If you’re juggling Amazon PPC campaigns, dayparting could be the tweak that gives your sales a proper lift. We recently experimented with it using AdLabs. Dayparting basically means adjusting your bids based on time of day, targeting peak hours when shoppers are most active. Let’s dive into what we found.

The Experiment Setup and Rules

We used AdLabs’ dayparting tool to spot busy periods in the account. It flagged 0700-1500 as prime time, so we applied a simple rule: +20% bid increase during those hours.

The Results: A Win All Round

After running it for a week, here’s what shook out:

• Spend: +19%
• Sales: +22%
• ACoS: -2.4%
• CVR: +4.7%

In short, we spent more but got better returns – lower ACoS and higher conversions mean efficiency up. That busy window really paid off, turning quiet bids into sales drivers.

Why Give Dayparting a Go?

It’s low-effort with high potential. It look me less than 30 mins to setup this trial. Tools like AdLabs make it easy to analyse your data and set rules. Start small: pick one campaign, test for a week, and scale if it clicks.

Fancy a quick chat about our test results? Get in touch – we’d love to help.