Category : Amazon

Amazon

Speak your customer’s language: Amazon Product Listing Translation

Amazon Product Translation

The demand for translation services keeps growing every year. Even small and medium-sized companies can now compete in international markets, and they know that they need to speak their customers’ language to reach them effectively.

Why do you need to translate your website or printed materials if your customers can speak English? You may want to know that more than 70% of people prefer to buy products in their native language when making an online purchase.

You may have heard about Google Translate, Machine Translation or Neural Machine Translation and their capability to solve our translation needs. However, the current reality is that machine translation has its limitations, and we still find amusing translation mistakes every day.

We were recently approached by a client who had his content translated by a popular translation service business in the e-commerce industry, and we helped him to improve the quality of his content.

Read full case study >>

 

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Amazon

Amazon Enhanced Brand Content (EBC)

 

Enhanced Brand Content (EBC) page allows brand owners to enhance their listing with additional content and images in their product description. EBC is aimed to increase conversion and enhance brand on Amazon.

Amazon has simplified this process with a set of templates with set content space and images sizes. Currently, there are 5 templates to choose so you can find one that fits your needs perfectly.  This is available free of charge to all brand registered account holders.

WE FEEL THAT THIS IS THE NEXT STEP FOR AMAZON TO ENHANCE NEW BRANDS AND BUILD TRUST

We have recently completed enhanced brand content for one of our clients. The brand content on their Amazon page was aimed to

  • Raise brand awareness aiming for organic brand search
  • Give prospects detailed information about the product and FAQs
  • Clear product usage guidance

 Visit live: https://www.amazon.co.uk/dp/B01MQI0LMT

Over a course of few months, we saw some increase in order item session % which is calculated by dividing the total order items by the number of distinct session counts for the selected time period.

Read Full Case Study 

So, it makes perfect sense to create EBC as it enhances your brand and increases conversion. We have seen an increase in competition and sellers are doing everything they can to protect and enhance their brands. Taking time to invest in your brand is a good way to deter potential competition.  

If you would like to learn more about EBC packages please get in touch and we’ll get back to you with design options and pricing.

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Amazon

Semrush Webinar: Amazon SEO

 

About 56% of US, UK, German and French shoppers use Amazon as a starting point for shopping online.

Consumers now have more choices than ever to look for various products, but for sellers, it is getting increasingly difficult to get found. This is where Amazon SEO plays a huge role.

Amazon SEO starts with creating a keyword rich copy and gaining product reviews. In this session, we will discuss a few significant points that you will help you rank better in Amazon Search Result.

Register here >>

 

 

 

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Amazon

Ask The Amazon Experts | Advanced Buy Box Strategies for 2018

Getting Amazon Buy box can be strategically important for any business selling brand products. It has become more significant in recent years due to the high volume of sellers. Additionally, there are more brands and manufacturers selling directly on Amazon than ever before and they have higher chances of winning the buy box in comparison.

Winning a buy box means business but it does not guarantee you a profitable one if your price is not right. This is the reason why Feedvisor exists. This tool helps you win the buy box to stay in profit.

In their recent webinar, Feedvisor’s CTO, Co-founder, and in-house Buy Box expert Eyal Lanxner emphasised the importance of strategically navigating the Amazon Buy Box. In this webinar, you will learn:

  1. Buy Box dynamics  and translating data into meaningful action
  2. The webinar includes 2018 Buy Box trends
  3. Actionable takeaways to incorporate into your business model
  4. Glimpse into the future of the Buy Box

 

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Amazon

Amazon SEO and Marketing Training Course

We are back in Brighton next month with Amazon SEO and Marketing training. This is a full day session aimed at anyone selling on Amazon.

In the past, this training was attended by brands and agencies. So, it is open to anyone looking to extend their Amazon SEO and marketing knowledge.  This is a practical course with an opportunity for you to get answers to all your account related questions. By the end of the course, we expect you to go away with a process driven clear Amazon growth plan to implement immediately. Check out topics below and if this is a right fit, get yourself booked here >>

Topics Discussed Include:

  • Understanding how Amazon product ranking works
  • How to be eligible for the shoppers Alexa searches?
  • Product listing optimisation best practices & examples
  • Amazon product reviews best practices
  • Amazon content rich A+ page, enhanced brand content and Amazon stores
  • Introduction to Amazon marketing services: sponsored, headline search and product display ads
  • Campaign structure examples and best practices
  • Keyword research tools and best practices
  • Keywords Types – when to use broad, phrase, exact match
  • Automatic campaigns vs manual campaigns
  • Advertising Reporting: metrics, action plans, search term reports
  • Optimising sponsored ads: managing bids, negative keyword best practices, leveraging bid +, optimising product copy with converting search terms
  • Headline search best practices
  • Product display ads best practices
  • Process driven Amazon paid ads checklist for marketers
  • Amazon product launch best practices
  • Increase product visibility with FBA ( Fulfilment by Amazon ), Pan-EU FBA
  • Winning the buy box – proven methods
  • Avoid price war with product differentiation
  • Amazon product repricing to maximise sales
  • Avoiding Amazon suspension and suspension appeal best practices to reinstate your account
  • The best productivity tools for Amazon sellers
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Amazon

What’s changing with Amazon’s Buy Box? Find out more with Feedvisor.

