Are you aware of the untapped opportunity to strategically position your video ads on top-of-search placements on Amazon? In this digital era, where visual content holds significant sway over consumer decision-making, leveraging video advertising is paramount to capturing audience attention and boosting sales. However, not all video placements on Amazon are created equal. In this blog post, we’ll explore a powerful placement option many advertisers overlook: redirecting Sponsored Brand campaigns to Amazon Stores for top-of-search visibility.
Limited Video Placements on Amazon
The video placements on Amazon are limited, typically allowing only one video per page or, occasionally, more. These placements serve as valuable real estate to showcase your products and engage potential customers.
Video Ads to one product detail page
Creating a Sponsored Brand campaign that redirects customers to a Product detail page is a natural choice for video advertising. However, this approach launches a regular video campaign that we commonly see on the search engine results page (SERP). While it can still garner some visibility, it needs to capitalise on the potential impact of your video ads fully.
The Game-Changing Top-of-Search Placement:
The true game-changer is redirecting your Sponsored Brand campaign to an Amazon Store as seen on the screen above. By doing so, you unlock the power of top-of-search placements, positioning your video ad prominently among search results. This coveted placement captures the attention of potential customers, setting your brand apart from the competition.
Despite its potential, the top-of-search placement needs to be more utilised by many advertisers. You can gain a competitive edge with this valuable placement by seizing this opportunity.
Considerations for Top-of-Search Placements:
It’s essential to note that directing traffic to an Amazon Store rather than the specific Product Detail Page, has a minor drawback. Customers will need to take an extra step to purchase your product. To address this, we recommend running two versions of your video ad—one redirecting to the Store and another to the Product Detail Page—and carefully analysing conversion rates to optimise your strategy.
In conclusion, understanding and leveraging the potential of top-of-search placements for video advertising on Amazon is vital for maximising your brand’s visibility, engagement, and sales. By redirecting Sponsored Brand campaigns to Amazon Stores, you can secure prime real estate on search result pages, capturing the attention of potential customers and driving conversions.
Don’t miss this opportunity to create a lasting impression through captivating video ads. Book a call with Amazon advertising experts to discuss your brand’s video ad placement.