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Amazon

Amazon Vendor Training Course

Amazon Vendor Account Training

Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK and the same can also apply to your business. Amazon Vendor course course is designed for brand owners and manufacturers and helps you explore the untapped potential to grow your business with Amazon. In this informative session, we share our experience of working with many successful brand owners and share proven methods to be successful on Amazon Vendor program.

With Amazon Vendor Program, you have a wholesale relationship with Amazon. Amazon makes Purchase Orders (PO) based on market demand, the brand fulfils the PO, and Amazon then handles the rest, from promotion and shipping to customer service and even building your product detail page.

Amazon’s Vendor program is a growth opportunity worth considering and this course aims to guide brand owners / manufacturers  with Vendor account or Vendor Express account.

Find full content here >

What client say….

We had the pleasure of having Prabhat in for a private session and help us clear up many of our Amazon woes. Prabhat is a warm and friendly guy who gave information freely from his vast knowledge that is based on years of practical and consultancy experience gain across different business sectors.

At the end of the session we had implement simple admin processes based on Amazon best practices and formulated a road map to take us forward over the next 5 months.

Glyn Berrington,  E-Commerce Manager at Ryder Imports

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Events

Daytodayebay at Mumsenterprise London

We are really excited to be exhibiting at  Mumsenterprise London Show on 25th September. We’d love to see you there!

You can also book  free 20 mins personalised consulting on selling on Amazon and eBay or selling online in general.

We have been working with marketplace sellers for the last 10 years and we have gathered wealth of experience to help you start or scale up your online business. We also look after several established Amazon and eBay accounts so up to date on what’s going on in this field.

  • We create bespoke Amazon & eBay Growth plans
  • We provide a bespoke service that suits you best
  • We have track record of successful accounts

I am an online seller myself and am passionate about helping others sell online. I have helped several mum businesses owners and recognise that this is a growing demographic. I have also helped mums who are considering changing their career after having children and those who don’t want to return to their full-time job once maternity leave has ended. Whatever the situation you are in, with regards to selling online, we’re here to help.

Find out more about London Mumsenterprise here >>

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Amazon

Amazon Search Terms – 1000 or 250 characters

Recently Amazon’s headlines told us that Amazon has changed search term character limit to 250 characters from 1000.  Many already knew this to be already in action sometime ago and it is normal for Amazon to roll out test features without informing sellers. There is still confusion because seller central product listings still shows 1000 character limit for each field of search terms. To clarify situation, I was in touch with Amazon sellers support and here’s their answer:

Amazon Search Terms - Daytodayebay

Few other key points about search terms:

  • Search terms can be different for vendors – some accounts show 400 characters limit
  • Search terms are additional opportunity for sellers to rank product on search
  • Not many sellers seem to use this functionality wisely due to lack of time or understanding about how it works
  • Comma is not required
  • Misspellings are not necessary but brand name misspellings are
  • Repeating words are not necessary
  • Using competitor brand name does not result your product
  • Using competitor brand name can help display your products on product details page with Automatic Sponsored Ads
  • Here’s one example of search terms being shown in searchAmazon Search Terms Character limit - Daytodayebay
  • Use competitor keywords – use REVERSE ASIN search in sonar tool
  • To find out if your search term is indexing or not use ASIN + search term
  • Amazon Search Terms - Daytodayebay
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Amazon

BrightonSEO – Amazon SEO and Marketing Training Course

Amazon SEO and Marketing Training BrightonSEO

We had a fantastic Amazon SEO session at BrightonSEO in April this year. It was well attended with brands and digital agencies from the UK and abroad. This training is running for the second year as a part of BrightonSEO.

This opportunity with Kelvin came about via a tweet intro from a good friend of mine, @steviephil  It clearly demonstrates the power of peer recommendations.

Our session started with a well-known ice breaker. This helped everyone to engage with each other and created a comfortable atmosphere. It was a very simple exercise of arranging printed statements.  Amazon Workshop BrightonSEO

Our key agenda for the day was:

  •         Understanding How Amazon SERP Works
  •         Product listing Optimisation Best Practices & Examples
  •         Factors influencing organic ranking
  •         Sponsored ads: strategies and best practices
  •         Winning the buy box – proven methods
  •         Amazon marketing services for vendors: headline search ads & product display ads
  •         Amazon content rich A+ page best practices

Every time I run Amazon training sessions I find it interesting to learn about the challenges faced by brands to get the product information correct, listing hijacking, getting the best out of Amazon paid ads and improving organic ranking. Most of the attendees were very keen on improving organic ranking and we discussed the following points:

Selling product via Fulfillment by Amazon helps improve your product ranking and to win the buy box.

Having product reviews and high number of product reviews helps conversion and ranking.

