Enhanced Brand Content (EBC) allows brand owners to enhance their product descriptions for branded ASINs. Using EBC, you can describe your product features in a much more detailed way, including a unique brand story, enhanced images and text placements.
Research suggests when used effectively, Enhanced Brand Content can result in higher conversion rates (of up to 30%!), increased traffic and increased sales. EBC can be used to answer the most common customer questions, by providing relevant product details that help to drive more rapid purchase decisions and could even reduce return rate!
EBC is free of charge and only available to Professional Sellers who have been approved as brand owners through the Amazon Brand Registry process. Once approved, any product that is part of the registered brand qualifies for Enhanced Brand Content.
When setting up EBC, Amazon has simplified the process with a set of templates providing predetermined content space and image sizes. Currently, there are 5 templates available to choose from, allowing you the chance to find one that fits your needs perfectly.
Need help getting your brand registered on Amazon? We can help.