In a groundbreaking move at the unBoxed 2023 conference, Amazon Ads unveiled a revolutionary self-service ad solution, Sponsored TV, designed to empower brands of all sizes on Amazon U.S. This innovative streaming TV advertising platform marks a significant shift, making TV advertising accessible and cost-effective for emerging and established businesses.
Breaking Down Sponsored TV: A Game-Changer for Brands:
Amazon Sponsored TV is a self-service ad solution that enables brands to connect with audiences on streaming TV services, including Amazon Freevee, Twitch, and third-party streaming TV services through Fire TV apps. One of its standout features is the absence of minimum spend requirements, offering flexibility and affordability to advertisers. Amazon’s machine-learning optimization models power it; sponsored TV leverages first-party shopping and entertainment signals to create relevant and engaging ad experiences for viewers.
Why Sponsored TV Matters for Small and Medium-Sized Brands:
Traditionally, TV advertising has been perceived as reserved for big brands with substantial budgets. However, Sponsored TV breaks down this barrier, providing self-service controls, measurement tools, and essential creative support. Small and medium-sized brands can now tap into the vast audience of cord-cutters with ease, using their existing assets or leveraging Amazon’s creative services to craft compelling ad campaigns.
The Key Features of Amazon Sponsored TV:
- Budget Flexibility: No minimum spend requirements, allowing advertisers to set their own daily budget caps.
- Bidding Strategy: VCPM (Cost-per-Thousand-Impressions) model for efficient and targeted ad placements.
- Precise Targeting: Reach specific audiences based on content interests and in-market categories, with the option to refine targeting to sub-categories.
- Product Focus: Each campaign focuses on a single product, ensuring a streamlined and impactful promotional approach.
- Creative Options: Advertisers can use custom creatives or leverage Amazon Ads Creative Services for professional video production.
- Interactive Elements: Sponsored TV ads feature interactive overlays and burnt-in elements, enabling viewers to engage with the brand directly through QR codes and remote control actions.
Getting Started with Sponsored TV: A Seamless Experience:
Setting up a Sponsored TV campaign is hassle-free. Advertisers can create campaigns within a few clicks using the Amazon Ads console or the Amazon Ads API.
Sponsored TV ad Step by Step process
Step 1 – Name the campaign, choose start/end date, choose daily budget.
Step 2 – Add one product for advertising
Step 3 – Choose Targets – you can either search caegories or browse audience in different categories
Step 4 – Upload video upto 30 seconds ( You can re-purpose your sponsored brand video )
Embrace the Future of TV Advertising with Sponsored TV:
Amazon Sponsored TV represents a paradigm shift in TV advertising, democratizing access for brands of all sizes. With its user-friendly interface, budget flexibility, and powerful targeting capabilities, Sponsored TV is poised to redefine how businesses engage with their audience on the largest screen in their homes. Embrace the future of advertising, boost your brand’s visibility, and connect with new customers—Amazon Sponsored TV is your gateway to transforming your TV advertising strategy. Stay ahead of the curve and reachout to use for your brand’s presence with Sponsored TV today!