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Safes: Amazon UK Advertising Sales Growth Case Study

Amazon Advertising

Amazon Advertising plays a significant role in driving sales because of its prominent positioning at the upper fold of the search result.

We know that Advertising sales help to improve the product ranking and overall growth in sales. This why we have partnered with midlands based Amazon Seller, Safes, who sell a range of safe, mailbox and key cabinets. Our partnership has increased its advertising sales over the past four years. 

Our goal in this account is to bring continuous growth in advertising sales, winning sales over the competitors. The market is very competitive, with a few large sellers. We took on the challenge and have never looked back. We saw a 166% increase in ads sales in the first quarter of this year, with a 10% Advertising Cost of Sales (ACoS).

What did we do?

Amazon Advertising – We created a process-driven Amazon Advertising strategy that would help increase sales for all the products. We built over 400+ campaigns. 

  • Automatic targeting – to explore and learn keywords that convert into sales
  • Manual keyword campaigns – to generate sales via keywords that were converting in auto ads across the three keyword match types – Broad, Phrase and Exact
  • Product/category campaigns – targeting competing products to appear on their product detail page
  • We also created campaigns with the most effective keywords, targets and products with the highest possible bidding 

The Result?

  • Launched 400+ Adverts with multiple targets
  • 10% ACoS ( Advertising Cost of Sales )
  • 166% increase in advertising sales in the 1st quarter of 2021 YOY
  • 91% increase in total sales in the 1st quarter of 2021 YOY
  • 9.6: 1 ROAS ( Return on Ads Spend)

Prabhat and his team have helped me transform my Amazon business, subcontracting my PPC has given me the time to focus on my product range and customer service. I can highly recommend DaytoDayebay. – Colin Plested

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