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Category : Marketplace

Marketplace

Depop for Business

What will Etsy do with Depop? – RetailWire

Set up in 2011 by Simon Beckerman in Milan but based in London, Depop is one of many shopping channels challenging regular shopping sites like eBay. It uses Paypal as a primary payment method giving buyers their security. 

It is popular amongst young shoppers, typically under the 30s, and it has an Instagram feel where your friends can see what you have listed. 

What type of products are available?

Fashion is its top category – jewellery, beauty, sports and some other categories. 

How can I stand out from the crowd? 

Like all algorithms, Depop shows results that best match the query. So, keep things simple as mentioned below:

  • Upload high-quality photos from different angles. If there are any flaws, be sure to show them.
  • Include full product description, including size.
  • Use relevant tags such as material, colour and style.
  • Ship your order quickly and use tracked method.

What does it cost to sell? 

Higher selling costs on platforms prevent you from giving competitive prices to your shopper, and there may be hidden charges on other platforms, but with depop, fees are transparent.

  • Listing an item for sale is always free.
  • Commission – 10% fee on the total transaction amount (including shipping costs). 
  • PayPal transaction fee of 2.9% + £0.20

There are many success stories of teens making thousands of pounds from their DIY storerooms in their parent’s houses. So, if you are looking for another channel to sell your fashion, this is the right time to give it a go.

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Marketplace

Bol.com advertising platform can deliver you sales growth

Bol.com is the largest online shopping retailer in the Netherlands and Belgium. With over 55% of the population shopping at bol.com, the platform reaches a wide range of consumers, taking advantage of fast and free deliveries.

Advertising

Bol.com offers advertising services that allow sellers to increase their product awareness. Currently, 25% of the sellers are using bol.com advertising. So, here is a huge opportunity to grow sales on the platform through advertising.   

Bol.com advertising allows three key targets:

  • Search result pages 
  • Category pages 
  • Product pages

Advertisers can choose products, budget per day, campaign duration, ACoS target, keywords ( automatic or manual ), CPC (by product or keywords) and advertising location ( Netherlands or Belgium). There is flexibility and is comparable to Amazon advertising.  

We’ve been working with one of our existing Amazon advertising clients to help them increase sales via advertising on Bol.com. The results are all positive:

  • 5 x times increase in total sales
  • 5% Ads conversion rate with 10% Advertising Cost of Sales
  • 71% of the total sales from the Netherlands and 29% from Belgium
  • 40% of the sales via advertising

If you are looking for some sales growth on Bol.com, we’d be happy to book a call and discuss more. 

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Marketplace

ManoMano have you heard of it?

Manomano is a marketplace specifically for DIY products but what sets it apart from the likes of Amazon and Ebay is that it has a forum and tips section dedicated to help you with your DIY dilemas! They have been trading online since 2013, ManoMano already brings together more than 200 sellers and over 200,000 clients.

Whilst Pinterest can be a useful source of pretty ideas for home décor and You tube has a multitude of tutorials to help you get things done around the home ManoMano combines a selling platform with a sense of community help through the forum and tips sheets and has a customer service chat function as well.  They boast the largest range of DIY products and are active in the UK, Italy, France and Spain. Many of the top DIY brands are featured including Black + Decker, Makita,Karcher Bosch and Timberpro

Mano Mano describe their role:

to locate the best value DIY/decoration/garden specialists then negotiate even further to achieve exclusive preferential tarifs for ManoMano;
– to select the sellers allowed on ManoMano using strict reliability criteria and make their catalogue accessible on one single internet site with stocks updated in real-time;
– and to guarantee you a delivery that conforms to the seller’s promise.

It’s not just about power tools there is a host of products available from Garden sheds to Designer Wallpaper, the search bar tells you that you can search through 185 000 different products.

Categories on ManoMano are split into the following: Kitchen, Bathroom, Flooring Decorating and Painting, Heating and Plumbing, Electrical, Lighting, Hardware, Tools, Building Materials and Garden & Outdoors so a comprehensive selection of product categories under the broad title of DIY.

With just under 175, 000 followers on their UK Facebook page it is clear that ManoMano are serious about building relationships and good content to drive sales through their marketplace.

To find out more check out their site www.manomano.co.uk

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