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Amazon Strategies Uncategorized

Amazon Prime – Brilliant way to lock customers

Customer Retention is the best way to grow your sales over period of time. Customer Retention costs less than acquiring new ones. This is the basic reason businesses try to encourage loyalty. Research shows one of the reason prospective customer do not buy is high shipping cost.

Amazon has cleverly rectified this problem with offering free delivery with minimum annual fee.Amazon’s strategy to lock-in customers with services like Amazon Prime and will help the retailer gain share in the online retail market.

“It also works because it exploits some very simple human psychology. Your best customers enjoy the pleasant, repetitive sensation of profiting from every purchase while your business still nets more money – either from the customer’s greater loyalty, or simply because the revised pricing causes them to spend more on your services overall.”
  Rory Sutherland, Campaignlive

Following Amazon prime strategy will be costly in the short run but will increase sales in a long term.

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eBay Strategies

How to Showcase your eBay feedback with Yahoo Pipes ?

Every new retailer’s aim to gain trust from the visitors which ultimately leads to sales. It is quite a lot of work and time to aggregate customer feedback. It is known fact that most of the online retailers start of eBay shop to start with. Why not showcase your customer feedback from eBay on your own site to gain customer’s trust !

The tool you need is Yahoo! Pipe, which aggregates your eBay feedback. This tool will let you create a RSS feed which you can turn into a widget with WebRss. You can easily grab code off WebRss and showcase it on your home page. Here, is the simple widget created for you




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Amazon Strategies eBay Strategies

Why somethings sells on eBay does not Sell on Amazon ?

Multichannel seller must have noticed what sells on eBay necessarily does not mean it will sell on Amazon and vice-versa. There could be various reasons.   

Ebay and amazon


Some are familiar with fixed price on Amazon and go for it as they normally do rather than waiting for the bargains on
eBay auctions.  The search results on Amazon are lesser than eBay since Amazon shows result by the product and then you can look to buy from different sellers whereas eBay shows result by all seller and you can decide on various criteria like prices, P  & P, Seller Seller Status.

Buy Box:

There clever “Buy Box” invention works very well on Amazon providing this facility to the good rated sellers with lower price of the item. Buyer buys without having to go through rest of the sellers. This speeds up the buying process. Absence of this facility on eBay may be a good reason when something sells better on Amazon.

Customer Type:

Delivery promise fulfilment is another factor that affects sales. Most of the eBay customers asks “Where is my item ?”
even if dispatch emails are sent and they are made aware on the listing the expected delivery time.  This normally does not happen on Amazon. Probably Amazon customers are more convinced on Amazon delivery time compared to that of


Experiences buyers who had negative experience with eBay has good opportunity to switch to Amazon. Unlike eBay
Amazon has their own Warehouse for stock and dispatch orders themselves which is very important factor to build up trust among the buyers.

Product Reviews:

Amazon has user generated product reviews that speeds up the sales thought process resulting sales unlike that on eBay. 

These may not be good reasons for selling on Amazon but the fact is the Amazon is growing more that eBay and don’t forget more stores = more salesIf you can, always try to add sales channel. It does not hurt to try Play Trade, Asos Market Place or eBid.


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Customer Relationship Management

Recycled Packaging, Is this any good ?

Sense of recycling is increasing. With reduced polythene bags being given out from Super Market shows companies are actually helping to reduce the waste. Why not take advantage of this thought and recycle the packaging to complete the online orders ?

You can easily source the cardboards from your local businesses alike Cash & Carry and don’t forget McDonand’s. Most of businesses are happy to get rid of their recyclable waste for nothing. One thing I got to admit that their Fries Boxes are the strongest among all. What about “bubble wraps” ? These can be replaced with shredded paper or used shrink wraps. The main aim is to secure the Packaging and job is done without spending a penny !

How would customer take this ? Like I mentioned earlier most of the customers have sense of reducing waste. But DO REMEMBER to pack gift items like Fragrances in a best packaging available. At Concord Extra we have used this method from past three years and haven’t had any complaints.

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Amazon Strategies

Amazon Feedback, why is it important ?

Customer feedback is the normal way of checking out the seller. Trust is gained or lost immediately with feedback. For this simple reason, feedback is important. Better feedback results in better sales conversion. 

It is a fact that 90% of Amazon customers fail to leave feedback.  Most of the time customer are good and leave positive feedback but there are some portion who are dissatisfied and it is always good to pay attention to these customers. Always communicate with customers clarifying the problems. Let them know what is expected. Most of the time negative feedback is received when unexpected things happen. If order processing is delayed, explain why. If there is a faulty item offer a refund or replacement. It is best to do so as soon as the problem is reported. Do not wait till you get the faulty item back. It is obvious that you get positive feedback when you satisfy your customers. I am not denying that you will always get odd ones who leave negative feedback before contacting you regarding the problem. However, you can always reply to their feedback professionally.

