We have all heard about eBay changes for spring next year with regards to active content which is a brilliant move for shoppers as they can just see product description on product description block. This also means quicker load time on mobile devices.
We think this is the right time to look into your listings and plan to implement changes gradually. Recently we spoke with an electronics eBay seller based in Leeds and their plan is to totally get rid of design and apply text. There will be many retailers going toward this way as this will save investment on yet another design. If you’d like to check active content on your eBay listing please use this tool.
We can see eBay is going Amazon way ! Currently EAN and ASIN are already part of product pages and when customers are driven to eBay product pages their experience would remain similar with different sellers like on Amazon. We can also see the future of eBay listings to be merged product page with different retailer to shop options like Amazon. Similar development is already seen on Google Shopping results so, it looks like eBay, Amazon and Google results would be somewhat similar.
So, what’s there to be done? We think the focus should be on developing product pages with better title, specifics and provide faster shipping. There is always option for advance listing design like the one we did for Reliancegifts.