Amazon

Amazon SEO and Marketing Training Course

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We are back in Brighton next month with Amazon SEO and Marketing training. This is a full day session aimed at anyone selling on Amazon.

In the past, this training was attended by brands and agencies. So, it is open to anyone looking to extend their Amazon SEO and marketing knowledge.  This is a practical course with an opportunity for you to get answers to all your account related questions. By the end of the course, we expect you to go away with a process driven clear Amazon growth plan to implement immediately. Check out topics below and if this is a right fit, get yourself booked here >>

Topics Discussed Include:

  • Understanding how Amazon product ranking works
  • How to be eligible for the shoppers Alexa searches?
  • Product listing optimisation best practices & examples
  • Amazon product reviews best practices
  • Amazon content rich A+ page, enhanced brand content and Amazon stores
  • Introduction to Amazon marketing services: sponsored, headline search and product display ads
  • Campaign structure examples and best practices
  • Keyword research tools and best practices
  • Keywords Types – when to use broad, phrase, exact match
  • Automatic campaigns vs manual campaigns
  • Advertising Reporting: metrics, action plans, search term reports
  • Optimising sponsored ads: managing bids, negative keyword best practices, leveraging bid +, optimising product copy with converting search terms
  • Headline search best practices
  • Product display ads best practices
  • Process driven Amazon paid ads checklist for marketers
  • Amazon product launch best practices
  • Increase product visibility with FBA ( Fulfilment by Amazon ), Pan-EU FBA
  • Winning the buy box – proven methods
  • Avoid price war with product differentiation
  • Amazon product repricing to maximise sales
  • Avoiding Amazon suspension and suspension appeal best practices to reinstate your account
  • The best productivity tools for Amazon sellers
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