Category : Events

Amazon Events

E-Commercial Conference 2018

E-Commercial Conference is a one-day conference organised by Anicca, the leading digital marketing agency based in Leicester. It has been running for the last 4 years with an attendance of 200 delegates from across the Midlands and the UK. I had the pleasure of attending this year and had the opportunity to speak with marketing experts representing a wide variety of brands and retailers.

As well as conference talks, there were interactive workshops in social media, Google analytics, Amazon advertising and TV advertising.  Amongst these workshops, I spoke about Amazon Advertising Best Practices and there were a lot of practical tips for everyone to take away and implement. You will find this slide-deck useful,  check out here >>

 

 

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Amazon Events

#BrightonSEO talk – Amazon SEO tools I wouldn’t avoid

#BrightonSEO is now Europe’s largest SEO conference and it was a fantastic opportunity to speak at the conference about AmazonSEO tools. Check out the deck below for details. They come with unique features and helps you make your product optimisation job a little better.

AmazonSEO does matter because of two main reasons:

1/ Conversion rate of Amazon is 74% with prime members compared to 3.32% for websites. Source link 

2/ Of the 72% of shoppers turning to Amazon to research products, 56% go to Amazon first, ahead of any other online site. Source link 

If you have any questions on any of these tools please do get in touch here. 

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Events

London Online Seller Conference, 6th June,2018

Take your business to new heights – a one-day conference from Online Seller UK and GS1 UK

As someone who’s already selling online, you’ll be thinking about the next steps to scale up and increase your sales. Join us for a one-day conference to hear from a range of industry experts, to help take your business to the next level.

You will learn:

  • Building your brand audience online – e-commerce experts give you the know-how on using online tools to build your brand
  • Scaling your business using more online channels – managing multi-channels and getting to grips with your logistics
  • Getting the most from online marketplaces – how to optimise your website and learn the rules for success with the big marketplaces
  • Grow your business internationally – get your exporting plan off the ground and learn how to best manage international payments

Confirmed Speakers include:

  • Murray Lambell, VP of UK trading, eBay
  • Anand Vora, Google
  • Alex Podopryhora, M2ePro
  • Emma Jones, founder of Enterprise Nation
  • The Department of International Trade

When?
Wednesday 6 June 2018 9.30 a.m. – 4.30 p.m. plus post-event drinks

Where?
Foyles Bookstore, 107 Charing Cross Road, London, WC2H 0DT

How much? Tickets are £49 inc VAT as a promotional offer. Use promotional code GS1UKSME49. 

Get your ticket today >>

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Manchester Online Seller Conference – 2018

E-commerce is changing regularly and to help online sellers keep up with this change and learn from the experts our sister organisation, Online Seller UK,  has organised Manchester Online Seller Conference on 4th May 2018.  The event will take place close to the City Centre and refreshments will be provided too.

Online sellers can register free and we hope you can make it.

It is a full day conference that has been running for the past two years. The event will have 20 minutes presentation with 12 expert speakers. We have talks on SEO, PR, Google Shopping, Cross-BorderExpansion, Marketplaces, Fulfilment and more.

The conference is useful for anyone selling on website or marketplaces like eBay and Amazon. If you are just starting out, this will fit you perfectly too. So, don’t miss out.

Get your ticket here >

 

 

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Register for webinar featuring guest speakers from eBay.

 

M2E Pro has organised two webinars this month to help you grow your eBay sales. Along with presenters from eBay, there will be insight on how M2E Pro can accelerate your eBay and Amazon growth.

Register here >> 

eBay UK webinar 1 – 12th of April – “Some tips and some advice from eBay (UK) on how to get the most of “Promote Your Listings” advertising service”

eBay UK webinar 2 – 19th of April – “Hear from eBay UK about marketing your brand, eBay store and/or listings on eBay with Sponsored Commerce”

 

 

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Amazon Events

AmazonSEO and marketing training in Brighton

BrightonSEO - Amazon SEO and Marketing Training - Daytodayebay

Amazon has brought double-digit growth for a lot of sellers, and with this rise in sales, it is obvious to see a lot of fierce competition. So, sellers are now working to find out how they can improve performance with better organic ranking and Amazon marketing services.

