Amazon Advertising allows sellers to grow sales quickly on Amazon. We are a verified Amazon Ads Partner and specialists in Amazon Advertising. We have worked with Amazon Advertising across multiple categories, including our favourite, Home & Garden related products from The Master Herbalist.
We were tasked to reduce the Advertising Cost of Sales (ACoS) whilst maintaining sales. The result – ACoS reduced by 17% with +60% YOY monthly sales growth.
What did we do?
As with all clients, we started by creating an effective, process-driven advertising plan that we could follow throughout. Following and implementing our process-driven plan means we can ensure we are effectively dispersing budget and time, focusing our energies on the correct advertising strategies for the client.
We built campaigns across all three ad types, Sponsored Products, Sponsored Display and Sponsored Brand. Some of our actions included:
- Target highly converting keywords whilst putting non-converting keywords as negative
- Re-structuring campaigns to spend the budget more effectively on high converting products
- Create effective brand campaigns by converting user keywords
- Implement Bid+ strategies to encourage more sales
- Defend our product pages, targeting our product pages
- +40% of Sales Driven via Amazon Advertising
- +60% Sales growth in YOY
- 17% reduction in ACoS
Prabhat was a great help improving our Amazon PPC, improving our ACOS and helping us increase sales. Thanks for your help.