Amazon is a growing marketplace not only in the UK but in other countries too. Amazon makes it easy to list products on all European platforms: Germany France and Italy.
We have seen the rise of automated tools like Webinterpret, which can create listings for you, but time and time again we have heard the translation is very poor as they use an automated process done via software and not by humans. Amazon also does auto translation for you and mostly they are also of poor quality.
Recently we have been approached by a London based Amazon seller to get their Amazon UK translated in German, French, Spanish and Italian. We turned out the translation plus created listings and synced with Amazon build international tools within the target time.
What we did?
We analysed their existing UK listings and started to understand the product well.
Word-for-word translation rarely works, and translation usually involves a certain degree of adaptation for each particular market. For example, Amazon sellers search for Amazon FBA in the UK, while the Spanish counterparts search for Logistics of Amazon and Amazon Transportation.
We then listed product listings on their Amazon platforms and synced build international tool. So, it was an A to Z solution for the client.
We are starting to see a steady rise on sales on their European listings.
Amazon Europe can bring in substantial additional revenue to your business and the only thing that is stopping you is product listings which make sense to your local customers in Germany, France, Italy and Spain. We have helped others and we can help you too. Please get in touch with Prabhat today to discuss more.
Amazon Vendor is a powerful program for brands, manufacturers and distributors. Over the last 12 months we have had really good opportunity to work with Amazon vendors selling Kitchenware, Fishing, Fitness Equipment and Stationary. Most of the accounts generate at least million pound-a-year sales so it is a successful sales channel for many. However, it does come with some set of problems.
Very common problem we have seen is “shortages in delivery”. The shortage occurs when quantity (number of units) received is less than that specified in the ASN (Amazon Shipment Notification). All of the vendors we have met are very confident that they are sending correct number of units. So, it is surprising where products go missing.
“Millions of shipments going to Amazon stuff like this are bound to happen.”
How to solve it?
#1 As a first step go to Payments > Invoices
#2 Select Submit Proof of Delivery and upload files
Few key things to remember while submitting POD:
Vendors are very busy and process like this is very annoying to say the least. It is costing so much time for many so it is very common practice to ignore any shortage less than £50.00 or even £100.00 in some cases. Someone, somewhere knows this and we wonder what sort of value is lost if we add this together for all vendors!
There are also automated inventory systems that can support you a little. Please see below some systems.
Looking for help with Amazon Vendor Consulting? Get in touch today!
Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK and the same can also apply to your business. Amazon Vendor course course is designed for brand owners and manufacturers and helps you explore the untapped potential to grow your business with Amazon. In this informative session, we share our experience of working with many successful brand owners and share proven methods to be successful on Amazon Vendor program.
With Amazon Vendor Program, you have a wholesale relationship with Amazon. Amazon makes Purchase Orders (PO) based on market demand, the brand fulfils the PO, and Amazon then handles the rest, from promotion and shipping to customer service and even building your product detail page.
Amazon’s Vendor program is a growth opportunity worth considering and this course aims to guide brand owners / manufacturers with Vendor account or Vendor Express account.
What client say….
We had the pleasure of having Prabhat in for a private session and help us clear up many of our Amazon woes. Prabhat is a warm and friendly guy who gave information freely from his vast knowledge that is based on years of practical and consultancy experience gain across different business sectors.
At the end of the session we had implement simple admin processes based on Amazon best practices and formulated a road map to take us forward over the next 5 months.
Glyn Berrington, E-Commerce Manager at Ryder Imports
We are really excited to be exhibiting at Mumsenterprise London Show on 25th September. We’d love to see you there!
You can also book free 20 mins personalised consulting on selling on Amazon and eBay or selling online in general.
We have been working with marketplace sellers for the last 10 years and we have gathered wealth of experience to help you start or scale up your online business. We also look after several established Amazon and eBay accounts so up to date on what’s going on in this field.
I am an online seller myself and am passionate about helping others sell online. I have helped several mum businesses owners and recognise that this is a growing demographic. I have also helped mums who are considering changing their career after having children and those who don’t want to return to their full-time job once maternity leave has ended. Whatever the situation you are in, with regards to selling online, we’re here to help.
Find out more about London Mumsenterprise here >>
Recently Amazon’s headlines told us that Amazon has changed search term character limit to 250 characters from 1000. Many already knew this to be already in action sometime ago and it is normal for Amazon to roll out test features without informing sellers. There is still confusion because seller central product listings still shows 1000 character limit for each field of search terms. To clarify situation, I was in touch with Amazon sellers support and here’s their answer:
Few other key points about search terms:
We had a fantastic Amazon SEO session at BrightonSEO in April this year. It was well attended with brands and digital agencies from the UK and abroad. This training is running for the second year as a part of BrightonSEO.
This opportunity with Kelvin came about via a tweet intro from a good friend of mine, @steviephil It clearly demonstrates the power of peer recommendations.
Our key agenda for the day was:
Every time I run Amazon training sessions I find it interesting to learn about the challenges faced by brands to get the product information correct, listing hijacking, getting the best out of Amazon paid ads and improving organic ranking. Most of the attendees were very keen on improving organic ranking and we discussed the following points:
Selling product via Fulfillment by Amazon helps improve your product ranking and to win the buy box.
Having product reviews and high number of product reviews helps conversion and ranking.
