It’s not quite 10k, but during December one of the stores we designed and launched recently generated 1k in sales. This is additional sales that we may have never had if we’d not set up the store. If you have never spent time on your Amazon store, then now is the right time. 

We have designed and launched several stores, and below are some examples:

1. Nutripouch
2. Juice Programmes
3. Fill n Squeeze
4. Tractor Ted

Amazon Stores gives small businesses a bigger spotlight.

In the past, Amazon has not given brands their own voice, displaying as little branding as possible which leads many Amazon customers to think all products bought on Amazon are sold by Amazon. However, now with Amazon Storefronts, the scenario has changed. Any customer that follows the “brand” link on your page will be taken to your custom designed and fully branded Amazon Storefront.

This seems to be a way for Amazon to get more brands selling on Amazon, who may already be selling via eBay or Shopify. With Stores, the customer gets a much more personal feel from brands, which is great for brand awareness. You can include lifestyle images, logos and brand videos. 
Amazon stores are built on a template and you can plug and play. No need for a developer! You also have access to a range of analytics.

NOTE: Amazon stores are only available for brands who have a trademark and brand registry.

Amazon Store Analytics shows the sales growth over a period of time, and in December we generated 1k in sales from the store alone.

Amazon Store Analytics shows top selling pages and traffic sources. Traffic sources can be organic, driven by advertising or external sources. 

Advertising is definitely a must; and to promote your store, you can use Sponsored Brands advertising. Sponsored Brands displays your products on the top of the Amazon search result page (SERP) and links to your Store. As Sponsored Brands appears in a key area, it can be 3 times more expensive compared to your Sponsored Products Ads, but is certainly beneficial for pushing your Store and raising brand awareness.

Amazon Store Analytics shows visitor numbers and sales per categories.

Amazon Stores also allows you to create tags so that when you drive traffic to your Amazon Store via any other external channels like Facebook, Email Marketing etc, you can see where the conversion has come from. As a merchant as long as you are generating profitable sales with less investment of time it is great, and it has been shown that conversion rates on Amazon are much better than conversions from a website.

The top 25% of online retailers convert at 5.31% and the top 10% of online retailers convert at 11.45%.

Amazon Prime members convert 74% of the time on Amazon.com. That is according to a 2015 study from Millward Brown Digital. Compare that to 13% for non-prime members.

So, if you are a brand, whether newly established or established, this is the right time to get your store designed and increase your sales. Remember, all the time you spend without a store you’re missing out on conversions. 

Amazon comes with lots of challenges but we have heard a lot of times:“Since we started selling on Amazon in October 2016, our sales have nearly doubled.” 

We are the UK based Amazon Consultancy with 10 years of experience and we’d love to help you develop your brand via Amazon. Schedule a call to discuss more

Amazon Sponsored Ads allows you to promote your products so they appear in various positions across Amazon’s search, based on conversion and bid.  There are 2 options available with Sponsored Ads, 

1. Automatic – this is where Amazon decides where to display your products based on the content on your product page and the customer’s search term.

2. Manual – this is where you decide which keywords you want to bid on.

More often than not, Manual Ads is the prefered targeting option as the ACoS is generally better and easier to manage. Plus, Manual Ads are far more targeted, due to the fact you choose the keywords to target. Although, we have seen both Manual and Automatic to work well, depending on the client and product. 

As an Amazon specialist agency, we have developed our own process-driven approach to handle all Amazon Advertising, and we apply the standard rule to start with Automated Campaigns. This allows us to harvest keywords that convert to then create Manual Targeted Ads with, and this also gives us a list of negative keywords we can add to campaigns to avoid overspend and wastage.

See more here >>

We have noticed recently, that Amazon has started telling us how it targets Automatic Ads. Although, we are not seeing this in all accounts so this must be a gradual roll out.

• Close Match – shows your products when a search query is closely related to your product,
• Loose Match – shows your products when a search query is  loosely related to your product,
• Substitute Match – shows your products to the shoppers who viewed the detailed page of products that are similar to you,
• Complements Match – shows your products to the shoppers who viewed the detailed page of products that complement your product.

These options are great and now means we can create campaigns targeting exact queries, or competing/complementary products you’d like to target.

• Close Match – focuses on conversion
• Loose Match – focuses on increasing brand awareness
• Substitute Match – focuses on targeting customers who are aware of your competing products
• Complements Match – focuses on upsell

In the above example of a Spanish Amazon Account, we can see the close match has generated profitable sales at a low ACoS, in comparison to the loose match. As a result of this, the next step would be to create a separate ad group, targeting just close match Automatic Ads with a higher budget so we can ensure increased sales from profitable keywords.

We would still keep a loose match campaign, alongside others to generate additional sales but with a limited budget to ensure no silly overspend. 

Amazon has been stepping up its advertising platform since a change earlier this year, and it is changing pretty quickly. Often it can be hard to keep up with all the changes, however, we provide managed Amazon Advertising services, to help with this, at an affordable monthly cost and unlike larger agencies, we don’t hold you in contracts.

To discuss your Amazon advertising growth schedule a call today

If you didn’t attend the Brighton SEO conference, or you just need a point of reference regarding Amazon SEO and optimising your Amazon sales, this ‘Time for Marketing’ podcast with Peter Mesarec is an ideal source of information.

‘Amazon SEO Tools I Wouldn’t Avoid’ is full of useful information regarding some of the tools needed to optimise your Amazon sales. It covers how these tools provide vital knowledge regarding commonly used keywords that customers are using and how to use this knowledge to your advantage.