Enhanced Brand Content (EBC) page allows brand owners to enhance their listing with additional content and images in their product description. EBC is aimed to increase conversion and enhance brand on Amazon.
Amazon has simplified this process with a set of templates with set content space and images sizes. Currently, there are 5 templates to choose so you can find one that fits your needs perfectly. This is available free of charge to all brand registered account holders.
WE FEEL THAT THIS IS THE NEXT STEP FOR AMAZON TO ENHANCE NEW BRANDS AND BUILD TRUST
We have recently completed enhanced brand content for one of our clients. The brand content on their Amazon page was aimed to
- Raise brand awareness aiming for organic brand search
- Give prospects detailed information about the product and FAQs
- Clear product usage guidance
Visit live: https://www.amazon.co.uk/dp/B01MQI0LMT
Over a course of few months, we saw some increase in order item session % which is calculated by dividing the total order items by the number of distinct session counts for the selected time period.
So, it makes perfect sense to create EBC as it enhances your brand and increases conversion. We have seen an increase in competition and sellers are doing everything they can to protect and enhance their brands. Taking time to invest in your brand is a good way to deter potential competition.
If you would like to learn more about EBC packages please get in touch and we’ll get back to you with design options and pricing.