Amazon Paid Ads are important to improve overall sales. Some of the accounts we work with see 30% of sales from Amazon paid Ads. Paid ads allow an opportunity to place our products on the top of search results and on competing products. It is important to note there are hundreds of products like yours already and we are all trying to stay on page #1 organically so, paid ads give us that extra edge to get to page 1 quicker.
High quality and multiple product images help on conversion and ultimately ranking. Amazon guidelines say first image should be only on a white background and other images can be life style images or images showing details of the product.
Optimised Product Title helps to rank when customer search terms match. With limited space, if the brand name is not important it is good practice to use generic terms. It is also good practice to use converting search terms from paid ads.
Bullet Points act as a selling tool on Amazon product page. It is strategically placed next to the product image and buy now button. When viewed on laptop bullet points allows customers to stay within the upper fold of a page and streamline the checkout process. It is good practice to include unique selling points and product benefits.
Product Descriptions on mobile devices are displayed before bullet points and makes it significant. We are allowed certain html including paragraph change, bullet points and bold and in some categories table. This helps us to create reader friendly product listings like this.
Getting product data correct is important as all parts of the product listings are indexed. We see incomplete product information frequently and often missing important information which does not help organic ranking.
Probably product search terms are the most under utilised Amazon listing capability. These search terms are unseen by customers but indexed in search. It allows us to include synonymous words, closely related words and brand misspellings.
Parent-Child product listings allow us to display all product variants in one place. It helps conversion of products that are not converting otherwise by giving customer choices.
This is a very short summary of what we discussed over 5 hours. It was an excellent day with lots of discussion and I personally learnt a lot. There will be another session in September, 2017 and you can register your ticket here.
Search is evolving and it is now right time for retailers to get smarter to get their products appears when buyers look for them. To help you move forward quickly GS1 has developed way forward. They have termed it as GS1 Smartsearch. I was with Ricky at GS1UK few weeks ago to see find out how this works and within 30 mins I learnt how this can be implemented.
GS1 SmartSearch makes it easier for shoppers to find, compare and buy products online. This new standard enables website owners to improve their product description so that the search engines can index these correctly. And this means they’ll show up for more relevant search results – for customers ready to buy products like yours.
There is a webinar on the 19th of July with the team at GS1 to understand bit more.
Join webinar with the GS1 UK team and you’ll learn:
Date: Wednesday 19th July
Time: 10.30 a.m.
Duration: Approx 20 mins with Q&A
Amazon’s Early Reviewer Program: What You Need to Know ? When Amazon banned incentivised reviews many of us found very difficult to gather product reviews because most buyers simply don’t bother writing reviews. They are important to rank better in search and to get sales – there is no doubt on this. Recent Amazon announcement with a solution for this is a fantastic news. It is called Amazon Early Reviewer Program.
This a positive move from Amazon although currently available in the US only. Soon it will be here in the UK. Vine program for vendors has been very popular but was not accessible for 3rd party sellers.
What exact it is ?
This program is a way to incentivise reviews for new products. It is aimed at to help brand owners to gather early reviews. These reviews:
FAQs more info here>
#1 Is this available everywhere ? : Currently it is available only in the U.S. brand registered Amazon sellers.
#2 Is this available for everyone ? : It is only available for Brand owners so you’d have to apply for Brand Registry if you own the trademark. If you have not applied for your brand, find out more here
#3 Can I enrol all of my ASINS ? : In order for an ASIN to be eligible for the Early Reviewer Program, it must have fewer than 5 reviews and must be priced above $15.00.
#4 What is the cost?: A seller pays $60 for each SKU to be enrolled in the program chargeable once a SKU gains a review. The Early Reviewer Program will continue to gather reviews for a SKU for up to 1 year from time of enrollment, or until 5 reviews are received through the program, whichever occurs first. More info here>
#5 Can we select customers to write review ?: No, Amazon randomly selects customers from a list of all customers who have purchased products participating in the program
#6 What is the incentive for Reviewers? : They receive a small reward (a $1-$3 Amazon gift card, for example) after submitting their review that meets the community guidelines. Their review can be positive or negative.
#7 Early Reviewer Program reviews are denoted with an orange badge that reads “Early Reviewer Rewards.”
How to Enroll in Amazon’s Early Reviewer Program ?
#1. Enroll Your Brand in Amazon’s Brand Registry
#2. Upload your SKU with CSV from < Advertising tab >
#3. Upload upto 100 SKUs at one time
Whilst this program helps sellers speed up reviews gathering process there is no there’s no way to guarantee positive reviews. However, this is a better and much safer way to build reviews without spammy content for your new products on Amazon.
Listing products on Amazon is just the start. You are then required to create a strategy and compete with other sellers to be visible.
We are here to help. Having worked on the Amazon platform since 2009, we have a very deep understanding of how Amazon works. We have worked with numerous brands in the UK and abroad including Men Rock, Arena Flowers and Mustard to name just a few.
We provide the training & consulting to maximise sales and ensure your brand is represented well to customers. We have three training modules to suit your needs – Amazon Professional for sellers just starting up, Amazon Advanced for faster growing Amazon sellers and Amazon Vendor for brand owners and manufacturers.
We are leaders in creating successful Amazon strategies that help Amazon sellers take advantage of both the Amazon Vendor channel as well as Amazon’s Marketplace. Get in touch to discuss your Amazon requirements today.