Launching a product on Amazon can be both exciting and nerve-wracking. During the initial phase, Amazon provides sellers a golden opportunity known as the “honeymoon period.” This brief period allows new products to enjoy an unfair advantage over established competitors in terms of listing visibility, resulting in a boost in impressions and sales.
Successfully navigating this phase could mean a permanent top-ranking position, while missteps can lead to a significant drop in sales. However, what if there was a way to get a second chance at the honeymoon period? In this blog post, we will go through the step-by-step process of resetting the honeymoon period for your listing.
When to Consider a Honeymoon Reset
Resetting the honeymoon period can be beneficial in specific situations, especially if you need to make significant updates to your product, listing, or marketing strategy. Whether it’s updating your product images, A+ content, or fixing a product defect, a honeymoon reset can provide a fresh start for your listing.
The Three-Step Honeymoon Reset Process
Let’s explore the three simple steps to reset your honeymoon period on Amazon:
Step 1: Download Your Listing Full Data Request category download from Amazon support as this is not readily available. Start by downloading your listing metadata via the Category Listing Report. Go to Reports > Inventory Reports > Category Listing Report. Select the ASIN and SKU of the listing you want to reset, and then download the report.
Step 2: Perform a Hard Delete Performing a hard delete is a critical step in resetting the honeymoon period. To do this, you need to use the old flat file template, as the new template may cause errors. In the flat file, set the update and delete value to “X” to perform a full update and delete of your listing. This will wipe out the previous sales history associated with your product.
Download this template example >>
( Open this into your Excel and then alter data )
Step 3: Re-upload Your Listing Full data After the hard delete, wait for at least one hour (preferably 24 hours) for the listing to be cleared from the Amazon system. Then, re-upload the listing metadata you downloaded in Step 1. Set the launch date one day into the future using the format: DD/MM/YYYY. This will ensure that your listing starts with a fresh launch date.
Making the Most of the Reset
Once your listing is live with the new launch date, it’s time to make the most of your honeymoon reset. Implement these strategies to maximise your chances of ranking higher:
- Lower the Price: Temporarily lower your product price to encourage more conversions and attract potential customers during this crucial period.
- Increase Amazon PPC: Boost your Amazon PPC (Pay-Per-Click) campaigns to drive more traffic to your listing and improve visibility.
- Optimise Listing Content: Ensure that your product content, images, and A+ content are compelling and optimized to increase conversions.
Conclusion
The honeymoon period is a valuable opportunity for new products on Amazon, and resetting it can be a game-changer for sellers looking to make improvements. By following the three-step process and implementing the strategies to maximise your chances of success, you can make the most of your second chance at the honeymoon period.
Remember, success on Amazon requires dedication, continuous improvement, and staying up-to-date with the latest trends and strategies. If you’re looking to scale your Amazon business, consider seeking expert assistance from an Amazon marketing agency to help you navigate through the ever-changing Amazon landscape.
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