Feedvisor Webinar

Join Feedvisor’s webinar to learn more about what’s changing this year with Amazon Buy Box.

The team will reveal advanced Buy Box strategies in their next live webinar. If you register now, you’ll be the first to receive exclusive access to the 2018 Buy Box Bible. With over 18,000 downloads of the first four editions, this all-encompassing resource contains everything you need to know to effectively conquer the Buy Box.

REGISTER: Amazon Experts Webinar: Conquering the 2018 Edition of the Amazon Buy Box

Tuesday March 13, 2018 2pm ET | 11am PT | 6pm UK
  • Already winning the Buy Box? Bring your strategy to the next level with our fresh recommendations for 2018
  • Interested in the future of the Buy Box and trends that impact it?
  • Sacrificing profit margins to maintain Buy Box share?

I will be joining this webinar to learn something new.

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Amazon

Amazon Headline Search for Amazon Seller Central

Amazon Headline Search Ads - Daytodayebay

There are a quite a lot of changes going on with Amazon Seller Central- Amazon Stores, Enhanced brand pages and now headline search. Previously headline search was only available for vendor accounts and it is available for all registered brands in seller central accounts. If you have not registered your brand yet, get yourself registered.

We have noticed headline search is expensive than sponsored ads but it works well to raise brand awareness when you are either launching your product or promoting during busy holiday season. Please note some key points below:

  • Placement: Above search result
  • Who is it for: Vendor Central and Seller Central
  • Analysis: Keywords performance reports
  • Tip: Test various headline text, choose three products wisely, drive customers to your Amazon store

Best Practices    

  • Use performing keywords from Sponsored Ads
  • Test phrase match and exact match to optimise performance
  • Allow enough time to test -1 month
  • Bid higher than sponsored Ads

How to setup?    

It is fairly easy to setup headline search ads, but do check out best practices above.

Here’s step-by-step guide to help you.   < click here to see guide >

How does the result look like?

Screenshot below shows the result of the ads and it is quite detailed to measure performance. You can also download search term report to see which keywords are performing well.

headline search ads - online seller uk

  • Impressions: number of times your ads being seen
  • CTR: Number of clicks / Impressions. The higher the better.
  • DPV: Number of times your page is viewed
  • ACPC: Average Actual cost per click. You don’t always pay the amount you bid and if there is a competition you’d pay 1p more than the nearest bid.Image result for prabhat shah
  • ACoS: It is the cost you pay to have a sale
  • Win rate: It shows your chance of winning bid if increase your bid

Headline search is an excellent opportunity to raise your brand awareness and ultimately sales. So, give it a try for at least 4 weeks to draw any conclusion. Questions?  Get in touch here >>

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Amazon

Amazon Category Ungating

Amazon Category Ungating - Daytodayebay

Amazon restricts some categories to sell on their platform in order to maintain consumer confidence. These restricted categories are:

To sell in these categories, you’d have to apply for approval. The application process is simple with certain documentation for Amazon to consider your application. If your application fails, they may not disclose the reason why but you may again re-apply. Please see below three key documents:

  • Sales invoices of within 180 days that originate from a manufacturer/supplier or a wholesaler: This needs to be an invoice with at least 10 units. Your company address and seller’s address and contact details must be clear.
  • Company registration document
  • VAT certificate

The result can take 24 hours or more and sometimes sooner. If you need any help with regards to category ungating, please get in touch with us.

Thank you so much for your help, I would never have managed this without you.

Carol, Pharmascience

 

 

Amazon Category Ungating -Daytodayebay

 

 

 

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Amazon Events

AmazonSEO and marketing training in Brighton

BrightonSEO - Amazon SEO and Marketing Training - Daytodayebay

Amazon has brought double-digit growth for a lot of sellers, and with this rise in sales, it is obvious to see a lot of fierce competition. So, sellers are now working to find out how they can improve performance with better organic ranking and Amazon marketing services.

Our AmazonSEO training course is developed in collaboration with #BrightonSEO, with 10 years working experience. This will help you start or grow your business on Amazon.

At our September session, we saw brand owners, resellers, distributors and agencies. On this day session we covered things like:

  • What affects Amazon organic ranking?
  • How to get more product reviews?
  • How to avoid suspension?
  • How to leverage Amazon Sponsored Ads?
  • How study Amazon business reports?
  • Growing international and more

Check out this podcast to find out more about what we cover, and you can register online for our next session.

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