We have been working recently with a Cartridge Manufacture based in Ireland. Though our ultimate aim was to improve sales we went through some key elements of listings to get there. Here’s what we did
#1 We found out that the listing lacked image that actually depict what product is in search so we created new product with actual cartridge, branded box and colour on the top right. Here’s how it looks in search
This has positive impact on increasing conversion.
#2 We worked on titles and added popular search terms “Replacement Cartridge”. This increased product impressions and ultimately sales.
#3 We worked on product description to make it more readable. We made Model number bold as customers look for
the replacement cartridge for the model of the printer. We also made rest of the description reader friendly with bullet points.
Description becomes critical as there were detailed information about the product. Also, on mobile devices description is seen first then key features. 
#4 After working content we rolled out Automatic PPC ads which generated additional sales.
#5 Product reviews are important doubtless and we created a template and started communicating actively with previous customer to write product reviews. We saw result within 24hour and we will continue to do so.
These are very easy to use methods that every businesses should consider following. Content is definitely the key, if you don’t have rich content it will be very difficult to get the conversion. We are here to help so, just give us a call on 029 02236 2596 or 0751 88 39629 or email us if you have any questions.