Our AmazonSEO training course is developed in collaboration with #BrightonSEO, with 10 years working experience. This will help you start or grow your business on Amazon.

At our September session, we saw brand owners, resellers, distributors and agencies. On this day session we covered things like:

  • What affects Amazon organic ranking?
  • How to get more product reviews?
  • How to avoid suspension?
  • How to leverage Amazon Sponsored Ads?
  • How study Amazon business reports?
  • Growing international and more

Check out this podcast to find out more about what we cover, and you can register online for our next session.

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Amazon Events

BrightonSEO – Amazon Sponsored Ads Beyond basics

BrightonSEO - Amazon Sponsord Ads Beyond Basics - Daytodayebay

It was another fantastic opportunity to speak at the biggest search marketing conference in the world, #BrightonSEO. I spoke about ‘Amazon Sponsored Ads: Beyond basics’, and my talk revolved around how to get best out of ads spend on the Amazon platform, and whether it really does work.

My talk was followed by my good friend Darren at digitl, who spoke about getting a competitive advantage on eBay. The key points to take away from my talk were:

1. Use Automated Ads for keyword harvesting
2. Keep Automated Ads on all the time, so that your product appears on product details pages
3. Allow enough bid so that you get enough data. They may waste your budget for some time
4. Find ACoS “sweet spot” so that you know you are making profitable sales from sponsored campaigns
5. Invest more on keywords that are converting in your automatic ads
6. Consider brand awareness ( clicks/impressions) as your performance indicators

I have been working with Amazon sellers for the last 10 years and I have seen competition getting tougher and tougher every year. Amazon sponsored ads are not just an option anymore: use it wisely to get a longer-term return, rather than short-term ROI (Return on Investment). Check out more on my slide-deck, and if you have any questions or need help please get in touch.

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Daytodayebay at Mumsenterprise London

We are really excited to be exhibiting at  Mumsenterprise London Show on 25th September. We’d love to see you there!

You can also book  free 20 mins personalised consulting on selling on Amazon and eBay or selling online in general.

We have been working with marketplace sellers for the last 10 years and we have gathered wealth of experience to help you start or scale up your online business. We also look after several established Amazon and eBay accounts so up to date on what’s going on in this field.

  • We create bespoke Amazon & eBay Growth plans
  • We provide a bespoke service that suits you best
  • We have track record of successful accounts

I am an online seller myself and am passionate about helping others sell online. I have helped several mum businesses owners and recognise that this is a growing demographic. I have also helped mums who are considering changing their career after having children and those who don’t want to return to their full-time job once maternity leave has ended. Whatever the situation you are in, with regards to selling online, we’re here to help.

Find out more about London Mumsenterprise here >>

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Get found on Google – Find out more about GS1 SmartSearch

What is GS1 Smart Search

Search is evolving and it is now right time for retailers to get smarter to get their products appears when buyers look for them. To help you move forward quickly GS1 has developed way forward. They have termed it as GS1 Smartsearch. I was with Ricky at GS1UK few weeks ago to see find out how this works and within 30 mins I learnt how this can be implemented.

GS1 SmartSearch makes it easier for shoppers to find, compare and buy products online. This new standard enables website owners to improve their product description so that the search engines can index these correctly. And this means they’ll show up for more relevant search results – for customers ready to buy products like yours.

There is a webinar on the 19th of July with the team at GS1 to understand bit more.

Join webinar with the GS1 UK team and you’ll learn:

  • The challenge for search engines
  • What is structured data
  • How GS1 SmartSearch can help your online business

Date: Wednesday 19th July
Time: 10.30 a.m.
Duration: Approx 20 mins with Q&A

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London Online Seller Meetup

London Ecommerce Meetup - online seller uk

Join us for 8th March London Online Seller Meetup @GS1 UK.  Free for all this meetup is perfect for any business aiming to grow online nationally or internationally. If you are thinking of starting to sell online, you will learn proven strategies and tactics quicker through our events. So, don’t miss this opportunity !

Topics for the evening are:

#1 Google Shopping Best Practices

#2 How to avoid Amazon Seller Account Suspension?

#3 Creating a killer Amazon listings

Register here >>

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