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Category : Amazon Training

Amazon Amazon Training

Amazon Vendor Central: Costs & Challenges

Recently, news about Amazon pushing Vendors towards Seller Central took many by surprise; but there are a few sellers that are already working with both Vendor and Seller Central. Rather than expanding on speculation, it is the right time to re-think whether to continue with Vendor only or use a hybrid strategy for your business. 

One of the important factors to consider when deciding is the fee structure. A Vendor sells at a wholesale price and there are additional fees with Vendor agreements which include: 

  • MDF/COOP Terms: 10.0% of Net Receipts (i.e. total Receipts fewer returns and taxes) based on Cost Price.  COOP Fees are charged as a way to get back some of their operating costs. Most vendors are required to pay the Market Development Fund (MDF). Usually, there is no clear explanation of how these marketing costs are handled. 
  • 2% Damage Allowance – Allowance applicable instead of returning damaged goods to the vendor
  • 1.0% Markdown – This is related to a claim for reducing the price 
  • Chargebacks include mislabeling, improper packing, late arrival, late PO acceptance etc. There is a lot of evidence of incorrect fees charged by Amazon and they need to be contested with Amazon, which can be a time-consuming process.

By comparison, the main Seller Central fees include:

  • Referral fee – charged as a percentage of the retail price, or at least the price paid by a customer less any discounts. The percentage depends on the category (15% for most categories).
  • Fulfilled By Amazon (FBA) – includes pick and pack fee, and monthly storage fee, depending on product size and weight. Full details >>

Getting the figures correct is often difficult, and more often than not sellers may not actually know if they’re making money. We tend to see the money coming in at the time and forget about fees. 

Recently, we spoke with many Vendor sellers who raised lots of serious questions, which you can find below with our answers.

Some of the common issues raised by Vendors in our contacts were: 

#1 Moving between Vendor and FBA – potential pros and cons?


a/ Increased profit – you sell at retail price

b/ Price control – you can sell at a price of your choice 

c/ Inventory control – send stock in a small number 

d/ Faster payment of 15 days

e/ Don’t have to wait for Amazon to generate PO during product launch

f/ Reduced time wastage in dealing with chargebacks


a/ Sales volume is less as is it B2C

b/ Support team required to communicate with customers

#2 Amazon Vendor direct fulfilment – how to get this to work smoothly

It is a lot of work to process orders one by one via the Vendor Central platform, so the best way to solve this is to take advantage of an EDI (Electronic Data Interchange) integrator that allows sellers to process orders in bulk, print shipping labels in bulk etc. If you use a system like Logicbroker they can connect with your ship station to enable easy processing of orders.

Other solution providers are:

#3 Amazon Vendor – Is it possible to limit the number of fulfilment centres serviced to reduce costs? (Amazon support understandably say no)



#4 Seller Support is rubbish they often get back to you with queries you always have to answer amazon messages promptly. Also, we haven’t done Vendor Central as our carrier was cancelled – lost sales!

Amazon Vendor has a different level of support system in place. Most of the Vendors don’t have Amazon’s direct support and is usually managed via their case log system. If you prefer to have a direct email contact you’d have to pay an annual fee which is generally affordable for high sellers only.

#5. Amazon Vendor – Frustration-free packaging – Does it really HAVE to be certified if we know it meets requirements?

Certification is part of the process. Please find out more about the process and certification here. 


#6. 3P vendors adding poor content and the lack of support from Amazon to remove or update

This is a very common issue we see every day. The best way to work around these issues is to register your brand with Amazon and ask Amazon to gate your brand so if anyone tries to list your product they would need approval. 

Another way to proactively check changes is via the tool which alerts you when there are content changes. Once we have a list it makes it a bit easier to contact support systematically. 

You may have realised by now Amazon is a complex platform and brands need to understand the full ecosystem of Amazon to get the best out of it. Our vendor session gives you an overall understanding of managing the account and its advertising opportunities. It is a practical session, allowing members of your team to create a clear Amazon Growth Plan. 

Find out more about this training session available to Amazon Vendors based in midlands and throughout the UK. 



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Amazon Training

#BrightonSEO Amazon SEO and Marketing Training

“59% of respondents said they have shopped on Amazon. That’s an increase of 3 percentage points from a year prior.”   Emarketer


We can all agree, Amazon have done things right. And with years of customer satisfaction and trust building, Amazon is overtaking any other marketplace and is by far the major player in e-commerce. One of its success is the “prime programme” which aims to deliver products the next day.  

Sellers that aren’t selling on Amazon are finding it hard to grow their brand, and so begin selling on Amazon or selling to Amazon. Whichever way you work, Amazon is a complicated platform and learning the full aspect of Amazon is crucial for your business’ success. This is why we have developed the successful Amazon SEO and Marketing course.

