Category : Amazon


Ask The Amazon Experts | Advanced Buy Box Strategies for 2018

Getting Amazon Buy box can be strategically important for any business selling brand products. It has become more significant in recent years due to the high volume of sellers. Additionally, there are more brands and manufacturers selling directly on Amazon than ever before and they have higher chances of winning the buy box in comparison.

Winning a buy box means business but it does not guarantee you a profitable one if your price is not right. This is the reason why Feedvisor exists. This tool helps you win the buy box to stay in profit.

In their recent webinar, Feedvisor’s CTO, Co-founder, and in-house Buy Box expert Eyal Lanxner emphasised the importance of strategically navigating the Amazon Buy Box. In this webinar, you will learn:

  1. Buy Box dynamics  and translating data into meaningful action
  2. The webinar includes 2018 Buy Box trends
  3. Actionable takeaways to incorporate into your business model
  4. Glimpse into the future of the Buy Box


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Amazon SEO and Marketing Training Course

We are back in Brighton next month with Amazon SEO and Marketing training. This is a full day session aimed at anyone selling on Amazon.

In the past, this training was attended by brands and agencies. So, it is open to anyone looking to extend their Amazon SEO and marketing knowledge.  This is a practical course with an opportunity for you to get answers to all your account related questions. By the end of the course, we expect you to go away with a process driven clear Amazon growth plan to implement immediately. Check out topics below and if this is a right fit, get yourself booked here >>

Topics Discussed Include:

  • Understanding how Amazon product ranking works
  • How to be eligible for the shoppers Alexa searches?
  • Product listing optimisation best practices & examples
  • Amazon product reviews best practices
  • Amazon content rich A+ page, enhanced brand content and Amazon stores
  • Introduction to Amazon marketing services: sponsored, headline search and product display ads
  • Campaign structure examples and best practices
  • Keyword research tools and best practices
  • Keywords Types – when to use broad, phrase, exact match
  • Automatic campaigns vs manual campaigns
  • Advertising Reporting: metrics, action plans, search term reports
  • Optimising sponsored ads: managing bids, negative keyword best practices, leveraging bid +, optimising product copy with converting search terms
  • Headline search best practices
  • Product display ads best practices
  • Process driven Amazon paid ads checklist for marketers
  • Amazon product launch best practices
  • Increase product visibility with FBA ( Fulfilment by Amazon ), Pan-EU FBA
  • Winning the buy box – proven methods
  • Avoid price war with product differentiation
  • Amazon product repricing to maximise sales
  • Avoiding Amazon suspension and suspension appeal best practices to reinstate your account
  • The best productivity tools for Amazon sellers
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What’s changing with Amazon’s Buy Box? Find out more with Feedvisor.

Feedvisor Webinar

Join Feedvisor’s webinar to learn more about what’s changing this year with Amazon Buy Box.

The team will reveal advanced Buy Box strategies in their next live webinar. If you register now, you’ll be the first to receive exclusive access to the 2018 Buy Box Bible. With over 18,000 downloads of the first four editions, this all-encompassing resource contains everything you need to know to effectively conquer the Buy Box.

REGISTER: Amazon Experts Webinar: Conquering the 2018 Edition of the Amazon Buy Box

Tuesday March 13, 2018 2pm ET | 11am PT | 6pm UK
  • Already winning the Buy Box? Bring your strategy to the next level with our fresh recommendations for 2018
  • Interested in the future of the Buy Box and trends that impact it?
  • Sacrificing profit margins to maintain Buy Box share?

I will be joining this webinar to learn something new.

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Amazon Headline Search for Amazon Seller Central

Amazon Headline Search Ads - Daytodayebay

There are a quite a lot of changes going on with Amazon Seller Central- Amazon Stores, Enhanced brand pages and now headline search. Previously headline search was only available for vendor accounts and it is available for all registered brands in seller central accounts. If you have not registered your brand yet, get yourself registered.

We have noticed headline search is expensive than sponsored ads but it works well to raise brand awareness when you are either launching your product or promoting during busy holiday season. Please note some key points below:

  • Placement: Above search result
  • Who is it for: Vendor Central and Seller Central
  • Analysis: Keywords performance reports
  • Tip: Test various headline text, choose three products wisely, drive customers to your Amazon store

Best Practices    

  • Use performing keywords from Sponsored Ads
  • Test phrase match and exact match to optimise performance
  • Allow enough time to test -1 month
  • Bid higher than sponsored Ads

How to setup?    

It is fairly easy to setup headline search ads, but do check out best practices above.

Here’s step-by-step guide to help you.   < click here to see guide >

How does the result look like?

Screenshot below shows the result of the ads and it is quite detailed to measure performance. You can also download search term report to see which keywords are performing well.

headline search ads - online seller uk

  • Impressions: number of times your ads being seen
  • CTR: Number of clicks / Impressions. The higher the better.
  • DPV: Number of times your page is viewed
  • ACPC: Average Actual cost per click. You don’t always pay the amount you bid and if there is a competition you’d pay 1p more than the nearest bid.Image result for prabhat shah
  • ACoS: It is the cost you pay to have a sale
  • Win rate: It shows your chance of winning bid if increase your bid

Headline search is an excellent opportunity to raise your brand awareness and ultimately sales. So, give it a try for at least 4 weeks to draw any conclusion. Questions?  Get in touch here >>

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Amazon Category Ungating

Amazon Category Ungating - Daytodayebay

Amazon restricts some categories to sell on their platform in order to maintain consumer confidence. These restricted categories are:

To sell in these categories, you’d have to apply for approval. The application process is simple with certain documentation for Amazon to consider your application. If your application fails, they may not disclose the reason why but you may again re-apply. Please see below three key documents:

  • Sales invoices of within 180 days that originate from a manufacturer/supplier or a wholesaler: This needs to be an invoice with at least 10 units. Your company address and seller’s address and contact details must be clear.
  • Company registration document
  • VAT certificate

The result can take 24 hours or more and sometimes sooner. If you need any help with regards to category ungating, please get in touch with us.

