Amazon Product Launch
Amazon product launch is a significant part of Amazon strategy for any private label brand. It can help you increase your sales in a matter of days and weeks.
If the product is good with a competitive price, the product will sell well no matter what but using the proven Amazon product launch method, the impact can be quicker and on a larger scale. Amazon product launches include a mix of product promotions, higher and targetted bidding and a boost in reviews.
We worked with one of the “Hexeal” products recently, and our challenges were:
- To get conversion immediately
- To increase visibility in a category
What did we do?
Optimisation – Optimised listing content for shoppers and Amazon SEO
Product Photography – Created product images to display and explain the product visually
Reviews – Implemented review follow up process to gain reviews quicker
Product promotions – Created product promotions to increase ranking and visibility
Amazon Advertising – Created an Amazon Advertising strategy to improve product visibility, targeting keywords, competing for products and relevant categories.
The Result?
- Best sales rank improvement from no ranking to #1129 in Grocery
- Bestsellers position in a sub-category
- Product conversion rate 60% from 0%
- Ads conversion rate 40%
Prabhat has done a great job with limited support from us. He’s just got on with job and got results quickly. Exactly what we were looking for. – Chris Moore, Hexeal
