It’s not quite 10k, but during December one of the stores we designed and launched recently generated 1k in sales. This is additional sales that we may have never had if we’d not set up the store. If you have never spent time on your Amazon store, then now is the right time.
We have designed and launched several stores, and below are some examples:
Amazon Stores gives small businesses a bigger spotlight.
In the past, Amazon has not given brands their own voice, displaying as little branding as possible which leads many Amazon customers to think all products bought on Amazon are sold by Amazon. However, now with Amazon Storefronts, the scenario has changed. Any customer that follows the “brand” link on your page will be taken to your custom designed and fully branded Amazon Storefront.
This seems to be a way for Amazon to get more brands selling on Amazon, who may already be selling via eBay or Shopify. With Stores, the customer gets a much more personal feel from brands, which is great for brand awareness. You can include lifestyle images, logos and brand videos.
Amazon stores are built on a template and you can plug and play. No need for a developer! You also have access to a range of analytics.
NOTE: Amazon stores are only available for brands who have a trademark and brand registry.
Amazon Store Analytics shows the sales growth over a period of time, and in December we generated 1k in sales from the store alone.
Amazon Store Analytics shows top selling pages and traffic sources. Traffic sources can be organic, driven by advertising or external sources.
Advertising is definitely a must; and to promote your store, you can use Sponsored Brands advertising. Sponsored Brands displays your products on the top of the Amazon search result page (SERP) and links to your Store. As Sponsored Brands appears in a key area, it can be 3 times more expensive compared to your Sponsored Products Ads, but is certainly beneficial for pushing your Store and raising brand awareness.
Amazon Store Analytics shows visitor numbers and sales per categories.
Amazon Stores also allows you to create tags so that when you drive traffic to your Amazon Store via any other external channels like Facebook, Email Marketing etc, you can see where the conversion has come from. As a merchant as long as you are generating profitable sales with less investment of time it is great, and it has been shown that conversion rates on Amazon are much better than conversions from a website.
The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%.
Amazon Prime members convert 74% of the time on Amazon.com. That is according to a 2015 study from Millward Brown Digital. Compare that to 13% for non-prime members.
So, if you are a brand, whether newly established or established, this is the right time to get your store designed and increase your sales. Remember, all the time you spend without a store you’re missing out on conversions.
Amazon comes with lots of challenges but we have heard a lot of times:“Since we started selling on Amazon in October 2016, our sales have nearly doubled.”
We are the UK based Amazon Consultancy with 10 years of experience and we’d love to help you develop your brand via Amazon. Schedule a call to discuss more