Amazon SEO and Marketing Training Course

Mar 20,2018 / By Prabhat S / No Comment

We are back in Brighton next month with Amazon SEO and Marketing training. This is a full day session aimed at anyone selling on Amazon.

In the past, this training was attended by brands and agencies. So, it is open to anyone looking to extend their Amazon SEO and marketing knowledge. This is a practical course with an opportunity for you to get answers to all your account related questions. By the end of the course, we expect you to go away with a process driven clear Amazon growth plan to implement immediately. Check out topics below and if this is a right fit, get yourself booked here >>

Topics Discussed Include:

Understanding how Amazon product ranking works
How to be eligible for the shoppers Alexa searches?
Product listing optimisation best practices & examples
Amazon product reviews best practices
Amazon content rich A+ page, enhanced brand content and Amazon stores
Introduction to Amazon marketing services: sponsored, headline search and product display ads
Campaign structure examples and best practices
Keyword research tools and best practices
Keywords Types – when to use broad, phrase, exact match
Automatic campaigns vs manual campaigns
Advertising Reporting: metrics, action plans, search term reports
Optimising sponsored ads: managing bids, negative keyword best practices, leveraging bid +, optimising product copy with converting search terms
Headline search best practices
Product display ads best practices
Process driven Amazon paid ads checklist for marketers
Amazon product launch best practices
Increase product visibility with FBA ( Fulfilment by Amazon ), Pan-EU FBA
Winning the buy box – proven methods
Avoid price war with product differentiation
Amazon product repricing to maximise sales
Avoiding Amazon suspension and suspension appeal best practices to reinstate your account
The best productivity tools for Amazon sellers

Amazon

What’s changing with Amazon’s Buy Box? Find out more with Feedvisor.

Mar 7,2018 / By Prabhat S / No Comment

Join Feedvisor’s webinar to learn more about what’s changing this year with Amazon Buy Box.

The team will reveal advanced Buy Box strategies in their next live webinar. If you register now, you’ll be the first to receive exclusive access to the 2018 Buy Box Bible. With over 18,000 downloads of the first four editions, this all-encompassing resource contains everything you need to know to effectively conquer the Buy Box.

REGISTER: Amazon Experts Webinar: Conquering the 2018 Edition of the Amazon Buy Box

Tuesday March 13, 2018 2pm ET | 11am PT | 6pm UK

Already winning the Buy Box? Bring your strategy to the next level with our fresh recommendations for 2018
Interested in the future of the Buy Box and trends that impact it?
Sacrificing profit margins to maintain Buy Box share?

I will be joining this webinar to learn something new.

eBay Strategies

eBay – Track your Competitor and Optimise your Performance

Jan 4,2018 / By Prabhat S / No Comment

Competitor analysis is a very useful exercise for any eBay seller. Some sellers may monitor their top selling items against their competitor, and others may simply want to find out what the top selling products are in a category, and benchmark against them.

Whatever the case, our aim in all situations is to learn what’s going on in the industry and take action to beat the competition. To do this you may have used various other tools in the past, but today I’d like to introduce Shelftrend which gives live data on 500 products.

What can shelftrend do?

I have been using Shelftrend in the past few months in my eBay courses and one to one coaching. Every time I talk about this tool and use it with online sellers, we have discovered something new about the competitor. This tool can be useful in four main ways:

#1 Learn product keywords from top selling items: You will be able to download listings as a CSV file and this opens up a lot of options.

#2 Find out the best performing price: The product listing file can help you understand top performing product prices.

#3 Find out product promotions and multibuys: You find out if anyone is running any promotions on products to be top sellers.

#4 Research into other country marketplaces: You can explore the popularity of your product in Germany for example before you spend time localising your product content.

Here is a slide deck to show more details:

Prabhat Shah eBay – Track your Competitor and Optimise your Performance from Daytodayebay

Competitor analysis is an ongoing process for any eBay seller and it helps you to create new product opportunities and make your current offering competitive. We are here to help and our account audit service would be the right fit if you are looking to get a full competitor analysis and recommendations on your eBay business growth. Find out more here >>

News

SEVEN SENDERS closes another financing round – EUR 6.5 million for further product development and internationalisation

Dec 16,2017 / By Prabhat S / No Comment

Seven Senders, a logistics start-up for e-commerce, closes a Series A financing round led by btov Partners. Together with René Köhler, founder of Internet stores, and other existing investors, the venture capitalist invests a combined EUR 6.5m in the start-up founded in 2015. The fresh capital resulting from the financing round will allow the company to further develop its software solution as well as to facilitate geographic expansion beyond Germany.

