Author Archives: Prabhat S

eBay Strategies

Premium eBay Listing Template Design

eBay listing guidelines have changed significantly over the last few years. We have already gone through active content changes and we have been working closely with UK eBay sellers to implement changes, making listings compatible with eBay rules. A few months ago, we were approached, by a Northampton based manufacturer, to update their eBay listing design. Our key role involved redesigning and creating a listing template tool.

Our Process

Our eBay design specialist reviewed the current design and gathered information about what they would like in their eBay listing. Once all the information is gathered we went through a design process and developed some drafts for approval. Following this, we created a bespoke eBay store design and listing. All our eBay stores have a bespoke design to suit your brand identity.

Read the full post

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Amazon

Speak your customer’s language: Amazon Product Listing Translation

Amazon Product Translation

The demand for translation services keeps growing every year. Even small and medium-sized companies can now compete in international markets, and they know that they need to speak their customers’ language to reach them effectively.

Why do you need to translate your website or printed materials if your customers can speak English? You may want to know that more than 70% of people prefer to buy products in their native language when making an online purchase.

You may have heard about Google Translate, Machine Translation or Neural Machine Translation and their capability to solve our translation needs. However, the current reality is that machine translation has its limitations, and we still find amusing translation mistakes every day.

We were recently approached by a client who had his content translated by a popular translation service business in the e-commerce industry, and we helped him to improve the quality of his content.

Read full case study >>

 

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Events

London Online Seller Conference, 6th June,2018

Take your business to new heights – a one-day conference from Online Seller UK and GS1 UK

As someone who’s already selling online, you’ll be thinking about the next steps to scale up and increase your sales. Join us for a one-day conference to hear from a range of industry experts, to help take your business to the next level.

You will learn:

  • Building your brand audience online – e-commerce experts give you the know-how on using online tools to build your brand
  • Scaling your business using more online channels – managing multi-channels and getting to grips with your logistics
  • Getting the most from online marketplaces – how to optimise your website and learn the rules for success with the big marketplaces
  • Grow your business internationally – get your exporting plan off the ground and learn how to best manage international payments

Confirmed Speakers include:

  • Murray Lambell, VP of UK trading, eBay
  • Anand Vora, Google
  • Alex Podopryhora, M2ePro
  • Emma Jones, founder of Enterprise Nation
  • The Department of International Trade

When?
Wednesday 6 June 2018 9.30 a.m. – 4.30 p.m. plus post-event drinks

Where?
Foyles Bookstore, 107 Charing Cross Road, London, WC2H 0DT

How much? Tickets are £49 inc VAT as a promotional offer. Use promotional code GS1UKSME49. 

Get your ticket today >>

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Amazon

Amazon Enhanced Brand Content (EBC)

 

Enhanced Brand Content (EBC) page allows brand owners to enhance their listing with additional content and images in their product description. EBC is aimed to increase conversion and enhance brand on Amazon.

Amazon has simplified this process with a set of templates with set content space and images sizes. Currently, there are 5 templates to choose so you can find one that fits your needs perfectly.  This is available free of charge to all brand registered account holders.

WE FEEL THAT THIS IS THE NEXT STEP FOR AMAZON TO ENHANCE NEW BRANDS AND BUILD TRUST

We have recently completed enhanced brand content for one of our clients. The brand content on their Amazon page was aimed to

  • Raise brand awareness aiming for organic brand search
  • Give prospects detailed information about the product and FAQs
  • Clear product usage guidance

 Visit live: https://www.amazon.co.uk/dp/B01MQI0LMT

Over a course of few months, we saw some increase in order item session % which is calculated by dividing the total order items by the number of distinct session counts for the selected time period.

Read Full Case Study 

So, it makes perfect sense to create EBC as it enhances your brand and increases conversion. We have seen an increase in competition and sellers are doing everything they can to protect and enhance their brands. Taking time to invest in your brand is a good way to deter potential competition.  

If you would like to learn more about EBC packages please get in touch and we’ll get back to you with design options and pricing.

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Amazon

Semrush Webinar: Amazon SEO

 

About 56% of US, UK, German and French shoppers use Amazon as a starting point for shopping online.