Amazon feedback is important to win “buy box”. The “Buy Box” is the box on a product detail page where a customer starts the purchase process by adding an item to their shopping basket. Even if your price is higher you will win the buy box provided that you have better feedback. Your sales are maximised! I came across Amazon Service called “FeedbackFive” which is clever enough to request your customers to leave feedback. Proactive communications can also let your customers know that you care about their buying experience, and can give you the opportunity to address issues before they become a larger problem.

Winning Amazon Buy Box

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eBay Strategies

What can you get out of eBay Detailed Seller Ratings ?

eBay buyers are very smart consumers who have not been well informed regarding the  feedback rating system – DSR’s.

Detailed Seller Ratings - DSR

Based on the above definitions, it would mean that:

  • the description was accurate
  • you were satisfied with the communication
  • you felt the item was shipped quickly at a reasonable cost

Unfortunately, the reality is that any rating lower than 5 eBay feedback star eBay feedback stareBay feedback stareBay feedback stareBay feedback star‘s can have a significant negative impact on sellers and the eBay community as a whole because eBay has structured the system to reward sellers with over a 4.5 average, and to penalize sellers with under a 4.5 average.

Yet from the wording of the allowed ratings a buyer would never know this and most would naturally assume that a 4 star rating is a very good rating. After all, staying in a 4 star resort is considered to be very good in the real world and 5 star resorts are rare (and extremely expensive).

If a seller has a 4.6 or lower rating, eBay will penalize that seller by disadvantaging that seller’s items in search, and they will lose any eBay fee discounts they may have previously enjoyed.

What does this mean to you, as a buyer?

Unfortunately, what this can mean is higher prices. The more fees eBay sellers pay, the more they must charge for their items. When a seller’s items are disadvantaged in search, sales slow and prices increase.

Sellers understand they must earn your positive feedback and want to hear from you if you feel that the transaction was less than a positive experience. We strongly encourage you to email the seller with any problem and allow them the opportunity to resolve your issue. People are basically good and that most problems can be worked out amicably between the two parties.

Did the seller:

  1. Quote the shipping price in the original auction listing?              
  2. Ship using the method stated in the auction?
  3. Pack the shipment safely, using appropriate packing materials?
  4. Charge a reasonable shipping price, compared to other online sellers?

The answers to these questions should guide buyers toward the correct star rating.

eBay’s Performance Reports helps you to find out the areas of improvement. The charts gives you insight of what actually is going on and where you should target your improvement.

  • Low ratings trends chart shows the percentage of low ratings (1s and 2s stars) over total ratings for the past 12 months. If low ratings are increasing, take action. If low ratings are decreasing, you’re doing the right thing.

  • Areas for improvement chart shows groups of similar comments by buyers when they leave Feedback. If you see a high number of the same comments, you’ll be able to address this area.

  • Low ratings vs. sales prices chart shows which price range receives the highest percentage of low ratings.

  • Low P&P ratings by region chart shows if low ratings are unique to a particular region in the UK.  If so, you may want to use a different postal method, or communicate that there may be delays to these buyers.

  • Low ratings by category chart shows the distribution of low ratings by item categories. If you’re receiving low ratings in a certain category, you may want to investigate your processes in these categories to find the problem.

You are now in control of your performance. The quicker you take action the quicker you get benefit. You need to remember that the changes to be require lot of time but it worth the result

eBay Top-rated sellers receive the following privileges and benefits:

There is tool called DSR Selling Report which gives you last 30 days. After making changes keep an eye on the ratings chart or DSR Selling Report to check if your recent action helped or not.

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eBay Strategies

Can eBay Be Used as a Customer Acquisition Tool?

eBay is very important customer acquisition tool because you have a customer who already trusted you to spend money !  Here are some suggestions, they are not exhaustive and they may work in some categories and not others: First, eBay considers every registered user as their customer, but in reality, eBay’s only customers are the sellers who pay them fees, so if an eBay user buys from you they are now your customer. You need to treat them as such.

Provide a mailing list opt-in option on your website so that you can reach out to them with specials and other marketing initiatives. You can download sales data which includes your customer email address. You can then send your customer customised thank you or dispatch emails with opt-in options. There must be incentive for the customers to visit your store like free shipping or discount on first purchase. eBay marketing is targeted marketing and very effective as they are already your customers and you know what they want to buy.

