— Web Retailer (@webretailer) May 25, 2014
The tweets above shows a recent chat with Andy from Webretailer and Darren from Redstar Creative.
We have seen benefits of selling on eBay. It is simple to use and your product sells. If are to build your own eCommerce site, you’d need some time for development and then there is lot of work involved for marketing your website (products). eBay eliminates all hassle and helps you sell. There is only few days setup time and you are ready to go!
I recently had a quick with one a good friend of mine who specialise on Digital Marketing. I’m surprised to learn that lot of clients he sees prefer not to sell on eBay and would rather build their own store. I can see only one thing with this type of thought, lack of awareness. We have now set up Online Seller events which helps retailers to understand true potential of Marketplaces like eBay. Please find more on our official site www.onlinesellerwales.com
There are lot of Sellers who understand how important eBay can be for their eCommerce strategy. With this rise of Sellers on eBay, we have seen rise of Agencies who specialise on developing eBay listings or eBay Stores. I admire the amount work they do to develop a listing template which is beautiful to look at. However, as a seller you need to find out, is it really necessary. The best reason agencies give is “creating your own brand is necessary” which is why appealing listing design is must. Let’s not forget one of the factor buyers buy on eBay is trust which is given by eBay & PayPal. So, as long as your offering is at good price with good image and description others things are of minimal importance. If you are to build your brand consider building your own separate store.
eBay gives you good listing format with product title, category, price, image, product description and postage options. Additionally, eBay allows codes on description giving you an opportunity to custom design as you want. I can see this opportunity is over exploited. All you need in your product description on eBay is actual “description” of your product. I’d like to add it will be best to have it responsive to mobile devices. Let’s see an example below:
You can see the first listing is responsive to mobile where you can read the description without scrolling towards the right and second listing is not. I’d go for the first listing as we know mobile sales is rising and we want to make our product offering appealing to mobile shoppers.
You will find another example below of a eBay Listing (Chemist Direct) which must look really nice on desktop with fancy design but does not serve its purpose on a mobile device. It is best to avoid this type of design and look for something that is responsive.
If you would like some help on responsive eBay listing please do get in touch. I will be very happy to help.