Category : Amazon

Amazon

Amazon: Condition notes are no longer accepted for products listed as new

Amazon stopped all condition notes for product listed as new from the last week of February. This may have not have Amazon New products condition notesgreater impact on large number of sellers but there are some sellers selling large product taking advantage of this note to include contact number to get in touch if buyers are from not from mainland UK.

If you do have products listed as new with condition notes, the condition notes will be removed from the offer listing page. You will still be able to see  the notes made in regards to an older listing. Here’s one  example .

Generally this notes has been brilliant for sellers – for example, to include expiry date of a perishable item. But this feature has been misused massively. Checkout this example

Amazon New products condition notes japan

 

Have you been affected by this change ? Let us know your thoughts.

 

 

 

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Amazon

So What is Amazon’s new Return Dissatisfaction rate?

Amazon seller metrics is a good way of tracking performance and often we overlook this only to find our account Amazon Return Dissatifaction Ratesuspended because of one the metrics going below Amazon’s target. We have been seeing Return Dissatisfaction rate for sometime and there was a question asked if this affects your account health.

So what is Return Dissatisfaction rate?

Amazon says – “The Return Dissatisfaction Rate is the percentage of valid return requests that were not answered within 48 hours, were incorrectly rejected, or received negative customer feedback.” It measures how happy customer is with their return experience. It looks into three main areas once return is processed

  • Negative Return Feedback Rate
  • Late Response Rate
  • Invalid Rejection Rate

Does it affect your Account health or seller ratings?

Return Dissatisfaction Rate does not affect your account, and is not visible to customers. It is designed to capture the customer’s sentiment, which can sometimes change. If you feel that you did the right thing to a specific order but the customer is not aware of that or accidentally answered the survey differently than they meant to, feel free to reach out to the customer and ask that they re-take the survey by going back to the link in their email. Amazon counts the most recent response. 

Can high Return Dissatisfaction rate cause suspension?

Your account would not get suspended nor would your main metrics not get affected once your Return Dissatisfaction Rate is at risk.

The Return Dissatisfaction Rate is the percentage of valid return requests that were not answered within 48 hours, were incorrectly rejected or received negative customer feedback.

** I hope this clarifies more about Amazon’s new Return Dissatisfaction rate. If you have any question about Amazon’s metrics, please get in touch. We also provide Amazon account audit report which can be helpful to know more about how you can maintain or improve your Amazon account health.

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Amazon

Amazon Shipping Settings for Large and Bulky Items

 

amazon-shipping-settings-for-large-and-bulky-items

Amazon shipping settings allows sellers to alter deliver time and cost based on weight and price of the product but does not allow changing price based on various UK regions. This has been painful for sellers of large items because this leads to cancellation of orders to Northern Ireland, Scottish Highlands and Jersey. To get things moving forward we noticed postage exclusion note on product page. This has been acceptable practice like this product. Some sellers have included contact number to arrange additional payment like on this listing. er support at Amazon recommends

As others have advised you cannot exclude buyers from Northern Ireland, Channel Islands, the Highlands etc. from purchasing your products. All buyers located within the United Kingdom will be able to purchase from you.

We can only advise that you slightly increase your product price to compensate for orders to these locations or cancel such orders which will affect your metrics and also these buyers will be able to leave feedback.

Regards,
Lindsey.

There is detailed discussion on this topic  on Amazon Seller Forum, worth following it.

New shipping Template

Amazon has already rolled out new shipping template which allows you to create multiple shipping templates. We can now set different delivery times for different regions but cannot put different shipping price or exclude shipping regions.

We’d love to hear how you are managing your shipping settings ?

amazon-new-shipping-template

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Amazon

Frequently Bought Together Products on Amazon

Amazon has become very important marketplace for many sellers and very competitive one. With huge influx of sellers we are seeing tough competition with price war with other third party sellers and Amazon. As a result, sellers are looking for ways to keep away from the price war by creating new products with multibuy offers and product bundles. Multibuys are easy to create, they can be either new products or variations of exiting products but product bundles do need time and effort.

As a product specialist in your category, you may be very certain about what customers buy together but it is still be good to find out what exactly people buy together using historical data.  This is what Amazon shows on frequent bought together tab on your product listings. We lack reporting functionality within Amazon system to download another ASIN bought with our ASIN.

frequently-bought-together-asins-on-amazon

 

frequently-bought-together-products-on-amazon

Here at DaytodayeBay, we have developed a solution for you and we can now generate a report with your ASIN and product link with frequent bought together ASIN and product links. The first screenshot above shows the source and the second screenshot shows what exactly you will be getting on your report.