Consumers now have more choices than ever to look for various products, but for sellers, it is getting increasingly difficult to get found. This is where Amazon SEO plays a huge role.

Amazon SEO starts with creating a keyword rich copy and gaining product reviews. In this session, we will discuss a few significant points that you will help you rank better in Amazon Search Result.

Register here >>

 

 

 

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Events

Manchester Online Seller Conference – 2018

E-commerce is changing regularly and to help online sellers keep up with this change and learn from the experts our sister organisation, Online Seller UK,  has organised Manchester Online Seller Conference on 4th May 2018.  The event will take place close to the City Centre and refreshments will be provided too.

Online sellers can register free and we hope you can make it.

It is a full day conference that has been running for the past two years. The event will have 20 minutes presentation with 12 expert speakers. We have talks on SEO, PR, Google Shopping, Cross-BorderExpansion, Marketplaces, Fulfilment and more.

The conference is useful for anyone selling on website or marketplaces like eBay and Amazon. If you are just starting out, this will fit you perfectly too. So, don’t miss out.

Get your ticket here >

 

 

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Events

Register for webinar featuring guest speakers from eBay.

 

M2E Pro has organised two webinars this month to help you grow your eBay sales. Along with presenters from eBay, there will be insight on how M2E Pro can accelerate your eBay and Amazon growth.

Register here >> 

eBay UK webinar 1 – 12th of April – “Some tips and some advice from eBay (UK) on how to get the most of “Promote Your Listings” advertising service”

eBay UK webinar 2 – 19th of April – “Hear from eBay UK about marketing your brand, eBay store and/or listings on eBay with Sponsored Commerce”

 

 

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Amazon

Ask The Amazon Experts | Advanced Buy Box Strategies for 2018

Getting Amazon Buy box can be strategically important for any business selling brand products. It has become more significant in recent years due to the high volume of sellers. Additionally, there are more brands and manufacturers selling directly on Amazon than ever before and they have higher chances of winning the buy box in comparison.

Winning a buy box means business but it does not guarantee you a profitable one if your price is not right. This is the reason why Feedvisor exists. This tool helps you win the buy box to stay in profit.

In their recent webinar, Feedvisor’s CTO, Co-founder, and in-house Buy Box expert Eyal Lanxner emphasised the importance of strategically navigating the Amazon Buy Box. In this webinar, you will learn:

  1. Buy Box dynamics  and translating data into meaningful action
  2. The webinar includes 2018 Buy Box trends
  3. Actionable takeaways to incorporate into your business model
  4. Glimpse into the future of the Buy Box

 

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Amazon

Amazon SEO and Marketing Training Course

We are back in Brighton next month with Amazon SEO and Marketing training. This is a full day session aimed at anyone selling on Amazon.

In the past, this training was attended by brands and agencies. So, it is open to anyone looking to extend their Amazon SEO and marketing knowledge.  This is a practical course with an opportunity for you to get answers to all your account related questions. By the end of the course, we expect you to go away with a process driven clear Amazon growth plan to implement immediately. Check out topics below and if this is a right fit, get yourself booked here >>

Topics Discussed Include:

  • Understanding how Amazon product ranking works
  • How to be eligible for the shoppers Alexa searches?
  • Product listing optimisation best practices & examples
  • Amazon product reviews best practices
  • Amazon content rich A+ page, enhanced brand content and Amazon stores
  • Introduction to Amazon marketing services: sponsored, headline search and product display ads
  • Campaign structure examples and best practices
  • Keyword research tools and best practices
  • Keywords Types – when to use broad, phrase, exact match
  • Automatic campaigns vs manual campaigns
  • Advertising Reporting: metrics, action plans, search term reports
  • Optimising sponsored ads: managing bids, negative keyword best practices, leveraging bid +, optimising product copy with converting search terms
  • Headline search best practices
  • Product display ads best practices
  • Process driven Amazon paid ads checklist for marketers
  • Amazon product launch best practices
  • Increase product visibility with FBA ( Fulfilment by Amazon ), Pan-EU FBA
  • Winning the buy box – proven methods
  • Avoid price war with product differentiation
  • Amazon product repricing to maximise sales
  • Avoiding Amazon suspension and suspension appeal best practices to reinstate your account
  • The best productivity tools for Amazon sellers
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