Research your eBay competition. Check their completed sales to see what is selling. Identify, through your sales history, those items that have the highest potential for success and list them in core. Use store inventory for potentially less successful product that will add breadth to your eBay listings and provide additional exposure. The key here is to limit what you list on eBay. Only list items on eBay that you have the most confidence in. Clearly spell out that you have a far greater selection of product on your website and if possible use checkout redirect to allow them to complete their order on your website. Some customers don’t like this so weigh your options. Do not go overboard on your eBay listings or your expenses will quickly get out of control. Remember, the key is to use eBay as advertising so come up with a budget you can live with and limit what you list on eBay. Use eBay’s sticky apps like MyWorld, Guides, Wiki’s , Blogs and place a link to you website on your About Me page to introduce yourself to potential customers. Please read eBay TOS (Terms of Service) to make sure you are not violating any rules.

The key to using eBay is changing your mindset. Once you see eBay as a marketing tool you can use your creativity and product knowledge to drive your customers to your website.

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eBay Strategies

10 eBay Selling Tips

Our market is extremely competitive on eBay there are to boost sales. Here are 10 eBay selling useful tips.

Getting the click – Our first goal was to increase the amount of clicks we were getting, based on the same number of listings.

1. Work on the product image – The product preview image which buyers see in their search result can really make a difference. It will help your listing stand out in the sea of listings and you can use it to communicate a marketing message, such as ‘same day dispatch’ at the bottom of the image.

2. Experiment with product titles – After optimising your image, look at the product title with the aim of making it more appealing to buyers. By all means do experiment, but don’t forget to keep the product keywords in the title. My suggestion is to use the matrix of [product title – Unique Selling Proposition], for example [ipod leather holder in black – cheapest on eBay], [ipod leather holder in black – get free gift], [ipod leather holder in black – free delivery] etc

3. Make the title stand out – After experimenting and based on the clicks and sales that each title received, pick one and make it stand out. To achieve this, you can try to place uncommon characters in the title (those which eBay permits such as <>,# etc), use upper case for the first letter of each word in the title, place your phone number, use symbols and so on. The important step is to keep your keywords in the title and just experiment.

4. Use enhanced listing wisely – eBay’s own tools to enhance your listings are great, but come at a price. For some products it’s worth using the bold and sub-title option in particular. Use the sub-title field to provide further product description and include a call to action.

Convincing the unconvinced – Our second goal was to reduce the amount of pre-sale inquires we received because they highlight buyer’s question marks. If listings are unclear then potential buyers will simply move onto another seller.

5. Write your own product description – Great product copy is essential for getting the sale. It should address all the concerns buyers have before buying the product and provide an accurate description of what they’re buying. We found it useful to include answers to questions buyers were asking and to show why we’re different from our competing sellers within the copy. If your idea of a product description is to copy and paste the manufacturer’s description, it might not be enough. Write your own.

6. Work on product offers – If you also sell away from eBay, for example in your standalone store, you know the value of product merchandising and offers. The same should be applied to your eBay store to make your offer more convincing. Consider offers such as free gifts, upgraded delivery methods, discount on future orders and more.

7. Pay attention to feedback – Many buyers scan through your feedback before buying. Try to follow up with buyers to get as much feedback as you can and in particular ask buyers to rate you. If negative feedback was left, take the time to publicly respond to the feedback and accept the blame (if that is, it’s your blame).

Closing and getting the sale – Our third goal and the holy grail for any eBay seller was to get our figures up.

8. List your call to action – The same with any type of advertising, you want to direct buyers to take an action. If your listing page is long, place several calls to action across the page.

9. Offer alternative payment options – The vast majority of eBay buyers are likely to use PayPal as their payment means. Some however might want to pay by credit card or cheque and some by telephone order. By offering those options you’re creating a competitive advantage over your competitors.

10. Prioritise eBay customer service – eBay buyers are expecting high levels of customer service from your part, but most will look for it after the sale. If however you offer exceptional service before the sale takes place, you might capture the buyer while they’re still signed in on eBay and it reinforces your credibility.

from Mark

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Amazon Strategies

Is Amazon another growing sales channel ?

Amazon holds very high expectations for the retailers it approves to sell on its marketplace. Amazon’s high standards, coupled with a great number of data requirements, make this marketplace unlike most and difficult for online retailers to navigate. Amazon’s goal is to put its customers first in order to create the highest quality shopping experience available on the Internet today.

ChannelAdvisor’s customers saw a same-store-sales growth on Amazon of 77% in February 2010 and 75% in January 2010, which proves that online retailers should be priming their businesses to make the most of this revenue opportunity. ChannelAdvisor has identified the best practices to make sure your product listings are not only found by shoppers, but also appeal to shoppers on Amazon. Learn how to optimise search terms, product descriptions, details, images and more to make sure you’re positioning your products to  sell more on Amazon.

Download this White paper by Channel Advisor 

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