Whether you have thousands of listings on Amazon or few hundreds we are happy to help you out. Get in touch for a quote.  

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We would love to help you grow your presence on marketplaces, and if you complete the form below we will call you back to discuss your needs in more detail

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Amazon

Amazon’s New FBA Fee Calculator

Amazon recently released new FBA Fee calculator which aims to help you estimate your profit with FBA and compare it with self fulfilled orders.  We did a quick check with one of our products and found out that our margin with FBA 5% higher.  We’d suggest you to try the tool because it helps

  • to compare FBA and  merchant fulfilled net margin
  • to find out estimated rise of revenue with FBA

 

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Amazon

HTML on Amazon Product Description

Creating content rich product listings helps buyers to make a right purchase decision. On this context eBay has been liberal allowing sellers to include full HTML and java scripts. In contrast, Amazon has always limited seller’s ability to add HTML features and usually this has been limited to bold, paragraph change, bullet points. This is based on what we have used ourselves. However, you can find a list of allowed HTML on this Amazon help page.

If you are a brand owners you can use the following copyright and trademark symbols in your Amazon Product Features or Descriptions:

©   for Copyright Symbol ©

™  for   Trademark Symbol ™

® for Registered Trademark Symbol ®

We suggest to do your own experiment and you may find some html working on one category and not in another.  Once you have created HTML your Amazon product listings looks like the one below. First picture shows desktop view and the later two mobile view.

amazon-product-description-daytodayebay

amzon-html-product-description-daytodayebayamazon-html-product-description-on-mobile-daytodayebay

 

Recently we have spotted a listing with a YouTube video link and this listing has been there for a while looking at its number of product reviews. We understand seller is doing their best to give better customer experience with a video and it looks like Amazon is quite happy with it. Here’s the product listing with video link on Amazon. If you want to find out what Amazon says about adding video link checkout this Amazon seller forum discussion.

 

We understand that Amazon is trying to give better customer experience with faster page load time however, this contradicts with its own product listings and vendor product listings with full HTML features.

Have you tried any other HTMLs ? Let us know.

Send your enquiry

We would love to help you grow your presence on marketplaces, and if you complete the form below we will call you back to discuss your needs in more detail

We would like help with:

Contact email:
Contact number:
Your Name:

We're always happy to help. Please contact us using the box below.

Where did you hear about us? (required):

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Amazon Amazon Strategies

A/B Testing with Amazon Sponsored Products

amazon-sponsored-ads-ab-testing

We have been managing Amazon Sponsored Products for some of our clients and we are seeing really good progress in sales. If you have not looked into this, it is very easy system to learn with lot less complications compared to that of Google Adwords. So, give it a go!


Update

Amazon Sponsored Ads

You will find above question as a part of Official Amazon Sponsored Ads guide. We checked with Amazon whether this was true they came back to us with the answer below.

I would like to confirm that you are bidding against yourself in that the computer would need to decide which of the two campaigns to select so in that regard it does place both of the campaigns against each other to decide which one to display.

It also factors in a buyer’s previous searches, Browse Nodes, Bids, Seller and Browse Node Ratings and click-through-rates to make the decision but in these cases, your product will still display so you are not being penalised.


We were recently asked few questions by one of our clients regarding testing return on ads involving same ASIN in different ad types and also using same keywords on different ASINs. This is popularly known as A/B testing. Here’s specific question and answers:

  1. Does two ads compete if same ASIN is on manual ads and automatic ads?

>  Yes the two ads will compete for the system to show one of them. This means that the system will chose one, which will be done randomly, therefore you will only be generating Impressions once and any click will be only charged once.

  1. Does two ads compete if same keyword is on different ASIN?

>  Yes the two ads will compete for the system to show one of them. This means that the system will chose one advert based on a number of factors. Some of these factors are feedback on the item, price, availability, buyer previous searches and a few more. The system will decide which advert to show which is a higher probability of resulting in a purchase.

  1. Does two ads compete if same keywords on same ASIN?

>  Yes the two ads will compete for the system to show one of them. This means that the system will chose one advert based on a number of factors. Some of these factors are feedback on the item, price, availability, buyer previous searches and a few more. The system will decide which advert to show which is a higher probability of resulting in a purchase.

Please do try this out and let the system help you decide which one is the best. If you have further questions please feel free to get in touch.

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