Amazon undoubtedly has disrupted retail and has often raised the bar to reach customer expectation. Sunday deliveries were not usual until Amazon started to deliver on Sundays, Next delivery was not normal and it has become normal now with Amazon’s Prime delivery.
Amazon is now set to disrupt advertising, where Google and Facebook are dominant players. We are already seeing this, with some brands shifting up to 60% of Google search budgets to Amazon. No wonder digital agencies are jumping into this.
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For any Amazon seller to succeed on Amazon it is important that we know the whole ecosystem of Amazon. In fact, successful advertisers can be the seller themselves because they understand how Amazon actually works.
Amazon advertising is a unique opportunity that was not available10 years ago when I first started working with Amazon sellers. We must understand how the buy box works, how reviews work, how Amazon FBA works to succeed. Sometimes, it is best not to work with typical KPIs like ROI, because Amazon Advertising is a great way to raise your brand awareness which in itself is a positive outcome.
In this simple guide, I have focused more on Sponsored Product Ads, giving practical tips and information that can be implemented immediately to help grow your sales. In the second phase, I will be writing more about Sponsored Brands and Product Display Ads. Happy reading!
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