As an Amazon PPC consultancy, we’ve been working with a US-based author for quite some time, and one strategy that’s delivered real results is category target ads.

These ads let you target your book’s specific category on Amazon. Your book appears alongside competing products in the “sponsored related” section—think of it as prime real estate on product pages where shoppers are already browsing similar titles.

Launch the ad and give it a few weeks to gather data. Then, review search term report, filter out underperforming books by adding them as negatives, and refine weekly. Over time, this process hones your campaign, making it more efficient and driving better sales.

If you’re an author ready to level up your Amazon presence, category target ads are a game-changer. Need expert help? Contact our Amazon PPC consultancy today!