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Amazon Vendor Central Advertising Case Study

Amazon Advertising

Amazon Vendor Central is a fantastic platform for brands and manufacturers to reach customers in the UK and worldwide. Whilst Amazon has a marketing system to help generate sales, Amazon advertising from individual brands helps to encourage and maintain its growth. 

We are a verified Amazon advertising partner, and we work with Amazon vendors in the UK and the US to increase and build your brand on Amazon. We recently partnered with Mastaplasta to accelerate their sales via Amazon advertising. The result? 100% YoY growth. 

What did we do?

We developed an Advertising growth plan to incorporate all advertising opportunities across all products. We launched and managed all four types of campaigns across 100+ products as listed below: 

  • Amazon Sponsored ads –  to target relevant keywords, products and categories. 
  • Amazon Sponsored Brand ads – to surface ads in prominent brand positions.  
  • Amazon Sponsored Display ads – to increase product awareness. 
  • Amazon Video ads capture shoppers’ attention as they scrolled through the search results. 

The Result?

  • Managed adverts for 100 + products
  • Over 100% YOY COGS Growth Rate 
  • 40% of annual sales are driven by advertising
  • Under 9% Advertising Cost of Sales ( ACoS)

We have been very impressed and grateful for the work put in on our Amazon advertising campaigns by D2D. They have gone above and beyond to provide a first-class service and have always been there to answer any questions and advise. 

Donna Clarke, MastaPlasta Ltd

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