Thank you so much for your help, I would never have managed this without you.

Carol, Pharmascience



Amazon Category Ungating -Daytodayebay




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Amazon Events

AmazonSEO and marketing training in Brighton

BrightonSEO - Amazon SEO and Marketing Training - Daytodayebay

Amazon has brought double-digit growth for a lot of sellers, and with this rise in sales, it is obvious to see a lot of fierce competition. So, sellers are now working to find out how they can improve performance with better organic ranking and Amazon marketing services.

Our AmazonSEO training course is developed in collaboration with #BrightonSEO, with 10 years working experience. This will help you start or grow your business on Amazon.

At our September session, we saw brand owners, resellers, distributors and agencies. On this day session we covered things like:

  • What affects Amazon organic ranking?
  • How to get more product reviews?
  • How to avoid suspension?
  • How to leverage Amazon Sponsored Ads?
  • How study Amazon business reports?
  • Growing international and more

Check out this podcast to find out more about what we cover, and you can register online for our next session.

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Amazon Events

BrightonSEO – Amazon Sponsored Ads Beyond basics

BrightonSEO - Amazon Sponsord Ads Beyond Basics - Daytodayebay

It was another fantastic opportunity to speak at the biggest search marketing conference in the world, #BrightonSEO. I spoke about ‘Amazon Sponsored Ads: Beyond basics’, and my talk revolved around how to get best out of ads spend on the Amazon platform, and whether it really does work.

My talk was followed by my good friend Darren at digitl, who spoke about getting a competitive advantage on eBay. The key points to take away from my talk were:

1. Use Automated Ads for keyword harvesting
2. Keep Automated Ads on all the time, so that your product appears on product details pages
3. Allow enough bid so that you get enough data. They may waste your budget for some time
4. Find ACoS “sweet spot” so that you know you are making profitable sales from sponsored campaigns
5. Invest more on keywords that are converting in your automatic ads
6. Consider brand awareness ( clicks/impressions) as your performance indicators

I have been working with Amazon sellers for the last 10 years and I have seen competition getting tougher and tougher every year. Amazon sponsored ads are not just an option anymore: use it wisely to get a longer-term return, rather than short-term ROI (Return on Investment). Check out more on my slide-deck, and if you have any questions or need help please get in touch.

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Amazon Seller App Photo Studio Feature

Amazon has recently released Photo Studio feature in their Amazon seller App. It looks good and allows you to do a minor retouch on photo including cropping. Worth a try!Amazon Seller App - Photo Studio

Additionally, it tells us whether the photo meets Amazon’s photo requirements as listed below:

• MAIN images must have a pure white background
• MAIN images must be the actual product
• Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side
• Logos, watermarks or texts are now allowed


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Amazon Amazon Training

Case Study: How we helped Finnish Dairy Manufacturer to establish presence on Amazon?

Amazon Training for International Businesses

Amazon is an attractive marketplace for sellers around the globe in various categories. We have also seen a rise in the use of the Amazon UK FBA model, which is very practical as it removes operational burdens and improves customer service.

It is because of this we are seeing more and more international sellers seeking our Amazon training and consulting program.  Last year we had the opportunity to provide training & consultation to the Finnish Dairy products manufacturer, Valio. Valio’s products include cheese, powdered ingredients, butter, yogurt and milk. It is Finland’s largest milk processor, producing 85% of the country’s milk.

So, what exactly did we do?

Our training and consultations are personalised, so we focussed all our sessions on the products they sell, and looked at what their leading competitors were offering. We followed our full training content, seen here, and covered important things like listing best practices, Amazon FBA operation, and sponsored ads.  We ensured that all their questions were answered, especially as they travelled all the way to Manchester for this Amazon session.

Read more here….

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Amazon Product Translation

Amazon is a growing marketplace not only in the UK but in other countries too. Amazon makes it easy to list products on all European platforms: Germany France and Italy.

We have seen the rise of automated tools like Webinterpret, which can create listings for you, but time and time again we have heard the translation is very poor as they use an automated process done via software and not by humans. Amazon also does auto translation for you and mostly they are also of poor quality.

Recently we have been approached by a London based Amazon seller to get their Amazon UK translated in German, French, Spanish and Italian. We turned out the translation plus created listings and synced with Amazon build international tools within the target time.

What we did?

We analysed their existing UK listings and started to understand the product well.

Word-for-word translation rarely works, and translation usually involves a certain degree of adaptation for each particular market.  For example, Amazon sellers search for Amazon FBA in the UK, while the Spanish counterparts search for Logistics of Amazon and Amazon Transportation. 

We then listed product listings on their Amazon platforms and synced build international tool. So, it was an A to Z solution for the client.

The result

We are starting to see a steady rise on sales on their European listings.

Amazon Europe can bring in substantial additional revenue to your business and the only thing that is stopping you is product listings which make sense to your local customers in Germany, France, Italy and Spain.  We have helped others and we can help you too. Please get in touch with Prabhat today to discuss more.

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