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Hexeal: Amazon UK Product Launch Case Study

Amazon Product Launch

Amazon product launch is a significant part of Amazon strategy for any private label brand. It can help you increase your sales in a matter of days and weeks. 

If the product is good with a competitive price, the product will sell well no matter what but using the proven Amazon product launch method, the impact can be quicker and on a larger scale. Amazon product launches include a mix of product promotions, higher and targetted bidding and a boost in reviews.

We worked with one of the “Hexeal” products recently, and our challenges were:

  • To get conversion immediately
  • To increase visibility in a category

What did we do?

Optimisation – Optimised listing content for shoppers and Amazon SEO 

Product Photography   – Created product images to display and explain the product visually

Reviews – Implemented review follow up process to gain reviews quicker 

Product promotions – Created product promotions to increase ranking and visibility

Amazon Advertising – Created an Amazon Advertising strategy to improve product visibility, targeting keywords, competing for products and relevant categories.

The Result?

  • Best sales rank improvement from no ranking to #1129 in Grocery
  • Bestsellers position in a sub-category
  • Product conversion rate 60% from 0%
  • Ads conversion rate 40%

Prabhat has done a great job with limited support from us. He’s just got on with job and got results quickly. Exactly what we were looking for.  – Chris Moore, Hexeal

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