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Exclusive Interview with AmafestUK Speaker – Jess Howes

AmafestUK , a dedicated full-day Amazon Seller’s Conference is less than a month away. The venue and drinks are sponsored by UK Fast, Manchester.

This conference holds a lot of value to both Seller Central and Vendor central users with talks from over 10 world class Amazon experts.  The talks include optimisation, advertising to private labels. Check out our in-house marketplace expert’s interview.

 Jess Howes – Increase Conversions & Sales with Amazon Listing Optimisation

 

AmafestUK_Jess Howes

What can people expect to take away from your talk at Amafest 2019?

Tips on how to optimise their product pages to help improve conversion rate and sales.

Can you tell us a little bit about your background? What experience do you have working with Amazon?

I started my career working at an agency where I worked with several e-commerce clients. Then, 3 years ago I started working client-side for a company, which is where I first started working with Amazon. 3 years later and I am now freelance, working with some of the best UK brands.

Do you think Amazon is a threat to traditional brick and mortar retail?

Definitely. Amazon is making it easier and easier and more convenient for shoppers to sit at home and order. Especially now you can order and even set up repeat orders via Alexa!

What are the main benefits of selling products on Amazon as opposed to other platforms such as eBay?

Amazon has spent time building the trust of consumers, which gives them a competitive edge over eBay.They also have the well-trusted and well-loved Prime programme. It is also a benefit in itself that in 2018 it was estimated 51% of shoppers started their online shopping journey on Amazon, and that 35% of UK online spend goes through Amazon. 

What’s your top tip for someone who is just starting to sell on Amazon and someone who is trading for a few years?

Optimise product detail pages for search, and continually improve them by adding new keywords, additional content (EBC/A+ Content). Amazon is a crowded marketplace full of competition and shoppers aren’t just going to stumble upon your product. You need to help them find it.


Get your AmafestUK ticket — https://amafestuk.com/

 

 

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Uncategorized

#AmafestUK 2019 – Amazon Sellers Conference in Manchester

AmafestUK powered by Caribou is back for the fourth year running! 

Amazon really is an online giant who controls around one half of the online retail market, so we have gathered together some experts who will be available to talk you through the processes of selling on Amazon, enabling you to gain the information needed to make the most of your online selling experience. This is an exciting opportunity to learn more about the ins and outs of Amazon, as we will be focussing solely on Amazon this year.

Sponsors for this conference are: Caribou, ShipStation, ZonSupport and Khaos Control

There will be more panel discussions this year, as well as speakers from the US and across Europe available to answer any questions you might have. There will be 2-panel discussions: one on Amazon private labels and one on Amazon vendor central. Attendees can expect to receive information that they can implement themselves on their own Amazon stores, and with many success stories being discussed people can be inspired and motivated to create their own success story.

Each talk will last for 25 minutes, with an allocated time slot at the end for questions to gather further information. We have a wide variety of people present to share their success stories, such as Nadine co-founded the PPC automation tool BidX and Huw Johnstone, Director of GHL Sourcing, so you will leave feeling motivated, inspired, and full of new knowledge on how to grow your online presence. With the opportunity to speak to these experts face to face, this really is an opportunity to learn all you can about Amazon. For more information, a list of speakers is available on the website at https://amafestuk.com/speakers/

The amazing news is that Amafest is open to EVERYONE, not just people who are already selling products on Amazon. If you want to start up from scratch, or whether you want to grow what you have already started, you are welcome to join us.

If you are interested in learning all aspects of the world of Amazon, the burning question would be “how can I get my hands on a ticket?!” The good news is registration is simple and completely FREE, so head over to https://amafestuk.com  now to secure your ticket.

 

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Sign up to BrightonSEO Amazon SEO & Marketing Training Course

Did you know 56% of UK, US, German and French shoppers use Amazon as a starting point for shopping online? As a result, Amazon is now the biggest online growth opportunity for brands, manufacturers and retailers. 

Whether you are a toy retailer or an organic coffee, your presence on Amazon will help build your brand and sales.  There are two ways to do this the first way is to build a search-friendly content and the second one is leverage advertising opportunity. With the combined effort I have seen a 46% sales growth in 3 months and this can be yours.

 

Sign up to BrightonSEO Amazon SEO & Marketing Training Course where we will talk about proven Amazon SEO tactics and process driven Amazon Advertising. It is a practical course so, bring your account with you and we will answer all questions relevant to your account too.

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Uncategorized

DaytodayeBay Slide Share Analytics

daytodayebay slides

DaytodayeBay Slide Views Chart

I have investigated quite a lot of time creating slides on eBay and Amazon. It is good to see that
these slides has served sellers from India to USA including the UK, Germany and France.

With over 17,000 views in past one year and increasing month by month, daytodayeBay slideshare account is now open for your to reach your potential customers and raise your brand awareness.  Simply get in touch to raise your brand awareness from a trusted daytodayeBay slides.

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eCommerce Uncategorized

Is it time to build Mobile Friendly site?

Is it time to get Ready for Mobile friendly site

 

Did you know mobile unfriendly website will suffer in Google search result starting this April? Google’s announcement on mobile friendliness as a ranking factor is not unexpected seeing the rise of mobile usage. This only means shoppers will have quicker access to search result that are optimised for their devices.

So, what are the best practices for creating mobile friendly websites

  • Use to-the-point text.
  • Avoid unnecessary images, and compress those that are already there
  • Design mobile friendly forms, exclude unnecessary fields for mobiles
  • Design mobile friendly menus
  • Maintain clear back and home buttons

Ready to check your website’s mobile friendliness ?