Amazon Paid Ads are important to improve overall sales. Some of the accounts we work with see 30% of sales from Amazon paid Ads. Paid ads allow an opportunity to place our products on the top of search results and on competing products. It is important to note there are hundreds of products like yours already and we are all trying to stay on page #1 organically so, paid ads give us that extra edge to get to page 1 quicker.

High quality and multiple product images help on conversion and ultimately ranking. Amazon guidelines say first image should be only on a white background and other images can be life style images or images showing details of the product.

Optimised Product Title helps to rank when customer search terms match. With limited space, if the brand name is not important it is good practice to use generic terms. It is also good practice to use converting search terms from paid ads.

Bullet Points act as a selling tool on Amazon product page. It is strategically placed next to the product image and buy now button.  When viewed on laptop bullet points allows customers to stay within the upper fold of a page and streamline the checkout process. It is good practice to include unique selling points and product benefits. Amazon Workshop Session BrightonSEO

Product Descriptions on mobile devices are displayed before bullet points and makes it significant. We are allowed certain html including paragraph change, bullet points and bold and in some categories table. This helps us to create reader friendly product listings like this.

Getting product data correct is important as all parts of the product listings are indexed. We see incomplete product information frequently and often missing important information which does not help organic ranking.

Probably product search terms are the most under utilised Amazon listing capability. These search terms are unseen by customers but indexed in search. It allows us to include synonymous words, closely related words and brand misspellings.

Parent-Child product listings allow us to display all product variants in one place. It helps conversion of products that are not converting otherwise by giving customer choices.

This is a very short summary of what we discussed over 5 hours. It was an excellent day with lots of discussion and I personally learnt a lot. There will be another session in September, 2017 and you can register your  ticket here.   

 

C:UsersprabhOneDriveDocuments2OSUKTraining DocsBrigton SEO - Amazon Training

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Events

Get found on Google – Find out more about GS1 SmartSearch

What is GS1 Smart Search

Search is evolving and it is now right time for retailers to get smarter to get their products appears when buyers look for them. To help you move forward quickly GS1 has developed way forward. They have termed it as GS1 Smartsearch. I was with Ricky at GS1UK few weeks ago to see find out how this works and within 30 mins I learnt how this can be implemented.

GS1 SmartSearch makes it easier for shoppers to find, compare and buy products online. This new standard enables website owners to improve their product description so that the search engines can index these correctly. And this means they’ll show up for more relevant search results – for customers ready to buy products like yours.

There is a webinar on the 19th of July with the team at GS1 to understand bit more.

Join webinar with the GS1 UK team and you’ll learn:

  • The challenge for search engines
  • What is structured data
  • How GS1 SmartSearch can help your online business

Date: Wednesday 19th July
Time: 10.30 a.m.
Duration: Approx 20 mins with Q&A

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Amazon

Amazon’s Early Reviewer Program: What You Need to Know ?

Amazon Early Review ProgramAmazon’s Early Reviewer Program: What You Need to Know ? When Amazon banned incentivised reviews many of us found very difficult to gather product reviews because most buyers simply don’t bother writing reviews. They are important to rank better in search and to get sales – there is no doubt on this. Recent Amazon announcement with a solution for this is a fantastic news. It is called Amazon Early Reviewer Program.

This a positive move from Amazon although currently available in the US only. Soon it will be here in the UK.  Vine program for vendors has been very popular but was not accessible for 3rd party sellers.

What exact it is ?  

This program is a way to incentivise reviews for new products. It is aimed at to help brand owners to gather early reviews. These reviews:

  1. Helps shoppers make smarter buying decisions
  2. Increases page views
  3. Increase click-throughs, and
  4. Ultimately sales

FAQs  more info here>

#1 Is this available everywhere ? : Currently it is available only in the U.S. brand registered Amazon sellers.

#2 Is this available for everyone ? :  It is only available for Brand owners so you’d have to apply for Brand Registry if you own the trademark. If you have not applied for your brand, find out more here

#3 Can I enrol all of my ASINS ? : In order for an ASIN to be eligible for the Early Reviewer Program, it must have fewer than 5 reviews and must be priced above $15.00.

#4 What is the cost?:   A seller pays $60 for each SKU to be enrolled in the program chargeable once a SKU gains a review. The Early Reviewer Program will continue to gather reviews for a SKU for up to 1 year from time of enrollment, or until 5 reviews are received through the program, whichever occurs first. More info here>

#5 Can we select customers to write review ?: No, Amazon randomly selects customers from a list of all customers who have purchased products participating in the program

#6 What is the incentive for Reviewers? : They receive a small reward (a $1-$3 Amazon gift card, for example) after submitting their review that meets the community guidelines. Their review can be positive or negative.

