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Tag Archives: Getting insight out of your website using Google Analytics

eCommerce

Digital Marketing Training – Torfaen Business Centre

We have lined up Series of Digital Marketing Training in Torfaen Business Centre. This will be carried out in partnership with Allsorts Tranining. 

1.      Creating Email Campaigns with Mailchimp

Thursday 4th July 2013, 6:00 – 8:30 pm, £35

This is a practical seminar will introduce Mailchimp, one of the Forever FREE Email Marketing software. This workshop is ideal for those want to grow their business with Email Marketing.  This workshop will take you through the basics & equip you to start using Mailchimp for your business immediately.

The seminar will cover:

  • Brief introduction of Mail chimp capabilities
  • Creating Email Lists and Segmentation
  • Setting up Email Campaign for Desktop and Mobile
  • Measuring Email Success
  • Automatic Email Messaging

Thursday 4th July 2013, 6:00 – 8:30 pmBook Online Now

2.      Creating a Digital Marketing Plan for your business  

This Digital Marketing Planning seminar gives you the roadmap for your business digital strategies prioritising your digital activities for immediate and long term gain.

The workshop will equip you with understanding how digital marketing plan can help you grow you online business in an increasingly multi-channel environment with structured digital activities.

The seminar will cover:

  • Marketing concepts and application
  • Successful business models
  • Factors affecting your digital activity and plan
  •  Creating the digital marketing mix that work
  • Developing a marketing plan

Thursday 1st August 2013, 6:00 – 8:30 pm -£35   Book Online Now

3.      Social Media for your business

Social Media for business seminar provides an effective practical tactics of using social media platforms, Facebook, Twitter and Google Plus. This interactive seminar will look into individual business scenario for immediate implementation in your business.

The seminar will cover:

  • Understanding Social behaviour & Technologysocial-media-for-your-business.jpg (504×337)
  • Principles of Engagement
  • Social Media Success Stories
  • Combining Social Media with Email Marketing for better result
  • Creating Social Media Plan for your business

Thursday 22nd August 2013, 6:00 – 8:30 pm -£35 Book Online Now

4.      Blogging for Business

This introductory seminar is for people who are considering writing a blog or developing a blogging strategy for their business. You will find out whether blogging is right for you, how to write an engaging blog and deal with comments. You will discover how blogging strategy can help you create new leads and engage current customers.

The seminar will cover:

  •  What is a blog?
  • What are the benefits of blogging?
  • Importance of content and writing an engaging content
  •  Creating Blogging strategy for your business
  • Measuring Blogging Success

To Be Arranged  ( Please let me know if you are interested)

 

5.      Getting insight out of your website using Google Analytics

This introductory seminar aims to given you an understanding the importance of insight our of your website. You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed
correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

The seminar will cover:

Introduction to Google Analytics

  • Metrics types
  • Content reports
  •  Traffic sources
  •  Device types
  •  Campaign tracking for social, e-mail and Google Ads.
  • Google Ad Words Integration
  • Goals and funnels
  • E-commerce tracking

To Be Arranged (Please let me know if you are interested)

We also offer in-house courses to equip your team with digital strategies and tactics to grow your on-line business.

VENUE: Torfaen Business Centre, Panteg Way, New Inn, NP4 0LS

CONTACT: 01495-762615  or 0751 88 39629  for bookings or further queries

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