Recently Amazon’s headlines told us that Amazon has changed search term character limit to 250 characters from 1000. Many already knew this to be already in action sometime ago and it is normal for Amazon to roll out test features without informing sellers. There is still confusion because seller central product listings still shows 1000 character limit for each field of search terms. To clarify situation, I was in touch with Amazon sellers support and here’s their answer:
Few other key points about search terms:
- Search terms can be different for vendors – some accounts show 400 characters limit
- Search terms are additional opportunity for sellers to rank product on search
- Not many sellers seem to use this functionality wisely due to lack of time or understanding about how it works
- Comma is not required
- Misspellings are not necessary but brand name misspellings are
- Repeating words are not necessary
- Using competitor brand name does not result your product
- Using competitor brand name can help display your products on product details page with Automatic Sponsored Ads
- Here’s one example of search terms being shown in search
- Use competitor keywords – use REVERSE ASIN search in sonar tool
- To find out if your search term is indexing or not use ASIN + search term
