If you have got this email from Amazon, it’s very unfortunate that you have missed an opportunity. Here are few things to consider improving your performance:
- Schedule a regular check on Your performance Metrics. In above email, the only problem is pre-fulfilment cancel rate. I am sure this was ongoing problem and if the merchant had corrected, this problem would not be there.
- Frequently check your orders and process on time
- Dispatch your orders on time
Here’s a short video which talks about Maintaining Amazon Seller Performance.