Author Archives: Prabhat S


Ask The Amazon Experts | Advanced Buy Box Strategies for 2018

Getting Amazon Buy box can be strategically important for any business selling brand products. It has become more significant in recent years due to the high volume of sellers. Additionally, there are more brands and manufacturers selling directly on Amazon than ever before and they have higher chances of winning the buy box in comparison.

Winning a buy box means business but it does not guarantee you a profitable one if your price is not right. This is the reason why Feedvisor exists. This tool helps you win the buy box to stay in profit.

In their recent webinar, Feedvisor’s CTO, Co-founder, and in-house Buy Box expert Eyal Lanxner emphasised the importance of strategically navigating the Amazon Buy Box. In this webinar, you will learn:

  1. Buy Box dynamics  and translating data into meaningful action
  2. The webinar includes 2018 Buy Box trends
  3. Actionable takeaways to incorporate into your business model
  4. Glimpse into the future of the Buy Box


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Amazon SEO and Marketing Training Course

We are back in Brighton next month with Amazon SEO and Marketing training. This is a full day session aimed at anyone selling on Amazon.

In the past, this training was attended by brands and agencies. So, it is open to anyone looking to extend their Amazon SEO and marketing knowledge.  This is a practical course with an opportunity for you to get answers to all your account related questions. By the end of the course, we expect you to go away with a process driven clear Amazon growth plan to implement immediately. Check out topics below and if this is a right fit, get yourself booked here >>

Topics Discussed Include:

  • Understanding how Amazon product ranking works
  • How to be eligible for the shoppers Alexa searches?
  • Product listing optimisation best practices & examples
  • Amazon product reviews best practices
  • Amazon content rich A+ page, enhanced brand content and Amazon stores
  • Introduction to Amazon marketing services: sponsored, headline search and product display ads
  • Campaign structure examples and best practices
  • Keyword research tools and best practices
  • Keywords Types – when to use broad, phrase, exact match
  • Automatic campaigns vs manual campaigns
  • Advertising Reporting: metrics, action plans, search term reports
  • Optimising sponsored ads: managing bids, negative keyword best practices, leveraging bid +, optimising product copy with converting search terms
  • Headline search best practices
  • Product display ads best practices
  • Process driven Amazon paid ads checklist for marketers
  • Amazon product launch best practices
  • Increase product visibility with FBA ( Fulfilment by Amazon ), Pan-EU FBA
  • Winning the buy box – proven methods
  • Avoid price war with product differentiation
  • Amazon product repricing to maximise sales
  • Avoiding Amazon suspension and suspension appeal best practices to reinstate your account
  • The best productivity tools for Amazon sellers
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What’s changing with Amazon’s Buy Box? Find out more with Feedvisor.

Feedvisor Webinar

Join Feedvisor’s webinar to learn more about what’s changing this year with Amazon Buy Box.

The team will reveal advanced Buy Box strategies in their next live webinar. If you register now, you’ll be the first to receive exclusive access to the 2018 Buy Box Bible. With over 18,000 downloads of the first four editions, this all-encompassing resource contains everything you need to know to effectively conquer the Buy Box.

REGISTER: Amazon Experts Webinar: Conquering the 2018 Edition of the Amazon Buy Box

Tuesday March 13, 2018 2pm ET | 11am PT | 6pm UK
  • Already winning the Buy Box? Bring your strategy to the next level with our fresh recommendations for 2018
  • Interested in the future of the Buy Box and trends that impact it?
  • Sacrificing profit margins to maintain Buy Box share?

I will be joining this webinar to learn something new.

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SEVEN SENDERS closes another financing round – EUR 6.5 million for further product development and internationalisation

Image result for sevensenders

Seven Senders, a logistics start-up for e-commerce, closes a Series A financing round led by btov Partners. Together with René Köhler, founder of Internet stores, and other existing investors, the venture capitalist invests a combined EUR 6.5m in the start-up founded in 2015. The fresh capital resulting from the financing round will allow the company to further develop its software solution as well as to facilitate geographic expansion beyond Germany.

