Category : Amazon

Amazon Events

BrightonSEO – Amazon Sponsored Ads Beyond basics

BrightonSEO - Amazon Sponsord Ads Beyond Basics - Daytodayebay

It was another fantastic opportunity to speak at the biggest search marketing conference in the world, #BrightonSEO. I spoke about ‘Amazon Sponsored Ads: Beyond basics’, and my talk revolved around how to get best out of ads spend on the Amazon platform, and whether it really does work.

My talk was followed by my good friend Darren at digitl, who spoke about getting a competitive advantage on eBay. The key points to take away from my talk were:

1. Use Automated Ads for keyword harvesting
2. Keep Automated Ads on all the time, so that your product appears on product details pages
3. Allow enough bid so that you get enough data. They may waste your budget for some time
4. Find ACoS “sweet spot” so that you know you are making profitable sales from sponsored campaigns
5. Invest more on keywords that are converting in your automatic ads
6. Consider brand awareness ( clicks/impressions) as your performance indicators

I have been working with Amazon sellers for the last 10 years and I have seen competition getting tougher and tougher every year. Amazon sponsored ads are not just an option anymore: use it wisely to get a longer-term return, rather than short-term ROI (Return on Investment). Check out more on my slide-deck, and if you have any questions or need help please get in touch.

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Amazon Seller App Photo Studio Feature

Amazon has recently released Photo Studio feature in their Amazon seller App. It looks good and allows you to do a minor retouch on photo including cropping. Worth a try!Amazon Seller App - Photo Studio

Additionally, it tells us whether the photo meets Amazon’s photo requirements as listed below:

• MAIN images must have a pure white background
• MAIN images must be the actual product
• Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side
• Logos, watermarks or texts are now allowed


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Amazon Amazon Training

Case Study: How we helped Finnish Dairy Manufacturer to establish presence on Amazon?

Amazon Training for International Businesses

Amazon is an attractive marketplace for sellers around the globe in various categories. We have also seen a rise in the use of the Amazon UK FBA model, which is very practical as it removes operational burdens and improves customer service.

It is because of this we are seeing more and more international sellers seeking our Amazon training and consulting program.  Last year we had the opportunity to provide training & consultation to the Finnish Dairy products manufacturer, Valio. Valio’s products include cheese, powdered ingredients, butter, yogurt and milk. It is Finland’s largest milk processor, producing 85% of the country’s milk.

So, what exactly did we do?

Our training and consultations are personalised, so we focussed all our sessions on the products they sell, and looked at what their leading competitors were offering. We followed our full training content, seen here, and covered important things like listing best practices, Amazon FBA operation, and sponsored ads.  We ensured that all their questions were answered, especially as they travelled all the way to Manchester for this Amazon session.

Read more here….

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Amazon Product Translation

Amazon is a growing marketplace not only in the UK but in other countries too. Amazon makes it easy to list products on all European platforms: Germany France and Italy.

We have seen the rise of automated tools like Webinterpret, which can create listings for you, but time and time again we have heard the translation is very poor as they use an automated process done via software and not by humans. Amazon also does auto translation for you and mostly they are also of poor quality.

Recently we have been approached by a London based Amazon seller to get their Amazon UK translated in German, French, Spanish and Italian. We turned out the translation plus created listings and synced with Amazon build international tools within the target time.

What we did?

We analysed their existing UK listings and started to understand the product well.

Word-for-word translation rarely works, and translation usually involves a certain degree of adaptation for each particular market.  For example, Amazon sellers search for Amazon FBA in the UK, while the Spanish counterparts search for Logistics of Amazon and Amazon Transportation. 

We then listed product listings on their Amazon platforms and synced build international tool. So, it was an A to Z solution for the client.

The result

We are starting to see a steady rise on sales on their European listings.

Amazon Europe can bring in substantial additional revenue to your business and the only thing that is stopping you is product listings which make sense to your local customers in Germany, France, Italy and Spain.  We have helped others and we can help you too. Please get in touch with Prabhat today to discuss more.

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How to successfully dispute Amazon vendor shortage?

Amazon Vendor is a powerful program for brands, manufacturers and distributors. Over the last 12 months we have had really good opportunity to work with Amazon vendors selling Kitchenware, Fishing, Fitness Equipment and Stationary. Most of the accounts generate at least million pound-a-year sales so it is a successful sales channel for many. However, it does come with some set of problems.

Very common problem we have seen is “shortages in delivery”. The shortage occurs when quantity (number of units) received is less than that specified in the ASN (Amazon Shipment Notification). All of the vendors we have met are very confident that they are sending correct number of units. So, it is surprising where products go missing.

“Millions of shipments going to Amazon stuff like this are bound to happen.”

How to solve it?   