And last week it was another exciting BrightonSEO training day on Amazon SEO and Marketing. We have been running this course for the last few years and it is never the same. Amazon as a platform is dynamic and our training programme adapts to this change. If you have never attended this course check out the full outline here >>

In the audience, we had a mix of agencies and brands. It was a good opportunity to share my experience of working with Amazon for the last 10 years. Having Amazon operation knowledge is significant to do the best on Amazon, unlike Google SEO / PPC. This is why this course is created with practical knowledge and is adapted based on attendees profile each time.

Who has attended?

Alongside our content, we were also able to talk through core challenges attendees shared during the day: Core challenges faced by Amazon sellers

  • Product reviews best practices and tools
  • Creating a progressive advertising plan that anyone can implement
  • Some of the best Amazon tools
  • Enhanced content, A+ best practices
  • How to improve rankings?
  • Dealing with Multiple languages & SEO
  • How to deal with support to get a quicker resolution?
  • How to ensure listings are compatible for Alexa?
  • Optimising PPC for a low ACoS  
  • Product listing best practices
  • Moving between vendor and FBA, potential pros and cons
  • Getting focus for an investment: advertising, deals or vine reviews

With a small group, there was plenty of opportunity for an attendee to ask individual questions and the session with engaging with practical work, quizzes throughout the day. And at last, attendee went away with an Amazon Growth Plan for their business.  

Our next session is in September and get your ticket here >>

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Amazon Training

Amazon Training in Leicester

Amazon is now the first port of call for online shoppers in the UK. This brings an opportunity for marketers to provide managed services to retailers and brands.

Sellers are attracted to Amazon as it brings a massive selling opportunity at a low level of investment. If you begin by selling on your own company website, it takes a lot of investment to get the website live and running, and this would be followed with a huge cost on SEO and paid ads. Amazon takes this barrier away from the seller, and the potential for selling and success as a business is huge. This is why marketers are keen to help their existing and new clients increase sales with Amazon.

Marketers are undoubtedly very competent with Google, but not Amazon. It demands a little more than Google knowledge of keywords and ranking, it requires knowledge of how to actually run an Amazon Marketplace store.  It is also very important to understand Amazon’s various layers, i.e seller central, vendor central, drop ship, FBA and FBM.

All this experience with Amazon can only come from years of running Amazon stores and having the experience first-hand. This is lacking in the digital marketing industry, and it cannot be learned with the Google Adwords Academy training, or with any certification created to give you a badge. When it comes to Amazon training, the experience is far more valuable than a certificate!

This is where our Amazon training courses help. It was created with years of account management experience, and working directly with clients to optimise their sales. It is practical and provides the seller experience and training alongside Europe’s largest SEO conference, BrightonSEO. Our Amazon session has been attended by brands such as Lego, Canon and digital marketing agencies.

Recently, a bespoke session was delivered in-house to Leicester’s popular digital agency, Xenon. The focus of the day was to understand how Amazon’s various layers work together. Going forward, Xenon’s team are fully capable of helping brands and retailers increase their presence on Amazon, as they do with Google.

If you are looking for bespoke in-house training based on years of practical experience and expertise, please feel free to get in touch.

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Amazon Amazon Training

Case Study: How we helped Finnish Dairy Manufacturer to establish presence on Amazon?

Amazon Training for International Businesses

Amazon is an attractive marketplace for sellers around the globe in various categories. We have also seen a rise in the use of the Amazon UK FBA model, which is very practical as it removes operational burdens and improves customer service.

It is because of this we are seeing more and more international sellers seeking our Amazon training and consulting program.  Last year we had the opportunity to provide training & consultation to the Finnish Dairy products manufacturer, Valio. Valio’s products include cheese, powdered ingredients, butter, yogurt and milk. It is Finland’s largest milk processor, producing 85% of the country’s milk.

So, what exactly did we do?

Our training and consultations are personalised, so we focussed all our sessions on the products they sell, and looked at what their leading competitors were offering. We followed our full training content, seen here, and covered important things like listing best practices, Amazon FBA operation, and sponsored ads.  We ensured that all their questions were answered, especially as they travelled all the way to Manchester for this Amazon session.

Read more here….

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Amazon Training

Amazon Masterclass Training London 16/02/2017


Online Seller UK has announced another Amazon Masterclass in London. This is a perfect workshop for growing on-line businesses aiming to improve performance and expand globally. It is tailored to suit your business needs and there will be opportunity to discuss your individual business plan. You will leave with a prepared action plan to start & grow your business with Amazon.