Seven Senders connects online shops with more than 40 European carriers and bundles parcel deliveries of multiple online shops to reduce their costs and delivery time. Notable customers such as Lesara, Juniqe, Mister Spex or Westwing already are shipping with Seven Senders across Europe.

Dr. Johannes Plehn from Seven Senders commented on the investment: “Every country in Europe already has several excellent last mile carriers to provide customers of online shops an ideal shipping experience. Only the integration of these carriers remains a big challenge for online shops today. Seven Senders connects local carriers with European online shops and guarantees maximum control over all packages with process transparency in real time using our software solutions. We are pleased about the trust btov Partners has placed in us, which will enable us to rapidly expand our customer portfolios and secure the necessary resources to further develop our products and services.”

Seven Senders currently sends almost half a million parcels to e-commerce customers all over Europe every month. Each connected online retailer has access to a software solution that analyses delivery times, delivery and returns rates in real time, and ensures seamless tracking from pick-up to delivery. In addition to lower shipping costs and shorter delivery times, online merchants benefit from the high level of transparency in parcel shipping.

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Amazon Training

Amazon Training in Leicester

Amazon is now the first port of call for online shoppers in the UK. This brings an opportunity for marketers to provide managed services to retailers and brands.

Sellers are attracted to Amazon as it brings a massive selling opportunity at a low level of investment. If you begin by selling on your own company website, it takes a lot of investment to get the website live and running, and this would be followed with a huge cost on SEO and paid ads. Amazon takes this barrier away from the seller, and the potential for selling and success as a business is huge. This is why marketers are keen to help their existing and new clients increase sales with Amazon.

Marketers are undoubtedly very competent with Google, but not Amazon. It demands a little more than Google knowledge of keywords and ranking, it requires knowledge of how to actually run an Amazon Marketplace store.  It is also very important to understand Amazon’s various layers, i.e seller central, vendor central, drop ship, FBA and FBM.

All this experience with Amazon can only come from years of running Amazon stores and having the experience first-hand. This is lacking in the digital marketing industry, and it cannot be learned with the Google Adwords Academy training, or with any certification created to give you a badge. When it comes to Amazon training, the experience is far more valuable than a certificate!

This is where our Amazon training courses help. It was created with years of account management experience, and working directly with clients to optimise their sales. It is practical and provides the seller experience and training alongside Europe’s largest SEO conference, BrightonSEO. Our Amazon session has been attended by brands such as Lego, Canon and digital marketing agencies.

Recently, a bespoke session was delivered in-house to Leicester’s popular digital agency, Xenon. The focus of the day was to understand how Amazon’s various layers work together. Going forward, Xenon’s team are fully capable of helping brands and retailers increase their presence on Amazon, as they do with Google.

If you are looking for bespoke in-house training based on years of practical experience and expertise, please feel free to get in touch.

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Amazon Headline Search for Amazon Seller Central

Amazon Headline Search Ads - Daytodayebay

There are a quite a lot of changes going on with Amazon Seller Central- Amazon Stores, Enhanced brand pages and now headline search. Previously headline search was only available for vendor accounts and it is available for all registered brands in seller central accounts. If you have not registered your brand yet, get yourself registered.

We have noticed headline search is expensive than sponsored ads but it works well to raise brand awareness when you are either launching your product or promoting during busy holiday season. Please note some key points below:

  • Placement: Above search result
  • Who is it for: Vendor Central and Seller Central
  • Analysis: Keywords performance reports
  • Tip: Test various headline text, choose three products wisely, drive customers to your Amazon store

Best Practices    

  • Use performing keywords from Sponsored Ads
  • Test phrase match and exact match to optimise performance
  • Allow enough time to test -1 month
  • Bid higher than sponsored Ads

How to setup?    

