantly there is no monthly cost associated with it like many other reviews websites. 

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Amazon

Ultimate Guide To Amazon Product Reviews

dashboard

We have seen recent changes on Amazon product review policy and we heard and read a lot of articles questioning if we actually get honest Amazon product reviews with free products. Amazon has also changed their reviews algorithm, meaning that now New Reviews, Verified Reviews and Reviews that are most helpful are given more weight. So, personally I’d recommend putting a system in place to ask for reviews from existing customers.

I have written my experience with accelerating product reviews on thewholesaleforums blog. I’d love to hear your experience on this.

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Amazon

Fall short of the minimum to qualify for the free shipping on Amazon ? Amazon Filler Checker can help.

Amazon Filler Checker

Amazon offers free delivery for all of £20.00 or over even for non-prime members. I am still a non-price Amazon shopper recently bought a school bag from Amazon worth £16.99. Not surprisingly, it carried £4.95 delivery charge as it was an Amazon prime product.

Free delivery for orders of 20 on Amazon

Being put off by delivery charge, I was looking for a product worth £3.00 to make order of £20.00 for free delivery and then I discovered this brilliant tool called Amazon Filler Checker which let me search for product with the price and category I wanted.

It is a brilliant tool as it helped me make a better use of £3.99 delivery charge.

 

Amazon Filler Checker

 

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Amazon Strategies

Amazon Automatic PPC is a great way to increase sales

Amazon sponsored Product Step by step guide - daytodayebay

Amazon PPC Ads or Amazon sponsored Ads are great way to increase visibility and add new sales. We handle handful of UK Amazon accounts and we thought you’d like to find out how to set one up for yourself. So, we have sent a written a guest blog post for our very good friends at Tamebay. You can read more there >

Amazon PPC Improves Sales - Daytodayebay

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Amazon Strategies eBay Strategies

eBay and Amazon Consultancy in London

eBay-and-Amazon-Training---Daytodayebay

Today we had a really interesting day with a Toy Online Seller in London. The business, a manufacturer of hand-made toys, is selling successfully on Marketplaces ( eBay, Amazon) and Website.  We were booked to help the business grow across all channels and find new channels to grow the existing business. So, we spent the day discussing:

   #1  How business could effectively use Amazon FBA?

   FBA is a good option for many businesses but not for all. With our experience of helping sellers across many        categories, we were able to help business decide the right way forward.

#2  How to expand sustainably across Europe ?

   Whilst Amazon is relatively easy platform to expand into Europe and so is the eBay, we focussed our discussion    most profitable products to sell in Europe.

   Additionally, we found out Amazon US as a very lucrative market which could be true for many retailers. We   used Amazon research tools to help out estimated sales for our product category which helped to make a right decision.

   #3  eBay and Amazon SEO.

eBay and Amazon are relatively easy platforms to use and can be mastered in a day but experience always helps. We discussed proven strategies to get on the top of eBay and Amazon search results.

   #4  How to leverage Amazon Marketing options ?

   Amazon is an innovative retail channel and most fail to take full advantage as there are very less information out   there. During this discussion we were able to include best practices of using Amazon PPC.

  Additionally, we discussed how Amazon Vendor account could benefit the business with increased sales.

   #5  Choosing the correct Multichannel platform.

   This was an interesting discussion as there are so many out doing similar stuff. We took “business & user centric”    approach which enabled us to finalise the right channel to consider.

Further more, we discussed how we can grow website sales with Google Shopping and Social Channels.  It was a really enjoyable day and we ended the day with a strategic plan for the business. We are increasingly seeing businesses demanding for one to one session to develop the business are we are getting better at this. Free resources like webinars and blogs does help to understand so called “expert” opinion but personalised session like today aims to help business grow.

We can help your business grow too on Marketplaces and through your own website. So, get in touch today to find out how we can help.

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Events

Birmingham Online Seller Meetup 14/07

Birmingham Online Seller Meetup

Online Seller UK are holding another meetup in Birmingham on the 14th of July which is just a stone’s throw from Birmingham New Street Station and the Bullring shopping centre.

Chris from Tamebay will be speaking there giving an update on the eBay, Amazon and marketplace world sharing everything you need to know for the years ahead. Chris will be joined by the highly knowledgeable eBay consultant Jane from eBay Anorak along with speakers from Xsellco and plentymarkets.

If you’d like to attend then you need to book to reserve your place. Tickets are free but limited numbers so grab as spot before they sell out.

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Amazon Strategies Amazon Training

How to Optimise Amazon Product Listings ?

We have been working recently with a Cartridge Manufacture based in Ireland. Though our ultimate aim was to improve sales we went through some key elements of listings to get there. Here’s what we did

#1 We found out that the listing lacked image that actually depict what product is in search so we created new product with actual cartridge, branded box and colour on the top right. Here’s how it looks in search

Amazon Product Listing Optimisation

Amazon Product Listing Optimisation

This has positive impact on increasing conversion.Amazon Product Listing Optimisation

#2 We worked on titles and added popular search terms “Replacement Cartridge”. This increased product impressions and ultimately sales.

#3 We worked on product description to make it more readable. We made Model number bold as customers look for
the replacement cartridge for the model of the printer. We also made rest of the description reader friendly with bullet points.

Description becomes critical as there were detailed information about the product. Also, on mobile devices description is seen first then key features. Amazon Product Listing Optimisation

#4 After working content we rolled out Automatic PPC ads which generated additional sales.

Amazon PPC Ads Amazon Sponsored Ads

#5 Product reviews are important doubtless and we created a template and started communicating actively with previous customer to write product reviews. We saw result within 24hour and we will continue to do so.

Actively Encourage Product Reviews to improve Amazon product ranking

These are very easy to use methods that every businesses should consider following. Content is definitely the key, if you don’t have rich content it will be very difficult to get the conversion. We are here to help so, just give us a call on 029 02236 2596 or 0751 88 39629 or email us if you have any questions.

 

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