#1 As a first step go to Payments > Invoices

#2 Select Submit Proof of Delivery and upload files

Few key things to remember while submitting POD:

  • Proof of Delivery (POD) is evidence and this includes Packing slip, Invoice copy and delivery receipt.
  • All documents submitted needs to match ID and they must link with each other. Please see is an example below picked from Amazon help documents. You can also see guide on this Amazon page >   ( log in required )

Vendors are very busy and process like this is very annoying to say the least. It is costing so much time for many so it is very common practice to ignore any shortage less than £50.00 or even £100.00 in some cases.  Someone, somewhere knows this and we wonder what sort of value is lost if we add this together for all vendors!

There are also automated inventory systems that can support you a little. Please see below some systems.

Looking for help with Amazon Vendor Consulting? Get in touch today!

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We would love to help you grow your presence on marketplaces, and if you complete the form below we will call you back to discuss your needs in more detail

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Amazon Vendor Training Course

Amazon Vendor Account Training

Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK and the same can also apply to your business. Amazon Vendor course course is designed for brand owners and manufacturers and helps you explore the untapped potential to grow your business with Amazon. In this informative session, we share our experience of working with many successful brand owners and share proven methods to be successful on Amazon Vendor program.

With Amazon Vendor Program, you have a wholesale relationship with Amazon. Amazon makes Purchase Orders (PO) based on market demand, the brand fulfils the PO, and Amazon then handles the rest, from promotion and shipping to customer service and even building your product detail page.

Amazon’s Vendor program is a growth opportunity worth considering and this course aims to guide brand owners / manufacturers  with Vendor account or Vendor Express account.

Find full content here >

What client say….

We had the pleasure of having Prabhat in for a private session and help us clear up many of our Amazon woes. Prabhat is a warm and friendly guy who gave information freely from his vast knowledge that is based on years of practical and consultancy experience gain across different business sectors.

At the end of the session we had implement simple admin processes based on Amazon best practices and formulated a road map to take us forward over the next 5 months.

Glyn Berrington,  E-Commerce Manager at Ryder Imports

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Amazon Search Terms – 1000 or 250 characters

Recently Amazon’s headlines told us that Amazon has changed search term character limit to 250 characters from 1000.  Many already knew this to be already in action sometime ago and it is normal for Amazon to roll out test features without informing sellers. There is still confusion because seller central product listings still shows 1000 character limit for each field of search terms. To clarify situation, I was in touch with Amazon sellers support and here’s their answer:

Amazon Search Terms - Daytodayebay

Few other key points about search terms:

  • Search terms can be different for vendors – some accounts show 400 characters limit
  • Search terms are additional opportunity for sellers to rank product on search
  • Not many sellers seem to use this functionality wisely due to lack of time or understanding about how it works
  • Comma is not required
  • Misspellings are not necessary but brand name misspellings are
  • Repeating words are not necessary
  • Using competitor brand name does not result your product
  • Using competitor brand name can help display your products on product details page with Automatic Sponsored Ads
  • Here’s one example of search terms being shown in searchAmazon Search Terms Character limit - Daytodayebay
  • Use competitor keywords – use REVERSE ASIN search in sonar tool
  • To find out if your search term is indexing or not use ASIN + search term
  • Amazon Search Terms - Daytodayebay
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BrightonSEO – Amazon SEO and Marketing Training Course

Amazon SEO and Marketing Training BrightonSEO

We had a fantastic Amazon SEO session at BrightonSEO in April this year. It was well attended with brands and digital agencies from the UK and abroad. This training is running for the second year as a part of BrightonSEO.

This opportunity with Kelvin came about via a tweet intro from a good friend of mine, @steviephil  It clearly demonstrates the power of peer recommendations.

Our session started with a well-known ice breaker. This helped everyone to engage with each other and created a comfortable atmosphere. It was a very simple exercise of arranging printed statements.  Amazon Workshop BrightonSEO

Our key agenda for the day was:

  •         Understanding How Amazon SERP Works
  •         Product listing Optimisation Best Practices & Examples
  •         Factors influencing organic ranking
  •         Sponsored ads: strategies and best practices
  •         Winning the buy box – proven methods
  •         Amazon marketing services for vendors: headline search ads & product display ads
  •         Amazon content rich A+ page best practices

Every time I run Amazon training sessions I find it interesting to learn about the challenges faced by brands to get the product information correct, listing hijacking, getting the best out of Amazon paid ads and improving organic ranking. Most of the attendees were very keen on improving organic ranking and we discussed the following points:

Selling product via Fulfillment by Amazon helps improve your product ranking and to win the buy box.

Having product reviews and high number of product reviews helps conversion and ranking.

Amazon Paid Ads are important to improve overall sales. Some of the accounts we work with see 30% of sales from Amazon paid Ads. Paid ads allow an opportunity to place our products on the top of search results and on competing products. It is important to note there are hundreds of products like yours already and we are all trying to stay on page #1 organically so, paid ads give us that extra edge to get to page 1 quicker.