Seven Senders connects online shops with more than 40 European carriers and bundles parcel deliveries of multiple online shops to reduce their costs and delivery time. Notable customers such as Lesara, Juniqe, Mister Spex or Westwing already are shipping with Seven Senders across Europe.

Dr. Johannes Plehn from Seven Senders commented on the investment: “Every country in Europe already has several excellent last mile carriers to provide customers of online shops an ideal shipping experience. Only the integration of these carriers remains a big challenge for online shops today. Seven Senders connects local carriers with European online shops and guarantees maximum control over all packages with process transparency in real time using our software solutions. We are pleased about the trust btov Partners has placed in us, which will enable us to rapidly expand our customer portfolios and secure the necessary resources to further develop our products and services.”

Seven Senders currently sends almost half a million parcels to e-commerce customers all over Europe every month. Each connected online retailer has access to a software solution that analyses delivery times, delivery and returns rates in real time, and ensures seamless tracking from pick-up to delivery. In addition to lower shipping costs and shorter delivery times, online merchants benefit from the high level of transparency in parcel shipping.

Amazon Training

Amazon Training in Leicester

Nov 15,2017 / By Prabhat S / No Comment

Amazon is now the first port of call for online shoppers in the UK. This brings an opportunity for marketers to provide managed services to retailers and brands.

Sellers are attracted to Amazon as it brings a massive selling opportunity at a low level of investment. If you begin by selling on your own company website, it takes a lot of investment to get the website live and running, and this would be followed with a huge cost on SEO and paid ads. Amazon takes this barrier away from the seller, and the potential for selling and success as a business is huge. This is why marketers are keen to help their existing and new clients increase sales with Amazon.

Marketers are undoubtedly very competent with Google, but not Amazon. It demands a little more than Google knowledge of keywords and ranking, it requires knowledge of how to actually run an Amazon Marketplace store. It is also very important to understand Amazon’s various layers, i.e seller central, vendor central, drop ship, FBA and FBM.

All this experience with Amazon can only come from years of running Amazon stores and having the experience first-hand. This is lacking in the digital marketing industry, and it cannot be learned with the Google Adwords Academy training, or with any certification created to give you a badge. When it comes to Amazon training, the experience is far more valuable than a certificate!

This is where our Amazon training courses help. It was created with years of account management experience, and working directly with clients to optimise their sales. It is practical and provides the seller experience and training alongside Europe’s largest SEO conference, BrightonSEO. Our Amazon session has been attended by brands such as Lego, Canon and digital marketing agencies.

Recently, a bespoke session was delivered in-house to Leicester’s popular digital agency, Xenon. The focus of the day was to understand how Amazon’s various layers work together. Going forward, Xenon’s team are fully capable of helping brands and retailers increase their presence on Amazon, as they do with Google.

If you are looking for bespoke in-house training based on years of practical experience and expertise, please feel free to get in touch.

Amazon

Amazon Headline Search for Amazon Seller Central

Oct 7,2017 / By Prabhat S / No Comment

Amazon Headline Search Ads - Daytodayebay

There are a quite a lot of changes going on with Amazon Seller Central- Amazon Stores, Enhanced brand pages and now headline search. Previously headline search was only available for vendor accounts and it is available for all registered brands in seller central accounts. If you have not registered your brand yet, get yourself registered.

We have noticed headline search is expensive than sponsored ads but it works well to raise brand awareness when you are either launching your product or promoting during busy holiday season. Please note some key points below:

Placement: Above search result
Who is it for: Vendor Central and Seller Central
Analysis: Keywords performance reports
Tip: Test various headline text, choose three products wisely, drive customers to your Amazon store

Best Practices

Use performing keywords from Sponsored Ads
Test phrase match and exact match to optimise performance
Allow enough time to test -1 month
Bid higher than sponsored Ads

How to setup?

It is fairly easy to setup headline search ads, but do check out best practices above.

Here’s step-by-step guide to help you. < click here to see guide >

How does the result look like?

