Amazon is one of the world’s largest retailers, and competition on Amazon from other sellers, brands and manufacturers has increased significantly over the last couple of years. This is why it is now really important to stand out if you are selling on the platform.
If you’re a brand and have a brand registry, you can create your very own Brand Amazon Store at no extra cost. This allows brands to improve the customer journey, keep branding consistent, and drive traffic to the Store via advertising and external sources.
Currently, Amazon Stores are available for Seller Central users with the brand registry or Vendor Central users.