Content, Infographics, Storefront and Advertising
In the dynamic world of Amazon sales, standing out is crucial. This is where Ladida, a Cambridge-based Amazon seller specialising in toddler toys, bouncers, swings, playmats, and carriers, found itself. The challenge was clear – how to thrive in a fiercely competitive market dominated by heavyweight sellers.
As a team, we engaged with a two-pronged strategy: Amazon listing optimisation and precision advertising. Our partnership to boost sales has been ongoing for the last two years. The results spoke volumes – a remarkable 45% surge in sales within the first six months, year over year.
But our role continues beyond optimisation and advertising. We provide Ladida with ongoing strategic support, ensuring they stay ahead in this ever-evolving marketplace. This case study delves into the journey, strategies, and successes that continue to drive Ladida’s growth on Amazon.
What did we do?
Elevating Amazon Content and Design –
- Amazon Content: We devoted our time to carefully reviewing all the content and ensuring it had the right keywords. In simple terms, we helped make the product descriptions and details clear and easy to find.
- Infographics and Store Design: Our creative team stepped in to create fantastic infographics and a storefront. Infographics made the products more informative, and the storefront made it easy for buyers to explore other options.
Amazon Advertising – We created a process-driven Amazon Advertising strategy that would help drive sales for 70 + products. Our campaigns were built across all three ads types: Sponsored product ads, sponsored brand ads and sponsored display ads.
- Launched Advertising campaigns for 75 products across all three types of ad campaigns
- 45% increase in sales YOY in the last 6 months
- 38% of the sales are driven via ads
- Total ACoS is under around 7%
Working with Prabhat and his team was a game-changer for Ladida. In the fierce Amazon market, where giants dominate, their strategic guidance and precision transformed our sales trajectory. Within six months, our sales surged by a staggering 45%, a testament to their expertise in Amazon listing optimization and advertising strategies. Their attention to detail, especially in elevating our Amazon content and design, brought clarity to our product offerings, making them easily discoverable. We’re not just surviving; we’re thriving, thanks to their relentless commitment to our success.
– Peter, Ladida