Amazon has rolled out one of the biggest updates to Sponsored Products that we’ve seen in ages. I’ve been eagerly waiting for this to show up on the Amazon dashboard. We could make things really complicated, or keep them simple – either way, it’s worth giving it a try.

One of the great results I’ve achieved is this: over the last 60 days, the AMC audience has driven in sales with almost 40% lower ACoS.

Here are the steps I took to reach this audience:

Step 1: Go to AMC > Use Cases > Select Audience > No Code > Search for Lookalike, as shown below.

Step 2: Then choose Similar, Last 30 Days and Purchased More Than Once.

Wait 24 hours and you will see the results in your Audience tab.

Step 4: Go to the Audience section of the ad campaign you want to test, apply the Audience and increase the bids as seen below.

Allow this to run for a week or two and check the results.

If you have any questions about how to achieve this, book a call.