Get your early bird ticket here 

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Amazon Training

Amazon Masterclass Training Course in London Monday – 17/10


Online Seller UK has been delivering Amazon Masterclasses for over a year. The training course is created in house
with 8 years  experience of working Amazon platform. This is a perfect workshop for growing on-line businesses aiming to improve performance and expand globally. One of the speciality of the course with Online Seller UK is that they take time learn about your business and tailor the course suit you giving you plenty of opportunity to discuss your individual business plan. You will go away with clear pathway to creating successful Amazon business.

In the past this training has been attended both small and large organisations there has been really good feedback. Please find out more and register online >>

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Amazon Strategies Amazon Training

How to Optimise Amazon Product Listings ?

We have been working recently with a Cartridge Manufacture based in Ireland. Though our ultimate aim was to improve sales we went through some key elements of listings to get there. Here’s what we did

#1 We found out that the listing lacked image that actually depict what product is in search so we created new product with actual cartridge, branded box and colour on the top right. Here’s how it looks in search

Amazon Product Listing Optimisation

Amazon Product Listing Optimisation

This has positive impact on increasing conversion.Amazon Product Listing Optimisation

#2 We worked on titles and added popular search terms “Replacement Cartridge”. This increased product impressions and ultimately sales.

#3 We worked on product description to make it more readable. We made Model number bold as customers look for
the replacement cartridge for the model of the printer. We also made rest of the description reader friendly with bullet points.

Description becomes critical as there were detailed information about the product. Also, on mobile devices description is seen first then key features. Amazon Product Listing Optimisation

#4 After working content we rolled out Automatic PPC ads which generated additional sales.

Amazon PPC Ads Amazon Sponsored Ads

#5 Product reviews are important doubtless and we created a template and started communicating actively with previous customer to write product reviews. We saw result within 24hour and we will continue to do so.

Actively Encourage Product Reviews to improve Amazon product ranking

These are very easy to use methods that every businesses should consider following. Content is definitely the key, if you don’t have rich content it will be very difficult to get the conversion. We are here to help so, just give us a call on 029 02236 2596 or 0751 88 39629 or email us if you have any questions.


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Amazon Training eBay Training

Onsite eBay and Amazon Training London – Sharing an Experience

Bespoke Onsite eBay and Amazon Training LondonOne good part of doing a consulting job is that you get an opportunity meet interesting people from various places. I was in London today for an onsite eBay and Amazon training. It was quite productive day for both of us.

The day went smoothly with a bespoke training package created based on prior discussion. This ensured that the business got most of the time involved focussing on individual need. This is a unique opportunity which you don’t get attending conference or webinar.

Along side discussing the future development of the online business strategically I had an opportunity to discuss individual need with key members of online business development team. This was a unique opportunity for the member so to discuss how they are progressing and planning the right move forward. I am very sure the business will do well seeing their enthusiasm. Some our eBay and Amazon stores discussion included –

  • Finding issues which created eBay defect rate and putting system in place to lower it in future
  • Getting eBay Premium Seller Status
  • Creating closed loop customer journey with Promotions
  • Improving product visibility on international marketplace
  • Exploring new markets in Europe
  • Getting optimum level of Amazon FBA  so it does not control the business
  • Improving product reviews for  white label products Amazon

The day ended well with more discussion about developing webpresence for webstore which will be  everyone with a plan to action in next few months.

If you are looking to up skill your team or training and consulting please do get in touch to discuss your individual need.

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    Amazon Strategies Amazon Training eCommerce

    Getting Product Reviews on your Products on Amazon is getting More important than ever

    Personally, I do read product reviews on Amazon before purchasing anything.Amazon Product Reviews This becomes more important when I am spending bit more money on any product. I believe it is the same case for many of us. This is something Amazon is taking very seriously and giving importance to new and most helpful reviews as a part of new change is Amazon Reviews Algorithm which is already rolled out in the US and will follow to other countries eventually.

    I have sometimes doubted if these reviews are really true. I have found some reviews very comprehensive and I question if somebody really has spent that amount of time writing it ? Perhaps no, perhaps yes but I am fully aware that there are several reviews site that encourages product reviews with a compensation. It is good for retailers to boost their white labelled products but not of buyers. Good news is that Amazon is already on legal battle with fake review site companies. So, if you are thinking of going this way perhaps you should reconsider.

    Not surprisingly, I have had few inquiries about getting quicker reviews with highly regarded retailers  in the past, some of them trading in the UK for over 80 years.  I understand it is not easy to get reviews from customers but I have kept myself away from recommending fake ones though I was not liked to be saying this.

    Now, you know that new review system will give more preference to new reviews, reviews from verified accounts and reviews that get the most votes from buyers

    as a UK retailer what is the best way to get more product reviews on Amazon ?


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