#7 Early Reviewer Program reviews are denoted with an orange badge that reads “Early Reviewer Rewards.”

How to Enroll in Amazon’s Early Reviewer Program ?

#1.  Enroll Your Brand in Amazon’s Brand Registry

#2. Upload your SKU with CSV from < Advertising tab >

#3. Upload upto 100 SKUs at one time

Whilst this program helps sellers speed up reviews gathering process there is no there’s no way to guarantee positive reviews. However, this is a better and much safer way to build reviews without spammy content for your new products on Amazon.

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Amazon Amazon Strategies

Why do brands need an Amazon strategy?    

Amazon Brand Strategy

Listing products on Amazon is just the start. You are then required to create a strategy and compete with other sellers to be visible.

We are here to help. Having worked on the Amazon platform since 2009, we have a very deep understanding of how Amazon works. We have worked with numerous brands in the UK and abroad including Men Rock, Arena Flowers and Mustard to name just a few.

We provide the training & consulting to maximise sales and ensure your brand is represented well to customers. We have three training modules to suit your needs – Amazon Professional for sellers just starting up, Amazon Advanced for faster growing Amazon sellers and Amazon Vendor for brand owners and manufacturers.

We are leaders in creating successful Amazon strategies that help Amazon sellers take advantage of both the Amazon Vendor channel as well as Amazon’s Marketplace. Get in touch to discuss your Amazon requirements today.

Daytodayebay Clients

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Amazon

What I learnt from Amazon Sponsored Ads Webinar

Amazon sponsored Ads are very successful strategies to grow your sales on Amazon. Recently I attended Amazon hosted Sponsored Ads Webinar and listed below some key things I learnt. This will give you overview of sponsored ads.  If you have more specifics questions, please feel free to drop a line on ps@daytodayebay.co.uk

#1 Use both Automatic and Manual Ads. Decrease bid of automated ads after running manual campaigns. Automated ads are important because it captures customer trends and wider audience.

Manual campaigns do not display your products on product details pages. So, you will be missing out on product placement if you just run Manual campaigns.

#2 Group item based on product type to see reports on search terms together. This way you will see precisely which word converted which products.

#3 Cost Per Click ( CPC) you are charged based in auction. Suggested bid helps to find benchmark of cost per click and set maximum you are willing to pay.

#4 If you archive a campaign you cannot run it again in future.

#5 Running campaigns throughout the year is recommended.

#6 Sales are recorded only if sales happen within 7 days.

#7 Search terms report shows actual customer search terms. If we put similar products in one ad group we will be able to precisely measure which word converted which product.

#8 We see ASIN in search term report when customer clicked on our ad when it appeared on product pages.

Search for ASIN and use product brand name, item name, item category add as keyword on manual campaigns.

#9 First day impression and last day shows the demand of products.

#10 Other ASIN sales means customer clicked on one advertised items and ended up buying another ASIN. If buyer clicked on white sofa and ended of buying grey.

So, see other ASIN report and focus campaign for products that resulted sales and reduce bids for variants are not actually creating sales.

#11 Bid + is a special feature of manual campaigns which allows your products to appear in top of search terms. You will pay upto 50% more than current bid.

Use product placement report to find out Bid + performance.

#12 Types of keywords match type:

Broad Match: Words does not have to be in any particular order, includes common misspellings, plurals

Phrase Match: Orders of words are important, words before after keywords included, misspellings and plurals included

Exact: Has to be exactly the same, includes plurals and misspellings

#13 Increase your daily budget if you are happy with ACoS. Also Bid + is a good strategy to get continuous top of the search placement.

#14 Schedule your reports to get regular downloadable report.

#15 Same keyword on two campaigns does not compete and will raise bid.

I hope this helps you give quick insight on Amazon Sponsored Ads. I have been working on various Amazon accounts for the past few months and they certainly work. Here’s a snapshot of two accounts I work with.

Account A   < campaign sales vs total sales >

This chart shows sponsored ads brings in about 30% of sales in total.

Amazon Sponsored Ads - DaytodayeBay

Account B < spend, sales >

This chart shows spent is very is very less and often below 5% Advertising Cost of Sale ( ACoS ).

Amazon Sponsored Ads Management - DaytodayeBay

This shows Amazon advertising can perform very well and it is something that any business should consider. I’d love to answer any more questions you have, audit your current sponsored ads to show strengths and weakness and manage your sponsored ads for you.

