Would you like to make your Amazon Sponsored Products campaigns work harder for less money? Amazon has a nifty feature tucked away: built-in audience bid adjustments, as seen below.
In our case, we are targeting “high interest based on shipping history” – these are folks who’ve bought similar items lately and are primed to convert. By bumping your bids for this lot, your ads pop up exactly where they’re most likely to click and buy.
Quick steps:
- Jump into your Sponsored Products campaign.
- Head to Bid Adjustments (under targeting).
- Spot the audience options and increase the bid for “high interest based on shipping history” – say, +50% to start.
This way, you’re focused on the ready-to-buy.
Real Results from Our Tests
We gave it with +100% bid adjustment (a bit aggressive, mind). The outcome? 38% ACOS – that’s 4% better than our campaign average. Solid win, especially since these audiences drive engaged traffic without the usual waste.
We’re tweaking next: dialling bids down to +50% or +75% to see if we can squeeze even more efficiency. Early days, but it’s clear – small changes here can sharpen your whole setup.
Test It Now
Amazon’s always tweaking its ad game for better efficiency, so jumping in early gives you the edge.
If your ACOS is playing up or you want a quick live audit, get in touch – we’d love to chat about your account. Start testing today and watch those sales tick up.