This tool allows you to find out if the pages are mobile friendly and explore technical details: Mobile-Friendliness check. Here another tool, “Mobile Usability Report” in you Webmaster account to get a full list of mobile usability issues across your site. I don’t understand much technicality myself and I use these tools to highlight issues to my web developer and I hope this post helped you to give  you basic understanding. Initiate some action today !

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eCommerce Uncategorized

Workshop: Using Online Marketing to Generate Offline Sales

Using Online Marketing to Generate Offline Sales

 

Thought I should our readers know that Software Alliance Wales has organised another interesting workshop and this time the focus is on offline sellers. “Using Online Marketing to Generate Offline Sales” is fully funded workshop for Qualifying Welsh Businesses and it is going to be held on 4th September in Carmarthern.

The aim of the workshop is to help offline retailers to increase their sales using online marketing tools. It is also equally beneficial for those retailers selling both online and offline helping them to create a multichannel strategy to bring better customer experience and increase their overall revenue.

If this sounds good to you checkout further details and Book Your Place

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eBay Strategies Uncategorized

Experience: eBay Seller’s Customer Support

eBay Seller Customer Support 1

I am simply writing about my recent customer experience on eBay.

On 14th July 2014 I bought a Power Point controller to use during  16th July #OSWNewport. It was a last minute purchase. I did check it was First class free delivery and seller’s profile. Both assured me that I will get it before the event.

eBay Seller Customer Support 2

After  my quick 2 mins purchase, I received an email saying my item is on its way which was assuring for me. It says all I needed to know, when I should be expecting delivery and there may be delay. It also says to contact the seller just in case there is delay which quite good way of avoiding unnecessary bad feedback. The good part is I received the Power Point Controller on the 16th. Happy days!

eBay Seller Customer Support 3

 

Here’s another email I received on the 20th asking if everything was OK with my order and requesting to leave feedback.

eBay Seller Customer Support 4

I found the way the seller emailed me at different stages of my purchase cycle was good and I applaud eBay for enabling sellers to do so. As a seller here’s what we need to takeaway:

TAKEAWAY !

  1. Send dispatch email after dispatching the order
  2. Mention to contact you if there is any issue with delivery
  3. Check if everything was OK with the order rather than requesting feedback

It is important to update your customer of every stage of purchase cycle which assures them that their order is on its way.

So Well done ! Mylisarz2008  You got 10/10.

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Uncategorized

Online Seller Wales Event – Cardiff

 

Online Seller Wales Event – Cardiff – FREE to Attend

Thursday, 20 February 2014 from 18:30 to 20:30 (GMT)

Online Seller Wales Event – Cardiff

Porter’s Cardiff

Harlech Court
Bute Terrace
CF10 2FE

Event Details

Cardiff’s first FREE Online Seller Wales event! We are offering you a fantastic venue and exciting speakers aiming to help you grow (or start!) your online business. You will meet will like minded entrepreneurs, share your experiences, hear the latest trends in the industry and take away some relevant ideas to grow your business.

Eventbrite - Online Seller Wales Event – Cardiff

1.      Case Study: “Jura Watches – Online sales from £0 to £1m+ in less than 12 months” – Matt Warren – Veeqo

Matt is eCommerce veteran with over 12 years experience selling stuff online, founded Jura Watches, UK largest online luxury watch retailer. Crowd funded seed funding for latest startup Veeqo, which helps retailers sell on multiple channels easily.

Follow him on Twitter: @veeqo

2. “Google-Friendly Link Building Tactics For Online Sellers” – Steve Morgan, Morgan Online Marketing

When one of the leading experts in the SEO industry admitted over a year ago that “quality link building is hard,” you know it’s tough! More than ever, Google expects inbound links to be 100% by-the-book, natural and high quality. Sometimes though, there are high quality, natural link building tactics sitting right under your nose just there for the taking. This talk will provide numerous suggestions specifically aimed at online product sellers and eCommerce website owners, hopefully leaving you with a ton of ideas for Google-friendly link building in 2014 and beyond!

Steve Morgan is a freelance SEO consultant trading as Morgan Online Marketing. Having worked agency-side and in-house for 4.5 years, in May 2013 he decided to go self-employed. He runs a blog about SEO called SEOno in his spare time.

Follow him on Twitter: @steviephil

3.      Selling internationally with eBay and Amazon – Prabhat Shah, DaytodayeBay

Online spending is growing worldwide. Selling internationally will help UK businesses from these growth rates and prepare for the future. Selling internationally with eBay and Amazon is much easier than setting up your own international online shop. This talk is all about reaching millions of potential customers outside the UK within a short period of time.

Prabhat founded Online Seller Wales with an aim to educate online sellers and encourage small retailers to sell online through reputed channels like eBay and Amazon.

Follow him on Twitter: @day2dayebay

Eventbrite - Online Seller Wales Event – Cardiff

This event is supported by

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Amazon Strategies Uncategorized

Amazon Prime – Brilliant way to lock customers

Customer Retention is the best way to grow your sales over period of time. Customer Retention costs less than acquiring new ones. This is the basic reason businesses try to encourage loyalty. Research shows one of the reason prospective customer do not buy is high shipping cost.

Amazon has cleverly rectified this problem with offering free delivery with minimum annual fee.Amazon’s strategy to lock-in customers with services like Amazon Prime and will help the retailer gain share in the online retail market.

“It also works because it exploits some very simple human psychology. Your best customers enjoy the pleasant, repetitive sensation of profiting from every purchase while your business still nets more money – either from the customer’s greater loyalty, or simply because the revised pricing causes them to spend more on your services overall.”
  Rory Sutherland, Campaignlive

Following Amazon prime strategy will be costly in the short run but will increase sales in a long term.

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