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Amazon Ads Amazon Strategies Uncategorized

A Guide to Product Opportunity Explorer for Amazon Advertising

In the constantly evolving landscape of Amazon, staying ahead means being proactive and strategic in your approach. One powerful tool that Amazon provides to sellers is the Product Opportunity Explorer. This game-changer offers valuable insights and opportunities to optimise your advertising strategy. Let’s delve into the key tabs and features that make the Product Opportunity Explorer a must-have in your toolkit. Let’s check out how we can use this tool. 

Niche View Tab

The Niche View tab is your window into the current growth situation in specific product areas. It provides crucial insights that can guide your business decisions. For instance, if you notice a significant uptick in searches for “baby jumper,” it might signal to either launch a new range of products in this category or increase your investment in ads and promotions if you already sell them.

Products Tab

Follow a keyword, such as “baby bouncer,” in the Products tab to reveal a list of products and their click share. Your ads can be targeted against these products to gain additional traffic.


Search Terms Tab

The Search Terms tab unveils the keywords in your niche, complete with search volume and conversion rates. This data is gold for optimising your product content and creating targeted campaigns. Use these insights to refine your keyword strategy, ensuring your products are visible to the right audience. Additionally, the top clicks products can be used for product target ads, which are usually more cost-effective than keyword target ads.


Purchase Drivers Tab

The Purchase Drivers tab shows specific features that are driving sales. Use these keywords for different ads, such as sponsored brand video ads, to gain a relevant audience that leads to increased sales.



The Product Opportunity Explorer is a dynamic, completely free tool that helps sellers optimise content or advertising and learn more about the latest trends in their niche.


For comprehensive guidance on mastering Amazon Advertising: 

📕Explore our Amazon Advertising Book. 

🤙 Elevate your strategy further by scheduling a live Amazon Advertising audit

📜 Buy an on-demand Amazon SEO & Marketing course 

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