According to recently published research, 59% of millennials ‘always’ or ‘often’ start their online shopping journey on Amazon, with 1 in 5 16-36-year-olds always heading to Amazon when looking to make an online purchase.
With such a significant amount of shoppers shopping on Amazon, it is a huge missed opportunity if your products aren’t available on Amazon, and this applies to all categories and product types. We can even buy fresh flowers on Amazon now! This just goes to show how eager Amazon is to increase its available categories and products. There is an opportunity for everyone, whatever the product!
Very recently I had the opportunity to provide a bespoke Amazon Vendor Central training day in Sheffield for a business selling kitchen tools. They had new recruits in the business to manage their Amazon Vendor Account, who were keen to learn more. We spent the day discussing the best possible way to increase sales via Amazon Advertising and how to successfully build a brand on Amazon. Some of the key areas we discussed were:
– Amazon Search Engine Optimisation (SEO),
– Amazon Advertising best practices and research processes,
– Amazon Stores and A + Content.
It was a practical session, providing each member of the team with practical tips and ideas that they could go away and confidently implement with their new knowledge. We also spent some time piecing together an Amazon Growth Plan, which outlines a process on how to implement what had been learning during the days training and to help give direction to the business.
Whether you are an experienced Amazon Vendor Central Seller, or you have been invited by Amazon to join their Vendor Programme, our onsite training session helps you to get the best out of the Amazon Vendor Central platform.
I am based in Loughborough and will easily commute to Sheffield, Derby, Leicester and Nottingham.