Screenshot below shows the result of the ads and it is quite detailed to measure performance. You can also download search term report to see which keywords are performing well.

Impressions: number of times your ads being seen
CTR: Number of clicks / Impressions. The higher the better.
DPV: Number of times your page is viewed
ACPC: Average Actual cost per click. You don’t always pay the amount you bid and if there is a competition you’d pay 1p more than the nearest bid.
ACoS: It is the cost you pay to have a sale
Win rate: It shows your chance of winning bid if increase your bid

Headline search is an excellent opportunity to raise your brand awareness and ultimately sales. So, give it a try for at least 4 weeks to draw any conclusion. Questions? Get in touch here >>

Amazon

Amazon Category Ungating

Sep 24,2017 / By Prabhat S / No Comment

Amazon restricts some categories to sell on their platform in order to maintain consumer confidence. These restricted categories are:

To sell in these categories, you’d have to apply for approval. The application process is simple with certain documentation for Amazon to consider your application. If your application fails, they may not disclose the reason why but you may again re-apply. Please see below three key documents:

Sales invoices of within 180 days that originate from a manufacturer/supplier or a wholesaler: This needs to be an invoice with at least 10 units. Your company address and seller’s address and contact details must be clear.
Company registration document
VAT certificate

The result can take 24 hours or more and sometimes sooner. If you need any help with regards to category ungating, please get in touch with us.

Thank you so much for your help, I would never have managed this without you.

Carol, Pharmascience

Amazon Events

AmazonSEO and marketing training in Brighton

Sep 23,2017 / By Prabhat S / No Comment

BrightonSEO - Amazon SEO and Marketing Training - Daytodayebay

Amazon has brought double-digit growth for a lot of sellers, and with this rise in sales, it is obvious to see a lot of fierce competition. So, sellers are now working to find out how they can improve performance with better organic ranking and Amazon marketing services.

Our AmazonSEO training course is developed in collaboration with #BrightonSEO, with 10 years working experience. This will help you start or grow your business on Amazon.

At our September session, we saw brand owners, resellers, distributors and agencies. On this day session we covered things like:

What affects Amazon organic ranking?
How to get more product reviews?
How to avoid suspension?
How to leverage Amazon Sponsored Ads?
How study Amazon business reports?
Growing international and more

Check out this podcast to find out more about what we cover, and you can register online for our next session.

Amazon Events

BrightonSEO – Amazon Sponsored Ads Beyond basics

Sep 23,2017 / By Prabhat S / No Comment

BrightonSEO - Amazon Sponsord Ads Beyond Basics - Daytodayebay

It was another fantastic opportunity to speak at the biggest search marketing conference in the world, #BrightonSEO. I spoke about ‘Amazon Sponsored Ads: Beyond basics’, and my talk revolved around how to get best out of ads spend on the Amazon platform, and whether it really does work.

My talk was followed by my good friend Darren at digitl, who spoke about getting a competitive advantage on eBay. The key points to take away from my talk were:

1. Use Automated Ads for keyword harvesting
2. Keep Automated Ads on all the time, so that your product appears on product details pages
3. Allow enough bid so that you get enough data. They may waste your budget for some time
4. Find ACoS “sweet spot” so that you know you are making profitable sales from sponsored campaigns
5. Invest more on keywords that are converting in your automatic ads
6. Consider brand awareness ( clicks/impressions) as your performance indicators

I have been working with Amazon sellers for the last 10 years and I have seen competition getting tougher and tougher every year. Amazon sponsored ads are not just an option anymore: use it wisely to get a longer-term return, rather than short-term ROI (Return on Investment). Check out more on my slide-deck, and if you have any questions or need help please get in touch.

Amazon Sponsored Ads: Beyond Basics from Daytodayebay

Amazon

Amazon Seller App Photo Studio Feature

Sep 21,2017 / By Prabhat S / No Comment

Amazon has recently released Photo Studio feature in their Amazon seller App. It looks good and allows you to do a minor retouch on photo including cropping. Worth a try!

Additionally, it tells us whether the photo meets Amazon’s photo requirements as listed below:

• MAIN images must have a pure white background
• MAIN images must be the actual product
• Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side
• Logos, watermarks or texts are now allowed

Get regular updates on our events, eCommerce news, industry supplier updates & best practice guides.

Just before you go.... Have you signed up to our newsletter?