Amazon’s auto campaign provides sellers greater access to granular data to understand customer keywords. In this blog post, we’ll explore five ways to leverage auto-campaign data to boost your sales and drive business growth.
Control your Spend across Targets Groups –First, review the data on impressions, clicks, spending, orders, and ACoS to identify which targets are performing well and which are not. Then, adjust individual bids for each target group to boost performance. In the example below substitute target group has a better ROAS, so we can increase bids to test if it can bring higher sales.
Disable Non-Performing Targeting Groups – Identify underperforming targeting groups using the Sponsored Products Targeting Report and disable them to funnel more budget to better-performing ones. Use targeting report as seen below:
Exclusively Target a Group – Set up groups focused solely on a specific targeting to collect data. Disable all other targeted groups to get clean, uncontaminated data as seen on this example below:
Harvest New Keywords: Use the search term report to identify buyer search terms that convert. These keywords are used to create a manual keywords campaign.
Block Poorly Performing Keywords and Product Targets – Use negative keywords and ASINs not generating sales, as seen in the example below, to lower the wastage.
The auto campaigns provide sellers with valuable insights on user keywords and ASINs. Auto campaigns can be your first step for creating a better manual Amazon advertising ad.
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