It is fairly easy to setup headline search ads, but do check out best practices above.

Here’s step-by-step guide to help you.   < click here to see guide >

How does the result look like?

Screenshot below shows the result of the ads and it is quite detailed to measure performance. You can also download search term report to see which keywords are performing well.

headline search ads - online seller uk

  • Impressions: number of times your ads being seen
  • CTR: Number of clicks / Impressions. The higher the better.
  • DPV: Number of times your page is viewed
  • ACPC: Average Actual cost per click. You don’t always pay the amount you bid and if there is a competition you’d pay 1p more than the nearest bid.Image result for prabhat shah
  • ACoS: It is the cost you pay to have a sale
  • Win rate: It shows your chance of winning bid if increase your bid

Headline search is an excellent opportunity to raise your brand awareness and ultimately sales. So, give it a try for at least 4 weeks to draw any conclusion. Questions?  Get in touch here >>

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Amazon Category Ungating

Amazon Category Ungating - Daytodayebay

Amazon restricts some categories to sell on their platform in order to maintain consumer confidence. These restricted categories are:

To sell in these categories, you’d have to apply for approval. The application process is simple with certain documentation for Amazon to consider your application. If your application fails, they may not disclose the reason why but you may again re-apply. Please see below three key documents:

  • Sales invoices of within 180 days that originate from a manufacturer/supplier or a wholesaler: This needs to be an invoice with at least 10 units. Your company address and seller’s address and contact details must be clear.
  • Company registration document
  • VAT certificate

The result can take 24 hours or more and sometimes sooner. If you need any help with regards to category ungating, please get in touch with us.

Thank you so much for your help, I would never have managed this without you.

Carol, Pharmascience



Amazon Category Ungating -Daytodayebay




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Amazon Events

AmazonSEO and marketing training in Brighton

BrightonSEO - Amazon SEO and Marketing Training - Daytodayebay

Amazon has brought double-digit growth for a lot of sellers, and with this rise in sales, it is obvious to see a lot of fierce competition. So, sellers are now working to find out how they can improve performance with better organic ranking and Amazon marketing services.

Our AmazonSEO training course is developed in collaboration with #BrightonSEO, with 10 years working experience. This will help you start or grow your business on Amazon.

At our September session, we saw brand owners, resellers, distributors and agencies. On this day session we covered things like:

  • What affects Amazon organic ranking?
  • How to get more product reviews?
  • How to avoid suspension?
  • How to leverage Amazon Sponsored Ads?
  • How study Amazon business reports?
  • Growing international and more

Check out this podcast to find out more about what we cover, and you can register online for our next session.

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Amazon Events

BrightonSEO – Amazon Sponsored Ads Beyond basics

BrightonSEO - Amazon Sponsord Ads Beyond Basics - Daytodayebay

It was another fantastic opportunity to speak at the biggest search marketing conference in the world, #BrightonSEO. I spoke about ‘Amazon Sponsored Ads: Beyond basics’, and my talk revolved around how to get best out of ads spend on the Amazon platform, and whether it really does work.

My talk was followed by my good friend Darren at digitl, who spoke about getting a competitive advantage on eBay. The key points to take away from my talk were:

1. Use Automated Ads for keyword harvesting
2. Keep Automated Ads on all the time, so that your product appears on product details pages
3. Allow enough bid so that you get enough data. They may waste your budget for some time
4. Find ACoS “sweet spot” so that you know you are making profitable sales from sponsored campaigns
5. Invest more on keywords that are converting in your automatic ads
6. Consider brand awareness ( clicks/impressions) as your performance indicators

I have been working with Amazon sellers for the last 10 years and I have seen competition getting tougher and tougher every year. Amazon sponsored ads are not just an option anymore: use it wisely to get a longer-term return, rather than short-term ROI (Return on Investment). Check out more on my slide-deck, and if you have any questions or need help please get in touch.

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