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Tag Archives: data-driven decisions.

Amazon

Learn Amazon SKU Level Performance 

As an Amazon seller with many products and variants, staying on top of essential Key Performance Indicators (KPIs) for each item can be challenging. Neglecting to monitor these metrics, such as Best Seller Rank (BSR), sales, returns, and profit, can lead to negative trends and missed opportunities. To help Amazon sellers, sellerboard has developed a trends tab dashboard that provides comprehensive insights into your product performance, enabling you to make informed decisions and optimise your business strategies. Here’s how it looks:

“If you have a sizable product catalogue on Amazon, it’s crucial to have a streamlined system to monitor key metrics. Quickly identifying negative trends and making data-driven decisions is essential for maintaining a successful Amazon business.”

How does It work?

With the Trends tab, you can effortlessly navigate your KPIs and monitor performance over different time frames. For example, let’s say you want to assess the refund rate of your products. Select the desired KPI, such as the refund, and choose a specific time frame. The Trends tab will generate a table displaying the performance of all your products, month by month, along with the corresponding KPI values and the percentage change compared to the previous month.

Identifying Problematic SKUs: 

Sorting the table in the Trends tab provides immediate visibility into your problematic SKUs. By examining the month-to-month changes in BSR, you can quickly identify products that experienced a drop in ranking. This valuable information empowers you to take necessary actions, such as adjusting prices, assessing product quality, or running targeted advertising campaigns, to reverse negative trends and optimise your sales performance.

In this BSR screenshot below, the 4th product BSR is reduced in the current month compared to the rest of the products. So, review ads performance and pricing to boost the BSR. 

In the competitive marketplace of Amazon, proactive decision-making based on accurate data is essential for achieving good results. With Sellerboard , you gain access to a range of powerful tools such as inventory management, reimbursements for lost and damaged stock, FBA error handling, PPC optimization, and listing change alerts. By leveraging these comprehensive features, you can enhance your Amazon business, make data-driven decisions, and thrive amidst the fierce competition.

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