Over the last decade, Amazon has grown massively. When I was first managing an account for a company 10 years ago, we were seriously debating whether it was the right move for us to sell on Amazon… Recent reports show that now about 52% of products sold on Amazon is via third-party sellers. This just goes to show how much potential Amazon has for you.
Based on our clients, we have found that Amazon now contributes to roughly 60% of their online sales – which is a huge chunk! This makes it no surprise that more and more sellers are joining Amazon, and the competition is growing. That being said, just because Amazon is a crowded marketplace, it does not mean you don’t have the chance to win if you do it right.
As experienced Amazon Consultants, when we work with brands and retailers, our initial focus is on Amazon SEO. We optimise listings as a priority, reviewing title, search terms, bullet points, images and descriptions. Our concept is simple if your product detail page is not correct or optimised you will either pay a lot for advertising or you will rank poorly organically.
Once your product page is optimised, the next step is to invest in Amazon PPC. It is not an option to ignore paid advertising any more, with a large number of sellers now on Amazon. Plus, it helps to gain your initial sales, reviews and brand awareness, which may take longer if you do not utilise PPC.
To manage Amazon PPC, a process driven approach is the right way to go forward. We follow our 5-step rule for any accounts we work with and this has proven to be successful. With most accounts, we work towards an ACoS of 10% down to as little as 5%.
Looking to grow your Amazon Sales, get in touch with Amazon PPC Consultant >>