High quality and multiple product images help on conversion and ultimately ranking. Amazon guidelines say first image should be only on a white background and other images can be life style images or images showing details of the product.

Optimised Product Title helps to rank when customer search terms match. With limited space, if the brand name is not important it is good practice to use generic terms. It is also good practice to use converting search terms from paid ads.

Bullet Points act as a selling tool on Amazon product page. It is strategically placed next to the product image and buy now button.  When viewed on laptop bullet points allows customers to stay within the upper fold of a page and streamline the checkout process. It is good practice to include unique selling points and product benefits. Amazon Workshop Session BrightonSEO

Product Descriptions on mobile devices are displayed before bullet points and makes it significant. We are allowed certain html including paragraph change, bullet points and bold and in some categories table. This helps us to create reader friendly product listings like this.

Getting product data correct is important as all parts of the product listings are indexed. We see incomplete product information frequently and often missing important information which does not help organic ranking.

Probably product search terms are the most under utilised Amazon listing capability. These search terms are unseen by customers but indexed in search. It allows us to include synonymous words, closely related words and brand misspellings.

Parent-Child product listings allow us to display all product variants in one place. It helps conversion of products that are not converting otherwise by giving customer choices.

This is a very short summary of what we discussed over 5 hours. It was an excellent day with lots of discussion and I personally learnt a lot. There will be another session in September, 2017 and you can register your  ticket here.   


C:UsersprabhOneDriveDocuments2OSUKTraining DocsBrigton SEO - Amazon Training

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Amazon’s Early Reviewer Program: What You Need to Know ?

Amazon Early Review ProgramAmazon’s Early Reviewer Program: What You Need to Know ? When Amazon banned incentivised reviews many of us found very difficult to gather product reviews because most buyers simply don’t bother writing reviews. They are important to rank better in search and to get sales – there is no doubt on this. Recent Amazon announcement with a solution for this is a fantastic news. It is called Amazon Early Reviewer Program.

This a positive move from Amazon although currently available in the US only. Soon it will be here in the UK.  Vine program for vendors has been very popular but was not accessible for 3rd party sellers.

What exact it is ?  

This program is a way to incentivise reviews for new products. It is aimed at to help brand owners to gather early reviews. These reviews:

  1. Helps shoppers make smarter buying decisions
  2. Increases page views
  3. Increase click-throughs, and
  4. Ultimately sales

FAQs  more info here>

#1 Is this available everywhere ? : Currently it is available only in the U.S. brand registered Amazon sellers.

#2 Is this available for everyone ? :  It is only available for Brand owners so you’d have to apply for Brand Registry if you own the trademark. If you have not applied for your brand, find out more here

#3 Can I enrol all of my ASINS ? : In order for an ASIN to be eligible for the Early Reviewer Program, it must have fewer than 5 reviews and must be priced above $15.00.

#4 What is the cost?:   A seller pays $60 for each SKU to be enrolled in the program chargeable once a SKU gains a review. The Early Reviewer Program will continue to gather reviews for a SKU for up to 1 year from time of enrollment, or until 5 reviews are received through the program, whichever occurs first. More info here>

#5 Can we select customers to write review ?: No, Amazon randomly selects customers from a list of all customers who have purchased products participating in the program

#6 What is the incentive for Reviewers? : They receive a small reward (a $1-$3 Amazon gift card, for example) after submitting their review that meets the community guidelines. Their review can be positive or negative.

#7 Early Reviewer Program reviews are denoted with an orange badge that reads “Early Reviewer Rewards.”

How to Enroll in Amazon’s Early Reviewer Program ?

#1.  Enroll Your Brand in Amazon’s Brand Registry

#2. Upload your SKU with CSV from < Advertising tab >

#3. Upload upto 100 SKUs at one time

Whilst this program helps sellers speed up reviews gathering process there is no there’s no way to guarantee positive reviews. However, this is a better and much safer way to build reviews without spammy content for your new products on Amazon.

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Amazon Amazon Strategies

Why do brands need an Amazon strategy?    

Amazon Brand Strategy

Listing products on Amazon is just the start. You are then required to create a strategy and compete with other sellers to be visible.

We are here to help. Having worked on the Amazon platform since 2009, we have a very deep understanding of how Amazon works. We have worked with numerous brands in the UK and abroad including Men Rock, Arena Flowers and Mustard to name just a few.

We provide the training & consulting to maximise sales and ensure your brand is represented well to customers. We have three training modules to suit your needs – Amazon Professional for sellers just starting up, Amazon Advanced for faster growing Amazon sellers and Amazon Vendor for brand owners and manufacturers.

We are leaders in creating successful Amazon strategies that help Amazon sellers take advantage of both the Amazon Vendor channel as well as Amazon’s Marketplace. Get in touch to discuss your Amazon requirements today.

Daytodayebay Clients

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