Send your enquiry

We would love to help you grow your presence on marketplaces, and if you complete the form below we will call you back to discuss your needs in more detail

We would like help with:

Contact email:
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eBay Strategies

Removing Active Content from existing eBay listings

This post is by Jonathan Pollard CEO & Co-founder of Codisto – a provider of Amazon & eBay integration and listings tools.  I met Jonathan Iain Jonathan at Birmingham Online Seller Meetupin 2016 at Birmingham Online Seller Meetup and we have been in touch since to discuss how we can work together. This post is just a start and I’d like to help Codisto tools reach more eBay sellers in the UK.

Marketplace Connect’ is a lightweight extension offering full integration for Magento, WooCommerce & Shopify.

Xpress Lister’ is a browser based tool offering bulk edit of existing listings and bulk creation of new listings from spreadsheets.

eBay’s new ‘Active Content’ for listings from June 2017 has been well reported. However, reports have generally focused on what Active Content is and recommendations of what to do for new future listings. Which leaves some important questions unanswered:

  • What about the thousands of sellers and millions of existing eBay listings containing Active Content?
  • How do sellers remove Active Content from existing listings to enable sales history to be retained?

Are personalised eBay sales templates a good thing?

Personalised eBay listing templates are a good thing for sellers. They allow sellers to stand out from the crowd and promote their brand. However, sellers have often created different forms of their templates over time leading to listings with inconsistent templates that all contain Active Content. Quite often we see the HTML contained in listings varying from product to product depending on when the products were first listed, sometimes stretching back several years.

The heart of the Active Content problem for existing listings is eBay’s ugly architecture.  To remove Active Content, the eBay template must be updated. The best way to architect a software solution that allows the updating of templates is to have separate ‘template’ and ‘product description’ elements (that is how we built Xpress Lister because it allows bulk updating of either templates and/or descriptions).

However, eBay’s architecture is such that the “ebay description” is a joint blob, containing BOTH the ‘written product description’ AND the template HTML (used to make the listing look good).   This means the HTML is intertwined with the ‘written product description’ and any Active Content is intertwined in the HTML – a messy ‘blob’.

Why is it difficult to remove Active Content from existing eBay listings?

For merchants to remove/replace active content from existing listings they must either:

  • Identify and replace the offending active content code intertwined in the HTML of the “ebay description” – possibly on many different templates across many products. This involves using the “Sell Your Item” flow, clicking “Revise listing”, scrolling to “Description”, switching out of ‘wyswig’ editor into html mode, copying that and pasting to a separate editor and picking through the HTML line by line!  Moreover, it has to be done listing by listing!  Very time consuming and a real struggle for many merchants; or
  • ‘Wipe the slate clean’ by removing the old templates and applying new active content compliant template to every listing.  However, there are two significant challenges here to this approach.  Namely:

#1 Applying the new template to every listing:

eBay doesn’t provide sellers with a suitable tool (Turbo Lister doesn’t include any template functionality).   3rd party template design services will provide Active Content compliant designs but they offer no means of distributing to the listings other than copy/paste listing by listing.  Furthermore, even if merchants are prepared to apply the new code listing by listing on eBay by copy/pasting on each individual listing, once it’s deployed the template code is ‘dumb’ or ‘orphaned’ – there is no way to make changes to the template later and have it automatically flow to every listing e.g. updating a logo or terms of sale – it’s a case of going listing by listing AGAIN!

#2 Having ‘clean’ product descriptions to apply a template to:

Unless merchants have ‘written product descriptions’ readily available elsewhere, the product description is only available on the existing eBay listings and is intertwined with the template HTML! This means sellers have to pick through the ‘ebay description’ blob one by one to retrieve their written product descriptions.

Are there any tools to help make existing listings Active Content compliant?   

Due to the reasons explained above, removing Active Content from existing listings to retain sales history is going to require a little effort.  If you have written product descriptions available on a spreadsheet it will save you some time as some 3rd party listing tools offer the ability to import and bulk update your existing listings with ‘clean’ descriptions and add an Active Content compliant template separately.  But it’s also possible to clean Active Content if your descriptions only exist on eBay listings and you can’t import from another source.

You can use Xpress Lister to remove Active Content for free by following our guide here

 

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Amazon

Amazon Sellers London: THE BIG LAUNCH!

Amazon sellers meetup

Meetups are always a good thing and there is another Amazon Sellers London meet up on 6th, June in London. There will be 3 of the world’s leading Amazon experts speaking.Get yourself booked in to hear these experts speak and there is also opportunity to meet other Amazon sellers. Register here >>

Speakers Include

Will Tjernlund (USA). The original multi-million dollar FBA wizard. Went from $1 million to $6 million on Amazon in only 12 months.

Danny McMillan (UK). Host of private label webinar series Seller Sessions and international speaker on Amazon selling.

Joshua Price (UK). Amazon suspensions consultant with eCommerce Geek. Other consultants come to him for help with their toughest cases!

 

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