Amazon has quickly become the go-to place for online shoppers over the last few years, and to back this I have met hundreds of Amazon Sellers who claim their Amazon sales have taken over other marketplaces, significantly.
Amazon’s growth across Europe comes from an increasing product range, customer loyalty and trust, quick delivery and an easy returns system. One report suggests that 47% of consumers in Germany frequently shop with Amazon frequently, 30% of consumers in Italy and 22% of UK consumers considered themselves to be loyal Amazon shoppers.
Consumer loyalty is the key to Amazon’s success and Amazon Prime is the main driving force. Research suggests that more than half of internet users in Italy, Germany and the UK have a Prime account.
With all of this in mind, it is clearly important for any online seller to be selling on Amazon. However, it can be difficult to build your presence, if you’re new, on Amazon, as well as increase your presence if you’ve been selling for a while but struggling to grow. It is vital to know exactly how to use the channel, and learn the full aspect of Amazon. This is why we have developed the successful Amazon SEO and Marketing course at BrightonSEO. We have been doing this many few years and our course content is up to date with Amazon changes.
In the past, we had a mix of agencies and brands and it is an interesting day packed with strategies to build your Amazon business. Understanding Amazon SEO and its marketing capabilities are a part of the day alongside operational knowledge of Amazon. We will explore both Amazon Seller Central and Amazon Vendor Central during the day.
Who has attended?
Also, just to say thanks for a fantastic training session last Thursday. You broke down all elements of Amazon SEO so well that it was really digestible, easy to understand and most importantly, actionable. I feel much clearer now on how to approach Amazon SEO and look forward to getting my teeth into a few campaigns. I’ll happily recommend you as a trainer and consultant to anyone needing these services!
Petar Jovetic, Head of SEO, Impression
Alongside our core content, during the day we talk through some common challenges shared:
- Product reviews best practices and tools
- Creating a progressive advertising plan
- Some of the best Amazon tools
- Enhanced content, A+ best practices
- How to improve rankings?
- Dealing with Multiple languages & SEO
- How to deal with support to get a quicker resolution
- How to ensure listings are compatible for Alexa
- Optimising PPC for a low ACoS
- Product listing best practices
- Moving between vendor and FBA, potential pros and cons
- Getting focus for an investment: advertising, deals or vine reviews
This training session is delivered in a small group creating a comfortable environment for you to ask any questions. At the end of the day, we will be working on your Amazon growth plan which you can build on when you are back to your work.
Our next session is in April 2020 and get your ticket here >>