Amazon has launched expanded product targeting for Sponsored Products, now accessible through the advertising console and Amazon Ads API. Check out some FAQs below:
Q: What is expanded product targeting?
A: Expanded product targeting allows advertisers to target their preferred products and reach related products simultaneously with one click. It includes substitute products, complementary products, and frequently viewed and purchased items.
Q: How do advertisers use expanded product targeting?
A: Advertisers can use expanded product targeting by ensuring that the expanded box is selected while adding product targets and then clicking the add button for the targets with an expanded.
Q: Why is an expanded product targeting important?
A: Expanded product targeting enables advertisers to automatically target products similar to their individual product target, which can help them discover additional product targets and simplify campaign management and optimization. It can also engage shoppers more deeply during their shopping journey.
Contact our Amazon Ad experts today to learn more about how we can assist you in creating effective Amazon Ads.